Wuhan Sanwuchun Hotel

In recent years, a large number of catering enterprises in Hubei have opened branches in Beijing. Why does the "Beijing Complex" of hubei cuisine operators linger? How competitive is hubei cuisine in Beijing catering market?

The old ones go back and forth, and the wind blowing into Beijing is getting stronger and stronger.

At the beginning of the Year of the Sheep, walking on the streets of Beijing, people suddenly found that the Wuhan Sanwu Hotel, which was killed in Beijing and then quietly retired, reopened! Two months ago, Wuhan Sunny Hotel officially joined the army of "Hubei Cuisine Entering Beijing" and opened a branch in Beijing. At the beginning of the business, sunny days announced that fresh Wuchang fish would be airlifted from chartered flight to Beijing. More than a month ago, Hubei restaurants such as Xiang 'e Building, Xiang 'e Village, Xiaonanguo and Bai Weiling Township also opened in Beijing ... A series of facts show that at present, among the famous restaurants in Hubei, the trend of "hubei cuisine going to Beijing" is in the ascendant.

In recent years, the course of Hubei catering entering Beijing can be described as one after another. "Nine-headed birds in the sky, Hubei on the ground." Hubei businessmen, who are famous all over the world for their smart minds, obviously don't trust to develop only in this province. The veteran and rookie of Hubei's catering industry invariably set their sights on this big cake in the Beijing market, gearing up and eager to try.

1996, Huangmei people's "Nine-headed Bird" restaurant flew to Beijing for the first time, which won many people's admiration. Then, the Yellow Crane Tower in Wuhan, the red tomatoes in Jingzhou, and the Hunan and Hubei restaurants in Ezhou followed suit. 1999 or so, restaurants and restaurants from all over Hubei, cities and states have mushroomed all over the capital, and restaurants such as Pangxielaosong, Chuqingxiang, Chutianqing, Sanwu Alcohol, Sanwu, Jin Hu and Little Blue Whale all seized the opportunity to kill the capital.

According to the statistics of Hubei Catering Association, there are as many as 327 Hubei restaurants in Beijing at present, the first "Beipiao" nine-headed bird has 14 branches, and there are three branches in Hunan, Hubei and Xie Laosong. Coupled with the "Hubei snacks" and "Hubei flavor" shops scattered on the streets of Beijing, Hubei restaurants have begun to take shape in Beijing.

After 2000, although famous shops with new names, such as Hubei Sanwu Liquor, Wuhan Sanwu Liquor and Jin Hu, successively withdrew from the Beijing market for various reasons, at the end of 2002, Wuhan Sunny Sky Restaurant, which has always been "cheap", still resolutely settled in Beijing, which clearly showed the Beijing complex that Wuhan new stores could not give up.

Hubei cuisine's trip to and from Beijing makes people wonder: Is hubei cuisine competitive in Beijing? Is Beijing really so attractive to Hubei restaurants?

Why are you keen on going to Beijing? Not only to make money, but also to exercise.

Relevant statistics show that in 200 1 year, the total annual sales of catering industry in Wuhan reached 7.5 billion yuan, ranking fourth in the country, but the per capita consumption amount ranked between 15 and 20. According to industry sources, the consumption level of Wuhan catering industry is low, and Hubei cuisine has accounted for more than 80% of the market, and the market tends to be saturated. Therefore, although the sales of catering industry are increasing year by year, the profit growth rate in Wuhan is often lower than the national average.

On the contrary, Beijing's catering market has maintained a double-digit growth rate for two consecutive years. According to the survey data of Beijing Municipal Bureau of Statistics and Beijing Municipal Commission of Commerce, in June and June last year, the retail sales of catering industry was 510.2 billion yuan, an increase of1/0.7% over the previous year. Therefore, when the fighting in Wuhan became more and more fierce, the catering bosses in Jiangcheng turned their attention to the Beijing market.

The consumption level in Beijing can be seen from the price of vegetables in Sunshine Beijing Store. On sunny days, Beijing still implements the strategy of low price, and its vegetable price level is the lowest among restaurants of the same grade in Beijing. The price of authentic Wuchang fish flying to Beijing is only one 28 yuan, and many hotels in Beijing have to sell above 50 yuan ... Although the price is so low, the price level of vegetables in sunny days in Beijing is at least 20% higher than that in Wuhan.

According to incomplete statistics, the turnover of 327 Hubei restaurants in Beijing in 2002 exceeded 2 billion yuan; In the same year, the total turnover of 20,000 catering hotels (including food stalls) in Wuhan catering industry was only over 9 billion yuan. No wonder many restaurants in Hubei have to sharpen their heads and squeeze into the Beijing market for a piece of the action.

Beijing is certainly a treasure house of money, but the shrewd Hubei guy's intention is not entirely in wine. In this regard, Liu Yi, vice president of Hubei Catering Association, hit the nail on the head: If you want to win the national market, you must first make it a Beijing market. Only by gaining a firm foothold in Beijing, a place where major cuisines gather in the country, can Hubei's special dishes be successfully promoted to the whole country.

The new brand names of Jiangcheng catering industry, such as Little Blue Whale and Sunny Day, are all such business ideas. There are many talents in Beijing, and opening a shop in Beijing is very helpful for them to understand the national market. The little blue whale opened a shop in Beijing, first of all for the purpose of piloting. Aftershock Yan, general manager of Sunny Day, also said that it doesn't matter if you open a shop in Beijing on sunny days, as long as you can gain a foothold in Beijing, it is the biggest gain.

