Management problems get extra points for asking for help.

Banyan Tree Holdings Limited (hereinafter referred to as Banyan Tree Group) is the operating developer of top resorts, hotels and spas in the Asia-Pacific region. So far, Banyan Tree Group has 26 hotels and resorts, 65 spas, 70 Banyan Tree art shops and two golf courses. With 8200 enthusiastic and earnest staff from more than 50 different countries, each resort has an average of 50 to 100 rooms, all of which are high-end resorts in the local market.

Banyan Tree Group operates seven major business projects, including hotel investment, hotel apartment sales, hotel management contracts, Spa operations, art shops, industrial sales, design fees and other projects (including design and project management, golf course management, etc. ).

The main business projects of Banyan Tree Group are the management, development and investment of resorts and hotels. At present, it mainly manages two award-winning brands, Banyan Tree and Yuechun Resort. In addition, Banyan Tree Group operates the first comprehensive resort in Thailand-Le Gulang Comprehensive Resort in Phuket through its subsidiary Le Gulang Resort & Hotel (Listing) Co., Ltd.

Another highlight of Banyan Tree Group is the first brand Banyan Tree Spa in Asia. The products of retail art stores make the operation of resorts, hotels and spas more perfect.

Since the establishment of the first Banyan Tree in Phuket in 1994, Banyan Tree Group has won more than 450 awards and honors. The Group's efforts in environmental protection and corporate social responsibility have also been fully affirmed.

2、

Banyan Tree Lijiang has set an exemplary standard everywhere in its construction and operation, and its originality attempts to reproduce the local Naxi architectural style with modern style. In the process of construction, the laws and regulations of urban development and construction are strictly followed, and the building adopts local unique building materials, such as colored stones and Naxi gray bricks which are not affected by weather factors and have energy-saving effects. The natural building materials used, such as pine trees, teak and the traditional red tile roof of the local brick kiln, truly reproduce a Naxi village in the layout of the resort.

In addition, Banyan Tree Lijiang also strictly implements the rules and regulations of human resources, emphasizing the commitment to culture and society. The resort has more than 200 full-time employees, 67% of whom are Yunnan natives and 28% are local ethnic minorities. Employees are satisfied with the benefits brought by the work, such as English language improvement courses, intimate shuttle bus to and from work, comfortable accommodation arrangements and so on.

3、

The banyan tree is in China.

Banyan Tree entered China earlier and successfully built three well-received holiday hotels-Banyan Tree Lijiang, Banyan Tree Ren 'an Yunnan and Banyan Tree Sanya Hainan Island. The fourth resort was built in Hangzhou's famous Xixi National Wetland Park.

Banyan Tree Lijiang was built in 2006, and opened hotel reservations to tourists in 2007. Fifty-five Naxi style villas all face the northeast, and every guest can enjoy the top of Yulong Snow Mountain at an altitude of 5600 meters. The spacious villa of Banyan Tree Lijiang offers a panoramic view of the natural landscape. The 350-foot spacious space includes an outdoor heated jacuzzi or a private swimming pool.

Banyan Tree Lijiang has almost reached the "pyramid tip" of domestic resorts. Unlike Banyan Tree, which is located in Maldives, Phuket and other seaside resorts, Banyan Tree Lijiang in northwest Yunnan is located at the foot of the charming Yulong Snow Mountain and has unique plateau scenery and ethnic customs. The characteristic of Banyan Tree Lijiang is that its architectural style and geographical location not only follow the elegant and romantic holiday style created by Banyan Tree, but also the overall architectural style is very localized. At the beginning of the construction, according to the requirements of Lijiang urban planning, it was integrated with the architectural style of Old Town of Lijiang, with five-star modern hotel facilities inside. Fifty-five Naxi style villas all face the northeast, and the buildings are made of local unique building materials, such as colored stones and Naxi gray bricks.

