Tang Shi VS Mason, which clothing brand has better quality and reputation? Ask for a detailed answer!

Tang Shi: Tang Shi takes "building the best brand in the same industry" as its own responsibility. In recent years, the decision of "lean theme and brand management" has further strengthened the overall strength of enterprises. Tang Shi will continue to build a fashionable clothing brand with strong competitiveness with fashionable design and strong brand promotion, and build the enterprise into the largest point, line and surface terminal controller in China.

Import and export trade, processing industry and other fields. Enterprises have become the top 500 manufacturing enterprises in China with good business performance. "tonlion" clothing is one of the first-line brands with the largest sales volume of casual wear in China. Tang Shi has been rated as the top 500 most valuable brands in China for three consecutive years, with a brand value of 365,438+92 million yuan; Boyang Clothing Department also owns many well-known clothing brands such as ITISF4, 33LAYER, selftrend, De Mana and varsdan. After years of development, Tang Shi has established a modern marketing channel integrating advanced information technology and standardized brand operation, with more than 65,438+0,000 specialty stores in China. The network covers the modern sales networks of more than 20 provinces and cities in China, including Zhejiang, Shanghai, Jiangsu, Jiangxi, Fujian, Hunan, Hubei, Henan, Hebei, Beijing and Tianjin.

Tang Shi takes "building the best brand in the same industry" as its own responsibility. In recent years, we decided to "lean theme, brand management"

Policies to further enhance the overall strength of enterprises. Tang Shi will continue to build a fashionable clothing brand with strong competitiveness with fashionable design and strong brand promotion, and build the enterprise into the largest point, line and surface terminal controller in China.

On June 25th, 2008, 10, the signing ceremony for Jam Hsiao, the popular king of Asia, to endorse "Tang Shi" was held in Ningbo International Convention and Exhibition Center. Jam Hsiao became famous in 2007 for Taiwan Province's Super Avenue of Stars. Jam Hsiao's album of the same name was released in June and topped the G-MUNIC charts in Taiwan Province Province for seven weeks in a row. He is the third spokesman of Tang Shi after S.H.E and F.I.R

2 name resolution editing

Tang-shengshi

Tang Lian

the Tang Dynasty

Lion-the king of beasts

Prosperous China, the king of ten thousand people!

Honorary editor of Tang Shi

In 2004, "Tang Shi" casual wear won this honor.

The comprehensive market share of similar products in China is the top ten.

In 2005, "Tang Shi" casual wear was selected as one of the top 500 most valuable brands in China, with a brand value of 2.974 billion yuan.

In 2005, "Tang Shi" casual wear was rated as "China Youth's Favorite Casual Wear Brand".

In 2007, "Tang Shi" casual wear won two nomination awards: Marketing Award and Planning Award.

4 brand development editor

Ningbo boyang clothing co., ltd

Tang Shi Clothing Co., Ltd. is a directly affiliated enterprise of Ningbo Boyang Group. Its six brands are Tang Shi, Ives, 33rd Floor, Demana, Luxury Fun and Valsi Dan, which have mushroomed and begun to take shape. The company has developed from a single production and sales series of shirts at the time of its establishment to several series including T-shirts, sweaters, jackets, windbreakers, down jackets, pants and accessories, with nearly 1,000 varieties.

The company has developed from design, procurement and sales to management, and transferred procurement and production to the Pearl River Delta production base with advantages in technology and cost by means of social division of labor and cooperation. That is, the company first injects the design concept of "tonlion" brand, and then gradually promotes the brand through the company's scientific and perfect management.

5 brand building editor

Tang Shi's greatest success lies in finding the correct market positioning and establishing a brand in the mass market.

Along the road of professional brand promotion, socialized production and franchising, Tang Shi provided excellent brands for customers with unified corporate image, unified management, unified model, unified accounting, unified training, unified price and unified distribution, which expanded the broad market and established a first-class commercial brand group in Tang Shi.

Tang Shi provides customers with reasonable profit margins, huge advertising support, strong brand promotion activities, professional marketing suggestions and professional personnel training and support services, creating profit margins for business partners to the maximum extent and reducing market risks.

According to the research and development needs of Tang Shi brand products under Ningbo Boyang Clothing Co., Ltd., China Textile and Apparel Brand Pioneer Park tailored a boutique fabric matchmaking meeting for enterprises, and 25 fabric suppliers showed samples and had one-on-one communication with clothing manufacturers.

6 cultural concept editor

Enterprise goal: to become a peer.

The best brand in the industry.

Corporate culture: attach importance to customers and progress.

Enterprise spirit: loyalty, unity, pragmatism, high efficiency,

Business philosophy: innovation is development, talent is the key, management drives the pace, and service will last forever.

Brand style: young, casual, simple and fashionable.

