What is the homework for introduction to tourism?

Subject: Influencing factors of tourists' buying behavior.

Class hours: 4 hours

Objective: To understand the factors influencing tourists' buying behavior.

Focus: social factors and personal factors.

Difficulties: reference groups, psychological factors.

Methods: Explain and discuss.

Procedure:

Cultural factor

1. culture: basic values and customs.

2. Subculture: nationality, religion, race, region and age.

social factor

1, social class:

1) Definition: Social stratum is a relatively homogeneous and permanent group in a society. According to the hierarchy, members of each stratum have similar values, interests and behaviors.

2) Features:

Homogenization of people's behavior in the same class

Different social classes have different social status.

C Many factors show class: economic variables (occupation, income, wealth), social communication variables (personal prestige, social connection, socialization), and political variables (power, class consciousness, mobility).

Class d mobility: individuals can move to the upper or lower levels.

Discussion: Social stratum structure in China and the United States.

2. Reference groups:

1) Definition: A group that directly or indirectly influences an individual's attitude or behavior.

2) Influence mode: informational influence, utilitarian influence and value expressive influence.

3) Type:

A Member groups: primary groups (family, neighbors, friends and colleagues) and secondary groups (companies, government agencies and schools).

B Non-member groups: eager group, avoidant group and neutral group.

Formal and informal groups

Discussion: the use of reference groups (celebrity effect, expert effect, ordinary people effect)

3. Family:

1) family size and family type

2) Family life cycle: newly married, full nest, empty nest and widowed.

3) Family decision-making mode: family authority, purchase risk and commodity type.

4. Roles and identities

(3) Personal factors

1, age and life cycle stage

2. Health status

3. Gender

4. Occupation

5. Economic situation

6. Place of residence

7. Lifestyle

8, personality and self-image

(D) Psychological factors

1, motivation

1) definition: the need to drive people's behavior. Maslow's hierarchy of needs theory.

2) Tourism motivation: sightseeing, entertainment, knowledge, business and health.

Step 2 feel

1) Definition: The process that consumers choose various stimuli input from the outside, make them organic, and interpret them as meaningful and consistent external images, that is, perception is the overall reflection of people's analysis and synthesis of what they feel.

2) Three perceptual processes: selective attention, selective misinterpretation and selective memory.

Step 3 study

1) definition: personal behavior changes caused by experience.

2) S-R learning mode:

strengthen

4. Beliefs and attitudes

Homework: P54 III