Banyan Tree Lijiang chose this aura place, which embodies rich and diverse local characteristics with its magnificent villa design, decoration and furniture. In the quiet and luxurious atmosphere, Banyan Tree SPA can temporarily decompress you in the busy urban life. Peace and relaxation are the main elements here. The quaint Banyan Tree Lijiang Store is a shopping paradise full of oriental charm. A brand-new wonderful handicraft gift with unique Naxi ethnic characteristics and Dongba culture, which is carefully planned and specially customized by Banyan Tree, will be unveiled in black and pink. The main scenic spots around are Yulong Snow Mountain, which is called Glacier Park. Lugu Lake is bold and beautiful; Lashihai, a wetland where migratory birds gather; The ancient tea-horse road through the virgin forest; Shangri-La, an open grassland; Meili Snow Mountain, an unconquered mountain; Thousand turtle mountains in Danxia landform; Laojun Mountain with rich vegetation and ecology; Tiger leaping gorge, three parallel rivers; There is also a stone village where generations have lived in stones.

Banyan Tree Ren 'an is backed by Zage Mountain and faces Ren 'an River. Banyan Tree Villa Ren 'an was built in Shangri-La, a treasure trove of geomantic omen, occupying the aura of heaven and earth at an altitude of 3,200 meters. However, the hotel is not aggressive at all, but dotted with Tibetan houses in Ren 'an Valley. Seen from a distance, it is simply an extension of the village in front. This also reflects the idea of Banyan Tree in Ren 'an: to integrate with the original local natural and cultural characteristics, follow the architectural style of collectors, and provide a holiday experience of Tibetan life.

In order to integrate the banyan culture into the local environment without trace, the hotel personally selected and purchased many Tibetan farmhouses with a history of more than 65,438+000 years in the nearby area. After ingenious demolition and reconstruction, they were piled up with logs at the new site of Ren 'an Valley. This exquisite and solid architectural model not only does not use new wood, but also vividly continues the quaint taste of Tibetan design. The designer's intimacy lies in that after the original Tibetan hut was moved away, the name of the original owner was posted at the door of the villa, and each room had a corresponding name.

Although there are only 32 villas in the hotel, each villa occupies a lot of space, including an independent Tibetan courtyard, because of the single-family relationship. There are only eight Tibetan cottages in the whole Banyan Tree in Ren 'an, and the upper and lower floors cover an area of 325 square meters. A huge stove imported from England occupies the center of the upstairs hall, which is tailor-made for Shangri-La in winter. Surrounded by Tibetan carpets from Nepal, extending to Tibetan furniture combinations against the wall-huge space is more than enough for a gathering of more than a dozen people. At the end of the hall is the open master bedroom space. A "Datura" Thangka from Lhasa hangs high on the wall of the king bed to ensure that guests have a sweet dream.

This hotel, converted from several local traditional buildings, not only provides a good holiday life in Tibet, but also opens up a new realm of "responsible resort" for us. The award-winning Banyan Tree Spa has specially set up three standard double-room nursing rooms and two luxury nursing rooms, and is equipped with hot spring bath and shower equipment. Guests can choose from a series of classic Banyan Tree Spas and new hydrotherapy massages using local Himalayan techniques, such as Turtle Stone Hot Stone Therapy and Ren 'an Soothing Massage. The spring bath center also specially designed corresponding nursing courses for the symptoms such as muscle soreness after a long journey, so that the physical and mental fatigue of the guests can be fully alleviated.

In Ren 'anzang Village of Banyan Tree, there are three restaurants with different styles for guests to choose from, namely llamo restaurant, teahouse and bar. Lamo, Tibetan means a place where activities and holy meetings are held. In this restaurant, you can also enjoy local entertainment, Chinese and western cuisine and delicious food. The local food is mouth watering! Guests can also choose to taste the famous local barbecue in the cabin according to their personal preferences.