Product positioning: fashionable and casual men and women

7 Memorabilia Editor

In March 2009, Tang Shi e-commerce was formally established and settled in Tmall Mall.

At the end of 2009, Tang Shi successfully squeezed into the third category of men's wear sales in Tmall Mall, and has maintained a leading position so far.

20 10 June, Tang Shi established the distribution channel department for the first time, which opened up a new platform for online shopping.

20 10165438+1October1,the official flagship store of Tang Shi Taobao, achieved a single-day sales breakthrough of100000, creating a new milestone in online shopping in Tang Shi.

20 1 1 From May to July, 2008, Tang Shi participated in the special activity of gathering good things for value, and donated 3% of the performance income of the activity to the One Foundation charity. At this point, * * * donated150,000 yuan.

8 brand endorsement editor

spokesman

The first generation spokesperson: S.H.E

Photo of the main franchisees in Tang Shi (16 photo)

The second generation spokesman: Roosevelt

The third generation spokesman: Jam Hsiao.

abstract

Taiwan Province Provincial Orchestra F.I.R. (F.I.R.) is a rapidly developing pop band.

Hot new forces. The first album of the same name reached the top of all music charts in Taiwan Province province within a week, and its range of music was amazing. Many manufacturers aimed at them, and F.I.R. (F.I.R.) suddenly became the most popular new favorite of advertisements.

On June 29th, 2009, F.I.R. (F.I.R.) arrived in Ningbo, married Tang Shi, a famous domestic casual wear brand, and became the image spokesperson of Tang Shixin. According to Tang Shi's explanation, F.I.R. (F.I.R.) is hired this time because Tang Shi is preparing for the promotion and transformation of the whole brand, and the whole brand style will change greatly, becoming more fashionable, mature, connotative and disappearing.

Tang Lian

Fei Qun will unfold, and the music of F.I.R. (F.I.R.) fits this style very well. Tang Shi predicted that F.I.R. (F.I.R.) would become the music godfather of young people, and his music career would be infinitely long.

It is reported that Warner Records said: There are many garment enterprises that invited F.I.R. (F.I.R.) this time, and Tang Shi was chosen because of its good growth and high reputation. It is very important for artists to choose endorsement brands, and the quality of brands directly affects the image of artists.

9 strategic discussion editor

Tang Shi's 20 13 annual strategy seminar was held in Hefei Haihui Holiday Hotel. The theme of this conference is "building the future professionally, focusing on achieving the future", aiming at deepening quality.

More than 60 people attended the meeting, including dealers from all over the country, heads of sales regions, branches and functional departments of the company, Wu Huijun, chairman of Boyang Clothing, and Ying Chunguang, general manager of the brand.

Fashionable products and professional management

20 12 is a year of innovation and development in the casual wear market. The development and management of big stores, the control of inventory and rental costs, and the selection of basic products and fashion models all require brands to adapt to market development, dig deep into consumer demand and adjust products and business strategies. In the case of intensified market competition, Tang Shi still maintained a high-speed growth, far higher than the growth of the same industry. How to maintain the existing advantages and continue to develop healthily needs to be discussed by the company and customers. Based on the market environment, combined with the brand's own situation, Tang Shi determined the strategic development ideas of improving product fashion and optimizing terminal channels with an eye to the future.

On June 8, 20 14, Dangdang's new flash shopping platform was officially launched, and the new clothes sold in Tang Shi were immediately sold on the platform. The clothes on sale are all the latest models of the season, but the price is as low as 50%. According to the rules published by Dangdang, the new clothes on sale need to be listed for no more than seven days, and the new clothes are only sold for 24 hours on Dangdang's special sale platform. This kind of promotion has brought customers a better shopping experience.

10 Marketing Strategy Editor

Seek a second promotion

After international fashion giants Nike and Adidas successively named Sina Sports, Sohu Sports and other channels, Boyang Clothing Group recently announced that its mainstream leisure brand "Tang Shi" will set foot in the name of portal, and cooperated with Internet service provider Tencent to launch "Tang Shi-Tencent Entertainment Channel".

Without any warning. At the China International Fashion Expo held in March, Boyang Group also sent its four major brands, including Tang Shi, and spent nearly 3 million yuan to make a collective appearance in a luxurious lineup, without mentioning the title at all.

A month later, Tang Shi launched an online marketing campaign named Tencent Entertainment Channel. Now that I think about it, this move really confirms the brand's unique choice of seeking "secondary promotion".

As a local brand, Tang Shi has entered the leisure clothing industry for more than ten years and has chosen a simple and fashionable brand image. However, with the change of consumers' orientation after 1990s, Tang Shi once again positioned its advantages in fashion and personalization.

In 2007, Tang Shi put forward the concept of "second promotion", that is, in the image design of specialty stores, the serialization of clothing display and collocation was more prominent, and the store space was fashionable and personalized, which made the brand personality more mature and distinctive. Now it seems that the implementation of its "second promotion" concept has taken shape.

