Adhere to the strategy of cultural brand and promote the better and faster development of Bahrain stone industry

Chifeng Municipal People's Government

Balinshi Group Co., Ltd. is one of the key enterprises in Chifeng City, Inner Mongolia. In 26, Chifeng was awarded as "China Jewelry and Jade Jewelry Characteristic Industry Base" at the Mayor Forum of China Jewelry and Jade Jewelry Characteristic Industry Base in Beijing. Chifeng City, with Bahrain stone as its characteristic industry, is the only printing stone company with exclusive mining rights of Bahrain Stone Group in Bahrain Right Banner, and it is a leading enterprise of Bahrain stone integrating "exclusive mining, sales, appreciation, identification and processing". Balinshi Group, formerly known as Balinshi Mine, was founded in 1973. In 1985, Bahrain Stone Mine merged with Bahrain Right Banner Carving Factory to form Bahrain Stone Arts and Crafts Company. In 1998, Bahrain Stone Group was established, and its main products were Bahrain stone mining and handicrafts.

bahrain bloodstone Wang

Balinshi Museum

I. The development history of Balinshi industry

Balinshi was mined on a large scale in the early 197s. The motivation stems from the fact that in the winter of 1971, when Premier Zhou met with the Japanese business delegation, he learned from the Japanese side that pyrophyllite was produced near daban town, Bahrain Right Banner, with large reserves and high quality. Premier Zhou attached great importance to this matter and personally called the Liaoning Provincial Party Committee to ask for the implementation of mining matters. Under the care of Premier Zhou, the mine has been built for more than 4 years. At the beginning, the sales price of colored stones was RMB per ton in 4 yuan, which was rejected by the southern colored stone industry and its operation was bleak. Until 1978, Bahrain stone with excellent texture was recognized by people in the industry, and China Ministry of Light Industry officially listed Bahrain stone as one of the "three colored stones". Today, the high-quality Bahrain stone has reached 2 million yuan per ton, and the value of each gram is equivalent to RMB 2 yuan, which can be said to be sky-high. In 1997, when Hong Kong returned to China, the People's Government of Inner Mongolia Autonomous Region presented Balin Stone Jade Carving "The Horse Pentium to the Future". In 1999, when Macao returned to China, the People's Government of Inner Mongolia Autonomous Region presented the Balinshi stone carving "Soaring". In September 21, at the third National Stone Candidate Fair in China, Bahrain Stone was rated as one of the "Six Candidate Stones". In 21, the APEC Leaders' Meeting was held in Shanghai. Twenty-one conjoined seals carved from Bahrain were masterpieces of heaven and man. The natural pattern with rolling waves was named "Surging Pacific Ocean" by experts. After seeing this group of strange stones, Chairman Jiang Zemin, then the central leader, repeatedly praised it as "a unique skill in China and well-deserved as a national gift". In 25, Balinshi Mine was recognized as a "national" mine park by the Ministry of Land and Resources; In 26, the Ministry of Land and Resources, the Ministry of Science and Technology, and the National Development and Reform Commission established Chifeng City, which takes Bahrain stone as its industry, as the "China Jewelry and Jade Jewelry Characteristic Industrial Base"; Approved by the Trademark Office of the State Administration for Industry and Commerce, Balinshi's "BALNSHI letters and drawings" ("Balinshi Hanyu Pinyin and its pattern trademark"). In August 27, it was recognized as a well-known trademark in China; In December 27, Balinshi won the national geographical indication product.

II. Overview of Balinstone Industry Development

In p>1998, when Balinstone Group was established, there were only 21 employees, and the annual sales of Balinstone was only 2,449,83 tons. The total industrial output value was 8.1 million yuan, the sales income was 6.91 million yuan, the tax was paid 3.1 million yuan, the profit was 2.52 million yuan, the labor productivity of all employees was 4, yuan/person, and the per capita profit and tax was 1.

