Three strategies of network crisis public relations help you turn crisis into business opportunities.

In this Internet age, many enterprises will be attacked by competitors or people with ulterior motives on the Internet, so we should learn how to do a good job in network crisis public relations. So how can we do a good job in network crisis public relations? Many years ago, when Zhitui.com was doing brand operation for an enterprise, he put forward three strategies to do a good job in network crisis public relations.

Strategy 1: Attitude is more important than facts.

General crisis events are detonated through network communication, and the core driving force is that emotions are contagious!

In the spread of crisis events, one-sided and inaccurate language induces a negative emotion of netizens, and then spreads after hype and amplification. The driving force of all this is emotional contagion. In this kind of communication, most people don't care about truth, but just like to believe in imagination.

Detonation process of internet crisis topic

Therefore, in the face of negative emotions, attitude is more important than facts. Never respond with the following emotions:

1, opposite

2. Neutral

3, high above

4. Formalism

As long as you have this attitude, things will continue to intensify. At this time, the best strategy is that you should understand other people's emotions, understand other people's attitudes and take out your sincere attitude to deal with them, so as to alleviate the further intensification of the incident.

At the beginning, mother Li didn't confront the netizens, and things could not be intensified to the point where there was no way out; If Home Inn Group had not responded so coldly, the He Yi hotel incident would not have been so big. Only by lowering the posture to ease the mood, the attention of netizens will naturally shift, and most events will be lively for less than a week.

Strategy 2: Changing the subject is better than handling it.

Push straight. You were surrounded by the media when you found out there was a little crisis. No matter how you deal with it, you will fall into a passive state. What should you do at this time? Of course, change the topic and become active. By doing this, you can turn many negative things into positive communication!

For example, Haier Zhang Ruimin smashed the refrigerator and directly smashed the poor quality to rebuild the brand's image in the eyes of the public. This is a good public relations strategy. If Home Inns Group directly takes this incident, severely criticizes itself, severely punishes the accident hotel, and then releases malicious words, from then on, its hotels will put an end to similar incidents, and netizens are welcome to supervise and find prizes. Then, you can use this event to improve yourself.

Tip: Give up your attitude, face up to problems, criticize yourself and improve yourself, and netizens will naturally give you opportunities.

Principle 3: If you want to delete it, you must cooperate with the coverage.

In the past many years, most companies have relied on deleting posts in their online crisis public relations. Remember: overwrite when deleting. There was once a crisis in an enterprise and only the posts were deleted. Later, a friend found Zhitui.com, and then Zhitui.com gave them a plan. The crisis was over after 48 hours.

Direct push plan. Com is to integrate SEO skills into soft articles, cover a large number of negative ones, and guide the public to see the positive ones.

Step 1: Lock the target keywords.

Through the keyword analysis tool, we can find out all the keywords that the people concerned want to search.

Step 2: Make the content skillfully.

Write a lot of positive related content around these target keywords. The most important thing is to follow the principles of SEO when making these contents.

The third step: release the content strictly.

After the content is made, it is necessary to find some websites with high weight in search engines to publish these contents, and the execution must be strong. The greater the implementation, the faster the effect will appear.

These are the three strategies summarized by Zhitui. Com's network public relations. Attitude is more important than facts. It's better to change the subject than to deal with it. If you want to delete it, you must cooperate with coverage. If you can master the above three points, I believe your network crisis public relations will certainly achieve good results. Sure, push straight. Com wants to remind everyone that no organization or individual can control all the media on the Internet. Don't fantasize about relying on power to contain it, but take the initiative to guide it.

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