How to introduce the Chanel brand to China

In 1999, the Peninsula Hotel opened the first Chanel store in China.

Overview of the Chanel brand in the Chinese market. Chanel adheres to the route of being the top of global luxury goods. Since entering the Chinese market more than ten years ago, all its products have been imported from France. Currently, there are no sub-brands in China. , do not put the agent.

Zhou Xun, who officially became a Chanel girl in 2011, is known as "a synthesis of the young Coco Chanel and the famous ballet star Zizi Jeanmaire". This it girl who is popular in both the entertainment industry and the fashion industry can freely wear various classic elements of Chanel and create a very modern and fashionable style.