By 26, there were more than 1, employees in Bahrain stone industry. There are thousands of business households engaged in Bahrain Stone in China (there are nearly 1 specialized stores in daban town alone). There are more than 3 fixed-point booths in Balinshi, 67 mobile booths and 215 family workshops in Balinshi. The annual operating income is more than 2 million yuan. There are Balinshi professional stores in Chifeng and other large and medium-sized cities, and there are more than 1 stores with tens of millions of assets. There are more than 2 companies with assets of one million yuan. Due to the rising price of Bahrain stone, the turnover of Bahrain stone reached more than 6 million yuan in 25. By 27, the circulation sales of Balinshi reached RMB 1 billion. Due to the continuous development of Bahrain stone industry, it has promoted and radiated the continuous development of other related industries, such as catering, accommodation, tourism, transportation, real estate, clothing and other industries. The industrial chain value of the whole Balinshi is taking shape, and its social benefits are increasing day by day.

28 was the golden age of Bahrain stone, and the price of Bahrain stone soared. Only the leading enterprises of Balinshi Group achieved an industrial output value of 76.9 million yuan this year, an increase of 5.1 million yuan compared with the same period in 27; The sales revenue reached 83.43 million yuan, up 15.43 million yuan or 22.7% compared with the same period in 27; Realized a profit of 61.6 million yuan, an increase of 27.6 million yuan or 79.5% over the same period in 27; The tax was 3.7 million yuan, an increase of 2.7 million yuan or 7.4% over the same period in 27; The per capita profit was 26, yuan this year, an increase of 92, yuan/person compared with 114, yuan/person in the same period of 27; The asset-liability ratio reached 37.48%, up 1.48 percentage points from 36% in the same period of 27. The current ratio was 231% this year, an increase of 15 percentage points compared with 336% in the same period of 27; The quick action ratio was 33.9%, a decrease of 44.1 percentage points compared with 78% in the same period of 27.

Affected by the financial crisis, the Balinstone market is also inevitably hit, and the price of Balinstone has plummeted, making enterprises face a serious crisis. In 29, the sales revenue was 35.53 million yuan, a decrease of 47.9 million yuan or 57% compared with the same period in 28. Realized a profit of 1.5 million yuan, a decrease of 42.4 million yuan or 98% compared with the same period in 28; The realized tax is 23.5795 million yuan. By December 29, the industrial output value was 17 million yuan, a decrease of 59.9 million yuan or 78% compared with the same period in 28. The per capita profit was 2, yuan this year, a decrease of 12, yuan/person compared with 14, yuan/person in the same period of 28; The asset-liability ratio was 55.5%, an increase of 19.8 percentage points compared with 35.7% in the same period of 28; The current ratio was 2.46 this year, which was 2.44 in the same period of 28, an increase of .2 percentage points. The quick action ratio was 1.27, an increase of .2 points compared with 1.5 in the same period of 28.

In p>21, the sales revenue was 21.62 million yuan, a decrease of 12.61 million yuan or 36.8% compared with the same period in 29; Realized a profit of 6.54 million yuan, a decrease of 13.28 million yuan or 67% compared with the same period in 29; The tax was 6.91 million yuan. By December 21, the industrial output value was 23 million yuan, up by 2 million yuan or 9.5% compared with the same period in 29; The per capita profit was 24,6 yuan this year, a decrease of 52,8 yuan/person compared with the same period in 29, and the asset-liability ratio was 6.53%, an increase of 13.4 percentage points compared with the same period in 29; The current ratio was 23.6 this year, a decrease of 231 percentage points compared with the same period in 29; The quick ratio was 134, a decrease of 149 points compared with the same period in 29.

in p>211, the industrial output value was 41 million yuan, an increase of 2 million yuan or 95% over the same period in 21; The industrial added value was 37.17 million yuan, an increase of 16.1 million yuan or 76% over the same period in 21; Operating income was 42.74 million yuan, an increase of 21.12 million yuan or 97% over 21; The net profit was 15.6 million yuan, 1.68 million yuan more than the same period in 21, an increase of 243%.

