Traditional Culture Encyclopedia - Hotel franchise - How to explore Tik Tok's stores?
How to explore Tik Tok's stores?
1, do a good job of positioning.
Tik Tok's personal identity literally means what number you are and what you do. Simply put, let netizens have a simple understanding of you and an impression of your account through your name, although there are many types of store numbers.
However, in the face of a large number of new competitors, with their own awareness and personal design, you can still make your account stand out among many similar numbers, clarify the positioning of your account, distinguish it from the shooting methods and copywriting of similar numbers, and combine your account name, differentiated marketing, creative copywriting materials and timely and funny communication and interaction.
2. Set the cover image.
Recognizable video cover or creative copy can enhance the memory of netizens, and can enhance the memory of netizens with the help of real people, special clothes, high-definition food picture covers, etc. Or the established actions of characters and specific buzzwords can also build netizens' cognition of Tik Tok.
3. Video shooting and editing. To determine the unique shooting method suitable for video shooting in the store, you can choose real people appearing in the camera, graphic type or vlog form.
There is no absolute good or bad shooting technique. Find the right one, and it will shine at a glance. When shooting video, we should put the selling point in the first place, grasp the principle of "golden three seconds" video shooting, highlight the core selling point of the restaurant in the first three seconds, stimulate the interest of netizens and attract them to continue watching.
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