Fertilization Lingbao Meng Ke Go Influence AR equipment is entering the industrial field.

After the appearance of Poké mon GO, the public's awareness of AR (augmented reality) technology not only stayed in the research stage, but also the broad market opportunities that investors were optimistic about before gradually emerged. Many institutions predict that in the near future, the scale of ar industry will reach hundreds of billions of dollars. Market research company Digi-Capital predicts that by 2020, the size of AR market will be more than four times that of VR. Pokemon Go not only brings new business opportunities to the brand, but also provides more ways for ordinary people to dig gold, and new brand promoters appear around the game.

At the same time, with the popularity of Pokemon Go and more and more AR devices entering the industrial field, many existing working modes will be changed or even subverted.

New promotion mode

How popular is Poké mon GO? Although this topic is no longer screened, it does not mean that this game is outdated. On the contrary, the commercial value of Poké mon GO is still under development, not only for commercial brands, but also for ordinary individuals. Poké mon GO, as a game combined with LBS technology, is giving birth to a new industry, which contains huge business opportunities and makes many brands willing to pay for it.

In the game, the player will explore the nearby area through the real walking mode on the map of the area from a second perspective. Most points of interest in the map will have supply stations for players to acquire equipment, while pet elves familiar to players since childhood will randomly appear on the map for players to capture and acquire. When the player reaches level 5, he can choose to join one of the three teams of red, yellow and blue and join his teammates to occupy the Dojo. After your team occupies the Dojo, you can guard the Dojo by placing your own Poké mon GO.

This game setting allows a large number of players to gather in places with elves. The setting of the Dojo can make people stay long. This has brought huge business opportunities to restaurants and cafes, and new club promoters have emerged. Benny Affoso, a 24-year-old American youth, quit her job as a cashier in a grocery store and used her high level in the game to promote it full-time.

At present, his level in the game is 33. As long as he uses his own level to bring members of his team to the club, the club will give him a commission. At the same time, he also provided information for his teammates, helped them win the championship and ensured their position in the team. This game has made many friends for teenagers who were once on the edge of society, and he also admits that the sociality of this game is exactly where he thinks more cash channels can be generated in the future.

Poké mon GO has great commercial value prospects because of its combination of real-life maps. At present, the number of paid players in the UK has reached 1 10,000. These players are the targets that the brand hopes to win. Recently, Marriott Hotel and online travel company Expedia jointly sponsored Los Angeles player Nick Johnson to travel around the world. During this trip, Nick arrived in Paris, Sydney and Hong Kong, and the hotel and transportation expenses were provided by two sponsors. Nick only needs to capture three elves that only appear in these cities. After completing the trip, Nick and his girlfriend got the opportunity to fly to Tokyo for a holiday.

Another beneficiary of this trip is nick johnson himself. Appllico, the company he founded, enjoyed a lot of exposure after he became famous for Poké mon GO. Is Nick included? Good morning, America? Many TV and newspaper interviews, such as CBS new york. This kind of free publicity is conducive to start-ups to explore market awareness. ? We are an innovative company, helping the company to establish and upgrade its business platform, so my interest in games is actually a natural extension of my work. Once I catch all the elves, I will also help me turn people who care about me into our customers. ? Nick said.

Lower the professional threshold

In China, no mobile game has exploded the mass consumer market like Poké mon GO, but in the field of industrial manufacturing, AR technology may change the working way of technical personnel in the future. ? With technological innovation and capital entry, AR industry has entered many industries, including industrial and civil industries, by innovating business models and improving work efficiency, which is expected to comprehensively transform the production and lifestyle of the public. ? Guotai junan research report pointed out.

In the future, AR technology will improve the quality and efficiency of some tedious standardization steps in industrial production lines. ? Internet and information technology have developed for decades, and almost all industries have enjoyed the convenience brought by technological development. However, the working methods such as assembly line and maintenance have hardly changed, which is the biggest pain point. AR equipment can bring convenience to these tasks. ? Su Bo, CEO of Green Orange Vision, an AR smart glasses industry solution provider, told the First Financial Reporter.

Under the traditional manufacturing mode, workers' memory ability is greatly challenged. In assembly, maintenance and other links, there are often hundreds of steps that workers need to remember. Traditional workshops may use cardboard to prompt some important steps, but it is still a huge test for workers. Relying on the host running in the background, AR glasses can input all the programs and display them at the appropriate time, which reduces the difficulty caused by tedious steps in manufacturing.

At present, AR glasses developed by Green Orange Vision have undergone two generations of technological changes and will be put into industrial application testing in the second half of this year. When the reporter tried on the glasses, he found that a computer interface would appear behind the glasses, prompting the operator to carry out the next operation, and these steps were input by the manager in the early stage according to his personal situation.

? Only in this way can unskilled workers be quickly turned into skilled workers. ? Su Bo told reporters that the application of AR technology in the future is likely to have an impact on the training industry and even the entire manufacturing industry. First of all, the simplification of operation mode shortens the process from novice to skilled and weakens the role of training. From this perspective, the training process of industrial manufacturing will be shortened in the future, and the position of trainers may be replaced by AR glasses.

Secondly, after improving production efficiency and reducing error rate, its role in manufacturing is greatly simplified. ? In the process of standardized automobile maintenance, engine loading and unloading requires at least three people: assembly, inspection and recording, and the three roles supervise each other. AR glasses not only prompt the operation, but also record the actual operation and feed it back to the management, thus establishing industrial manufacturing data, which is equivalent to replacing the latter two roles. ? Su Bo told the First Financial Reporter.

Su Bo revealed that 500~600 sets of third-generation equipment will be mass-produced and delivered to State Grid, some departments of Jiangling and strategic machines for maintenance and trial use. This also represents three potential directions of AR equipment in the production field: electric power, manufacturing and military industry.

Poké mon GO opens people's imagination for AR mass consumption. In the industrial field, AR is also changing people's production methods. But for AR technology, in order to reach the scale of Internet application, it is necessary to overcome the problem of data connection. ? Today's big data is still an island. From an industrial point of view, AR technology has the possibility of truly entering the consumer side by opening up most or all of big data. ? Su Bo told reporters.