Banyan Tree Sanya February 2008–Banyan Tree Singapore Hotel Resort Group settled in Hainan Island, introducing a new subtropical resort. Banyan Tree Sanya, which has a unique style, is located in Luhuitou Bay on the south bank of Hainan Island. It was put into trial operation in April 2008.

Banyan Tree Sanya is another masterpiece of Banyan Tree Sanya Group after the highly acclaimed Banyan Tree Lijiang and Banyan Tree Ren 'an in Yunnan Province, and it is also the first all-pool villa resort in China so far. Banyan Tree Sanya adheres to its unique seclusion style and is far away from the hustle and bustle of the city. The carefully designed tropical lagoon connects 49 private pool villas in series. The resort has Banyan Tree Spa and Spa facilities, special restaurants and well-equipped conference facilities, making it an ideal place for corporate leisure and meetings. The most distinctive features are two presidential villas, which cover a vast area and are extremely luxurious. They are the best places to receive heads of state and their entourage, and each private villa can accommodate 50 people. Banyan Tree Sanya is only 30 minutes' drive from Sanya Phoenix International Airport.

Located in the beautiful Zhejiang Province, Banyan Tree Hangzhou is the first and only national wetland park in China that integrates urban wetland, agricultural wetland and cultural wetland, where you can overlook the beautiful natural scenery and enjoy the distant oriental culture.

Banyan Tree Hangzhou is permeated with the essence of modern China, showing simplicity and oriental charm everywhere. The villa is cleverly paved with dark wood floors, exquisite furniture, dazzling silk brocade, embroidery embellishment and tapestry narration. Indoor display of wet, patchwork plaid lacquerware is rich in meaning, and stepping into it is like being in a quiet room. The resort is completely placed in the bamboo garden, and guests who love the villa can enjoy the courtyard scenery, private spa and outdoor massage pool. Perfect modern facilities increase comfort, LCD TV, surround sound, central air conditioning, mini safe. Other basic facilities include: mini-bar, hairdryer, pajamas and turndown service.

Banyan Tree on the Bund, Shanghai, June 5438+1October 65438+1October 08, 2009-Banyan Tree on the Bund, which is located in the North Bund, will be built into a high-end leisure place, with an international cruise terminal and luxury residences.

The Banyan Tree on the Bund has 130 rooms and suites, overlooking the Huangpu River with a view of 1.8km, and the surrounding environment is lush and refreshing. Guests can overlook the beautiful scenery of the world-famous Huangpu River and directly enter the nearby riverside pier and park from the hotel. The hotel also has the award-winning Banyan Tree Spa, Banyan Tree Boutique, conference facilities and the classic Baiyun Restaurant which provides modern Chinese food. The planned glass room restaurant on the top floor will give Shanghai fashionistas a panoramic view of the Bund, and guests will be lucky enough to taste innovative barbecues and exotic cocktails. All-round indoor and outdoor dining areas will be wrapped in glass rooms, allowing guests to linger under the most Shanghai-style sky and enjoy a unique dining experience.

There will be more projects after the Banyan Tree on the Bund in Shanghai, including the Fuxian Lake Yuechun Resort in Chengjiang, Yunnan. The project covers an area of 30 hectares and has more than 65,438+0,300 rooms, equipped with classic leisure facilities. It is expected to open in 2065, 438+00. There are also Banyan Tree Kunming and Yuechun Hotel in the north of Kunming, Yunnan, which will become part of the urban commercial complex. In addition, the Group signed two other management agreements in Dali and Yuanyang, Yunnan Province, which is another step in the development and expansion strategy.

Yunnan Tengchong Banyan Tree and Yuechun Resort Hotel 20 10 On July 5, two internationally renowned brands, Banyan Tree and Yuechun, owned by Banyan Tree Singapore Group, settled in Tengchong Mayugu Hot Spring International Tourism Resort Hotel. Mayugu project includes top-class boutique hotel, high-end spa, sports and leisure base and holiday residence, which is jointly invested and constructed by Yunnan Urban Construction Investment Co., Ltd. and Shenzhen Hualong Group. Banyan Tree and Yuechun Resort are the core projects of Mayugu International Resort. Among them, Banyan Tree will plan no less than 65,438+000 villa-style luxury suites with various customs, and Yuechun Resort will plan no less than 200 five-star rooms with international standards for modern tourists who pursue taste, realism and vitality.