This time, Tang Shi joined hands with Tencent, which is an important step for domestic traditional clothing brands to start the local online marketing strategy in the face of the rise of many "light companies" in the clothing field, and it is also an important step for their own brand Internet "secondary promotion" layout.

Interactive marketing

From the earliest fashion entertainment marketing to the present interactive marketing, with the subtle changes of consumer groups, Tang Shi's marketing strategy can be said to have kept pace. Since 2007, Tang Shi's brand promotion platform has been extended to new media such as the Internet.

Insiders told reporters: "At present, the clothing sales on Taobao have achieved great success. Moreover, modern' light companies' that rely on online marketing, such as PPG's visit to PPG official website and Vancl's visit to Vancl's website, are constantly emerging, which has opened the eyes of China's traditional clothing industry and seen the development prospects of Internet interactive marketing. "

In fact, Tang Shi has tried online interactive marketing many times before.

For example, before this, Tang Shi launched a brand-themed website, including interactive platforms such as "Tang Shi Forum" and "Tang Shi Pictures", which received good results.

In addition, from the end of 2007 to the beginning of 2008, Tang Shi launched the theme activity of "Three Wishes" on the Internet for four weeks in a row, with nearly 1 10,000 people participating in the activity, which greatly exceeded the organizer's expectation.

From this perspective, Tang Shi's big launch seems easier to understand. "The title of Tencent Entertainment Channel is just an opportunity to cooperate with Tencent. According to the brand promotion plan for the whole year, Tang Shi will also have a series of online interactive marketing to reach a deeper cooperation with Teng Xun. " The person in charge of Tang Shi brand said.

In terms of online advertising partners, compared with the current situation that other portals mainly choose multinational companies, Tencent's main advertisers are domestic enterprises, which is consistent with its positioning of younger and localized users.

Analysts pointed out that for Tang Shi, a domestic enterprise, Tencent's network platform has a large number of users that other competitors can't surpass, as well as a high degree of media stickiness. In addition, the combination marketing combined with the network has more contact points and stronger interaction, and the effect of specializing in domestic users will be more significant.

Mason:

Mason, the leading brand of domestic leisure clothing industry, has risen rapidly. Mason Group Co., Ltd. takes "building a well-known fashion brand" as its development purpose and actively promotes the franchise development model. The chain outlets of casual wear and children's wear brands spread all over 29 provinces, municipalities, autonomous regions and municipalities directly under the central government, forming a complete market network pattern. The group company has two famous clothing brands, casual wear "Senma" and children's wear "balabala". Mason group co., ltd was established in Wenzhou, Zhejiang province on 1996 12 18. It is a regional group with a virtual business model and a series of casual wear as the leading industry. With a registered capital of 238 million yuan and total assets of more than 654.38 billion yuan, it is one of the largest enterprises and groups in Wenzhou.

The group company has six centers, including marketing planning, production design, human resources, financial management, administrative management and marketing management, four wholly-owned companies and ten branches, and owns two famous clothing brands: casual wear "Senma" and children's wear "balabala".

Samma actively explores the extraordinary road of "virtual production, brand management and chain monopoly", takes "image first, service first and agency first" as its business philosophy, earnestly pursues the principle of "enterprises and employees grow together" and the business philosophy of "rivers are full of water", creates a good development space for employees and realizes * * * benefits * * innovation. Strong cooperation is a powerful driving force for Mason's sustainable development. Since 2002, we have actively cooperated with famous French design companies Ogilvy & Mather and UFIDA, which greatly improved the core competitiveness and overall strength of the group. In 2003, Hong Kong Emperor superstar Nicholas Tse was hired, and in 2004, the twins were invited to join us. Using three young and energetic amphibious stars as the spokesmen of Mason's brand image can better interpret his brand culture of advocating youth, vitality, boldness and health, and make Mason quickly become popular and popular.

It is with this pioneering and innovative spirit that Mason has created countless brilliant achievements. Samma has developed from obscurity into a famous trademark and firm in Zhejiang Province, and has become one of the top 100 garment enterprises in China and one of the top 100 enterprises in China. Won the title of "Top 500 Private Enterprises in China" for six consecutive years, and was elected as the deputy director of the Casual Clothing Professional Committee of China Garment Association. Mason products are recognized as Wenzhou famous brand products, Zhejiang famous brand products, and the highest grade first-class products of casual wear in China. In addition, "balabala" children's wear brand won the titles of "Top Ten Most Popular Children's Wear Brands in China in 2004" and "Famous Brand Products in Zhejiang Province". In the near future, Mason Group will surely become a well-known brand with great competitiveness at home and abroad!

Personally, I think the quality of these two brands is first-class, but Samma is still a little better in word of mouth.

That's it. I hope I can help you. Thank you.