From 27 to 211, the number of employees in Bahrain Stone has been on the rise again: according to statistics, there are currently more than 2, employees in Bahrain Right Banner, with 15 specialized stores of Bahrain Stone, 4 designated booths of Bahrain Stone, more than 22 mobile booths, and more than 41 family workshops of Bahrain Stone, and the sales scope reaches more than 3 countries and regions. There are 35 stores specializing in Balinshi in Chifeng City, and the annual revenue is estimated to be 2-5 billion yuan.

since 1994, Bahrain stone has been exploited in limited quantities, which has effectively protected Bahrain stone resources. With the increasing popularity of Balinshi, the sales scope is gradually expanding. At present, the sales scope of Balinstone products has spread all over more than 3 countries such as the United States, Singapore, Japan and South Korea and hundreds of large and medium-sized cities in China. The annual transaction volume has reached more than 1 billion yuan, with more than 2, operators and processors and 5, beneficiaries.

work "Fu Huang Niu Zhang"

III. Key projects of the base

1. Bahrain Stone Town and Bahrain Stone Street

In p>21, China Bahrain Stone Town was completed and put into use. Bahrain Stone City is located in the middle of Chagan Mulun Street in Bahrain Right Banner, Chifeng City. It is the courtyard of the original Bahrain Right Banner Committee, with a total area of 1,67 square meters and a reconstructed construction area of 7,62 square meters. The south side of Bahrain Stone City is a four-story building, the bottom floor is Bahrain Stone Business Hall, and the second to fourth floors are guest houses and hotels. The west, north and east sides are the newly-built Balinshi business hall on the second floor; In the middle of the courtyard is an open Bahrain stone trading booth. According to the statistics at the end of 211, there are 64 Balinshi stores and 275 self-employed households in Balinshi City.

In p>21, a "Balinshi Street" was naturally formed near Balinshi Town, China, Chagan Mulun Street, daban town, Balinshi Right Banner, with almost all Balinshi shops on both sides of the street. According to the statistics at the end of 211, there are 46 stores and 15 self-employed households in Balinshi Street. In addition, a "Balinshi Street" has naturally formed on both sides of Soboriga Street in daban town, Bahrain Right Banner. There are 29 Balinshi shops and 37 self-employed households on both sides of the street. At present, there are thousands of businesses engaged in Balinshi business in this region, and the number of employees has exceeded 1,.

2. Chifeng Yulong Antique City

Chifeng Yulong Antique City is located in the middle of Yulong Street in the new urban area of Chifeng City. It was constructed in two phases and delivered in 28 and 29 respectively. Antique city mainly distributes Bahrain stone handicrafts and antiques. There are 54 Balin Shimen stores in the first phase (Area A) and 47 in the second phase (Area B).

3. Balinshi Cultural Building in Chifeng

In July p>212, the Balinshi Cultural Building in the middle of Yulong Street in Xincheng District of Chifeng City was completed. The building has a total construction area of over 2, square meters and an investment of nearly 1 million yuan. In recent years, the municipal party committee and the municipal government have attached great importance to the development of Bahrain stone industry, insisted on taking Bahrain stone group as the leader, and created a business model integrating mine mining, primary processing, deep processing and after-sales service, basically forming an industrial pattern of specialized production, market operation and brand marketing. The grand opening of Balinshi Mansion is not only the first landmark building named after Balinshi in Chifeng City, but also a favorable platform for Bahrain's industrial development. At present, the third floor of the building has recruited more than 1 Balinshi merchants, and all of them have been fully occupied. Balinshi Mansion is a stone building with many functions, such as testing and identification of Balinshi, product marketing, financial support, online publicity, sculpture teaching, employment practice training, etc. It is of great significance to further lengthen the industrial chain of Balinshi, expand employment, create the brand of Balinshi, create the industrial value of Balinshi culture, and display and promote Balinshi culture. On the same day, Bahrain Stone Testing and Appraisal Center and Chifeng College Internship and Training Employment Base were unveiled.

