Traditional Culture Encyclopedia - Hotel franchise - It is said that there is a method in Japan to make the theft rate of unmanned convenience stores in Japan 0%. What is it?
It is said that there is a method in Japan to make the theft rate of unmanned convenience stores in Japan 0%. What is it?
This method is very simple, it is to broadcast live continuously for 24 hours.
In Kameido, Tokyo, Japan, there is a bento shop called Kitchen DIVE, which is an unmanned self-service bento shop. Before the live broadcast business, this store was visited very frequently by thieves. Basically, thieves visited every seven days. Even if there were cameras installed in the store, it would be difficult to catch the thief.
However, after the implementation of 24-hour uninterrupted live broadcast, no thief dares to come in and steal anything in this store anymore, because every move of the thief will be seen by netizens on the Internet, and he may not have even left the store. He was caught.
Initially, the manager of this store broadcast the situation in the store in real time on Youtube. The purpose was to allow customers to check whether the bento boxes in the store were in stock through the live broadcast, not to catch thieves. The store manager once tried live broadcasting on Youtube for a whole week and found that netizens were very receptive to this novel method and it also brought more customers.
Such results surprised the store manager, so the bento shop has been live broadcasting on Youtube. Every day, a large number of netizens watch the goods in the bento shop through live broadcast. In order to avoid infringing on the guest's portrait rights, the store manager also posted a notice on the display screen at the door to let every customer know that the store is live broadcasting 24 hours a day.
Since the live broadcast was implemented, the store’s turnover has increased by about 5%. Basically, no thieves have come back to steal anything. The theft rate is 0%. Even the customers who come to buy goods have become very polite. And all of this is thanks to live streaming. I have to say that the owner of this store is very business-minded. If all convenience stores in Japan implemented this method, thieves would be unemployed collectively.
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