What government hotels are there?

Government hotels include Wuzhou Hotel.

The government hotel is the only special hotel type in China, and it positions its business reception as government reception. In the fierce market competition in recent years, government hotels have gradually exposed various long-term disadvantages. No matter pure government or cross-government, there are problems such as weak sense of competition, no unified service and management norms, and no scientific modern enterprise system. Management and competitiveness need to be improved.

Development countermeasures of government hotels;

(A) system transformation, improve the hotel governance capacity. Because the business philosophy is mainly based on government reception, the property rights and positioning are not clear enough, so it is difficult to get rid of the influence of the planned economy business model and adapt to the market competition environment. First, clarify property rights, allow foreign and private advantageous capital and brands to participate in cooperation or human shares and other forms to transform into enterprises, and become self-financing and self-development market entities.

(B) create a brand to enhance the attractiveness of the hotel market. Government hotels have unique geographical advantages, most of which are located in the local center. They have the characteristics of large floor space, large green area and small business area, and are suitable for targeting the higher-end business market.

Because the government hotel is not well-known in the business market, a well-known hotel brand is introduced as parent brand, and the government hotel is improved according to the brand's software and hardware standards.

(C) the use of modern strategies and means to enhance hotel marketing capabilities. Marketing ability is the decisive factor for the success or failure of hotel market competition. At present, the marketing concept of government hotels is still in the original state of "simple promotion and subjective pricing".

Government hotels should subdivide the target market, adopt flexible and diversified differentiated marketing strategies for different customers on the basis of full market research according to the changes of different target markets and competitors' measures. In terms of marketing means, we should adopt fast, convenient, low-cost and effective online marketing methods.

Carefully manage hotel official website, cooperate with well-known online marketing platforms, join international and domestic reservation systems, make full use of increasingly mature interactive platforms to market hotels, and gradually establish a multi-faceted online marketing system.

(D) service standardization to enhance product competitiveness. Government hotels have different service requirements and standards according to different reception levels, but the standards of business services are mostly blank. Government hotels should absorb the advantages of government reception services.

Establish service standards for different business services and processes, realize standardized service management through rewards and assessments, solve the old problem of unstable service quality of government hotels, and ensure product standards. Referring to the humanized service received by the government, we will implement customized services in the business market to enhance the market competitiveness of our products.

At the same time, optimize personnel management, introduce managers from outside to replenish fresh blood, and it is best to introduce a core manager to break the original management order of the hotel with a brand-new management concept.

Baidu Encyclopedia-Shenzhen Wuzhou Hotel