How to do wine market research

First, the main content of wine market survey

1, rural market survey. Mainly understand the type, quantity, season, time, quantity and variety of wine purchased by farmers, the price of wine, farmers' income, farmers' enthusiasm for buying wine, purchasing psychology and regional characteristics of buying wine.

2. Market survey of wine dealers. This paper mainly understands the quantity and variety of wine in stock of distributors such as sugar liquor companies in a certain area, wholesale and retail prices, quantity and decline, the relationship with manufacturers, the psychology of buying and storing wine, the views on the trend of wine market and the sales of imported wine.

3. Investigate wine manufacturers. It is necessary to know the number of producers, their respective benefits, product prices, marketing strategies, sales scope and sales volume of the wine industry compared with last year.

Second, do a good job in wine market survey requirements

Wine market survey is a complex and meticulous work, involving a wide range, difficult and demanding. In order to make the investigation efficient, accurate and achieve the expected purpose, investigators need to do the following work.

1, go deep into the grass roots and practice, and conduct a comprehensive and systematic wine market survey; Be down-to-earth and avoid subjectivity and one-sidedness. There are both "hearsay" and "hearing and seeing" in the collection of information, and there should be multiple sources for the same information. Feedback relevant information in time, and write a detailed market survey report after investigation.

2. To carry out wine market survey, it is necessary to combine comprehensive survey with key survey; The combination of national market survey and regional market survey; Point-to-face combination of respondents; Combination of regular investigation, irregular investigation and temporary investigation; We must grasp both the overall situation and the local situation; We should not only study the present situation of a certain area, but also study its history; It is necessary to collect micro data and grasp the macro situation; Need to know the situation of wine industry and related industries.

3. Investigators should be good at squeezing out "moisture" from the obtained market survey data. Through systematic and detailed analysis of the data, we can get rid of the rough and the fine, discard the false and retain the true, and discover the essence and laws through phenomena, which will really become the data we need to study and develop the wine market.