Balinshi Town

King bahrain bloodstone

4. Balinshi National Mine Park

On August 12, 29, Balinshi National Mine Park was officially opened. Balinshi National Mine Park is one of the first 28 mine parks in China. The total area of the park is 96.34 square kilometers. It is divided into four scenic spots, namely: grassland customs viewing area, mining relics sightseeing area, natural ecological protection area and ethnic customs experience area.

5. Balinshi Cultural Industry Park

Balinshi Cultural Industry Park was invested and built by Balinshi Group Co., Ltd., which was approved by Balinshi Banner People's Government in 28 and started construction in June 28. The project is located on the north side of the west section of Soboriga Street in daban town, and on the west side of the government complex building in Balinshiqi. It is 6 meters long from north to south and 35 meters wide from east to west. The total planned area is 2.8 hectares, with a total area of about 175, square meters and a total investment of 23-26 million yuan. The construction project includes the first-phase exhibition area, the second-phase Bahrain stone business area and the third-phase Bahrain stone comprehensive service area.

(1) Exhibition Area

The Balinshi Museum started construction in June 28, with a total construction area of 16, square meters and a budgeted construction investment of 48.5 million yuan, including 14,75 square meters for the two floors above ground and 1,27 square meters for the underground, with a frame structure and a main floor with a zigzag shape and a building height of 27 meters. The museum was completed and put into use in 211. It integrates Bahrain Right Banner Museum's original Bahrain Stone Kistler Museum, Bahrain Stone Seal Museum and Bahrain Stone Specimen Museum into a comprehensive museum integrating multi-cultures. It not only shows the seals, cultural relics and specimens of five categories and hundreds of varieties of Bahrain stone crafts to the majority of Bahrain stone lovers, but also shows the historical relics of Bahrain Right Banner to the majority of visitors. Let people enjoy the long history of history and culture.

(2) Business District

Business District is a unique area of Balinshi Cultural Industry Park. It is located on the west side of Balinshi Museum, with a planned construction area of 5, square meters and an investment of 87 million yuan. It is divided into five groups, A, B, C, D and E, with 215 households, all of which are business residential stores with circular layout on the second and third floors. It is a typical first-floor marketing, second and second floor marketing. The designer fully integrates the design concept of Bahrain stone storage, processing, sales and negotiation into the store design, which can be unique. The project started construction in September, 29. At present, it has been fully accepted and is being delivered for use. Some business accounts have begun to move in. At the same time, the business district also operates catering, entertainment, daily necessities sales, leisure and service functions.

(3) Comprehensive service area

The comprehensive service area has a construction area of 16, square meters and an investment of 18 million yuan. Construction started in 211, mainly focusing on the development of commercial residential buildings, including ordinary 6-storey and small high-rise elevator buildings.

due to the establishment of balinshi cultural industry park, balinshi cultural industry has a higher and newer development platform.

IV. Introduction of important festival activities in the base

1. Bahrain Stone Festival in China

Since 2, Bahrain Right Banner has held Bahrain Stone Festival once a year, and it has been held for 12 times in 211. Each Bahrain Stone Festival is hosted by Chifeng Municipal People's Government, and undertaken by Bahrain Right Banner People's Government and Bahrain Stone Group Co., Ltd.. The activities of Bahrain Stone Festival mainly include: Bahrain Stone Boutique Exhibition, Bahrain Stone Calligraphy and Seal Carving Competition, Bahrain Stone Culture Forum, Bahrain Stone Bidding Sales, etc. The first, third, fifth and eleventh Bahrain Stone Festival was held together with the Nadam Congress in Bahrain Right Banner. The sixth Balinshi Festival was held together with the first traditional ethnic sports meeting in Chifeng. The 8th China Bahrain Stone Festival is the same as the 3rd.