4、

. Banyan Tree Lijiang has set an exemplary standard everywhere in its construction and operation, and its originality attempts to reproduce the local Naxi architectural style with modern style. In the process of construction, the laws and regulations of urban development and construction are strictly followed, and the building adopts local unique building materials, such as colored stones and Naxi gray bricks which are not affected by weather factors and have energy-saving effects. The natural building materials used, such as pine trees, teak and the traditional red tile roof of the local brick kiln, truly reproduce a Naxi village in the layout of the resort.

In addition, Banyan Tree Lijiang also strictly implements the rules and regulations of human resources, emphasizing the commitment to culture and society. The resort has more than 200 full-time employees, 67% of whom are Yunnan natives and 28% are local ethnic minorities. Employees are satisfied with the benefits brought by the work, such as English language improvement courses, intimate shuttle bus to and from work, comfortable accommodation arrangements and so on.

In nearby villages, Banyan Tree supports local community projects and invests in infrastructure construction, such as laying electric wires and water pipes for the villages of Cainuo and Xiya, and extending a helping hand to students of Lanbao Primary School, residents of Tibetan Hospital in Diqing Autonomous Prefecture and monks of Dahe Temple. Lijiang minority orphanage also benefited from it. In order to improve the living standards of orphans, the resort donated beds, reservoirs, solar water heaters and installed many safety facilities. In addition, guests from Banyan Tree donated 500 books to the school. Banyan Tree Lijiang actively participates in charitable donation projects. In the "Walking Chalk Shangri-La 2006" campaign sponsored by Zhixing Foundation to support AIDS orphans in remote areas of China, Banyan Tree Group sponsored a supporting project of accommodation, catering and tourism worth 35,000 US dollars, and Zhixing Foundation raised 250,000 US dollars for this purpose, which will be used for the education and welfare of orphans. In order to encourage Lijiang to cultivate more high-quality tourism talents, Banyan Tree Group launched a scholarship program at the College of Tourism and Culture of Yunnan University, providing scholarships to three students with development potential every year. At present, Banyan Tree Lijiang is preparing to raise repair funds for a dilapidated school in a remote area. This is an initiative to create a good teaching environment for children, which can further improve the living standards of the community.

Banyan Tree's Strategy

He Guangping, the founder of Banyan Tree, believes that "2 1 century will definitely become the century of Asia, and the biggest consumers in the future will be Asians, especially China and Indians. Therefore, the Asian people are also facing great opportunities. They can lock in the source of customers with their innate keen perception of Asian culture and build a global brand that can be better rooted in Asian culture and compatible with the global market. "

Based on this idea, Banyan Tree began to focus on setting up hotels around the world, rather than simply operating hot spring resorts in the Asia-Pacific region. "If we don't work hard to develop into a global hotel group, we will be left far behind by our peers."

As pointed out in the business case study report "Banyan Tree-Starting from Asia and Building a Global Brand", after the outbreak of the Asian financial crisis, Banyan Tree reassessed its expansion strategy, abandoned four planned projects in Indonesia and re-established Northeast Asia, Western Europe and North America as the three main battlefields for the company's future development. At present, the group is entering these markets according to three strategies: long-term, medium-term and short-term, and the location is the most profitable place.

Up to now, Banyan Tree Hotels and Resorts Group has managed more than 20 resorts and hotels, more than 60 spas, more than 60 art shops and two golf courses.

At present, Banyan Tree is preparing 50 projects in Japan, Italy, Mexico and other places, including their signature hot spring resort hotels, city hotels and member hotels.