It seems that although they are in different camps, Hubei bosses who are also in the catering industry seem to coincide: excellent enterprises must go to Beijing for exercise; To promote hubei cuisine and the whole country, we must first gain a foothold in the Beijing market.

Where is the way out for hubei cuisine in Beijing? All parties should make joint efforts to play the "Hubei card"

Although, at present, many restaurants in hubei cuisine all over Beijing can only wander at the low consumption level, hubei cuisine can only be regarded as a "small jasper" in Beijing, which belongs to the popular cuisine. But this doesn't mean that hubei cuisine can only tinker in Beijing, and it's hard to make a difference.

An obvious fact is that in recent years, Hubei cuisine and Hubei chefs have won awards frequently in various national gourmet cooking competitions, and their reputation is like a tide. Then, apart from the lack of characteristics, what are the reasons why hubei cuisine is difficult to get out of the downturn and occupy a place in Beijing?

Some people say that the poor living conditions of Hubei restaurants in Beijing are due to the high investment in opening restaurants in Beijing; Others say that Beijingers have a process of accepting hubei cuisine, but many Hubei restaurants did not insist on waiting until this day and went back by themselves; Cai, a national first-class chef, believes that masters in Hubei don't like to walk around, unlike masters in Anhui, Luchuan and Anhui, who often go out and bring their own skills and characteristics to the whole country.

The boss of Hunan and Hubei who went to Beijing for development from 65438 to 0999 expressed the view that although the competition in Beijing's catering industry is fierce, there are more and more home-cooked dishes because of the influx of high-end seafood restaurants, which has caused a gap in Beijing's mid-range catering market. Therefore, Hubei folk popular dishes have great development space and market potential in this field.

People in the industry appeal that if we want to carry forward Hubei cuisine culture and promote Hubei brands to the whole country, we need the concerted efforts of all Qi Xin in Jing 'e Restaurant to appear as a unified Hubei image and play a consistent "Hubei brand". According to the person in charge of Hubei Catering Association, recently, they are considering setting up a Beijing branch. They hope to increase the competitive strength of Hubei restaurants in Beijing, help hubei cuisine improve its reputation and seek the common development of hubei cuisine in Beijing market by formulating some industry norms.

The cost is extremely high and the competition is fierce. The capital market makes people love and fear.

Although Beijing has unlimited business opportunities, success is by no means easy. For example, although the consumption level is high, the cost of opening a store in Beijing is much higher than that in Wuhan-the labor cost in Beijing is 20% to 30% higher than that in Hankook; What makes businesses complain most is housing rent. Beijing is an inch of land and gold, and the rent is ten times higher than that of Han Dynasty. Like Sunshine Beijing Branch, the monthly rent of hotels with 50 or 60 tables is as high as more than 300,000, while the monthly rent of hotels of the same size in Wuhan is more than 30,000. No wonder many merchants lament that it is too difficult to establish a foothold in this golden land of restaurants in Beijing!

In fact, Beijing, full of temptations, loves and fears the catering industry in Hubei. In recent years, many catering enterprises in Hubei province have been "tortured" by it, all of which are black and blue: the popular Sanqi wine was ambitious in the past, but it failed in the end; Jin Hu, Wuhan, etc. Also retreated to their tentacles that extended to the capital; The little blue whale, who has been in Beijing for two years, just recovered its cost.

On the sunny day when it entered the Beijing market at the end of last year, although it has achieved a stable daily sales of 40,000 to 50,000 yuan, it can only be cautiously called "no loss" for the performance of its Beijing branch.

When Sanwu Alcohol, Sanwu Alcohol and Jin Hu returned to Wuhan one after another, more Hubei restaurants that once entered the Beijing market have disappeared in Beijing. In the face of fierce competition, except for a few large enterprises with old foundation and sufficient stamina, most restaurants in Hubei are treading on thin ice.

Management. Nevertheless, there are always a group of indomitable "Hubei guys" who want to chew this hard bone. Going to Beijing is like chicken ribs for the boss of Hubei catering industry. Eat it? Abandon it? This is really a big problem.

It is said that authentic tastes are different. What are the characteristics of hubei cuisine?

Insiders pointed out that although some Hubei restaurants in Beijing hung signs of "authentic Hubei flavor", they did not introduce Hubei characteristics. What dishes sell well, what dishes are cooked; Beijing people produce whatever they like. Everyone says it's authentic, but many "authentic" flavors are not recognized by consumers.

To eat spicy food, people naturally go to Sichuan restaurant; When eating seafood, the first thing that comes to mind is going to Fujian Restaurant ... In Beijing, a mature consumer city, citizens choose to eat blindly and don't follow the trend. Without its own distinctive features, it is difficult to win the favor of consumers.

Undeniably, Hubei is located in Central China, the thoroughfare of nine provinces. For thousands of years, various cultures have merged here. Hubei cuisine has absorbed the advantages of various cuisines and formed its own style. However, its own characteristics do not seem so distinct. So, what are the characteristics of hubei cuisine?

According to industry analysis, Hubei, known as "the province of thousands of lakes and the land of plenty", is characterized by various freshwater fish dishes. Although fish dishes are cooked all over the country, only Hubei people are the most authentic. Bream, fish, mandarin fish, crucian carp, etc. They are all specialties of Hubei people. Wuchang fish, in particular, is famous for "drinking only Yangtze River water and eating Wuchang fish" as Chairman Mao said. When it comes to Hubei cuisine, people will think of Wuchang fish; Fish balls, fish cakes, minced fish and other fish-related dishes, only hubei cuisine is the best. In addition, Hubei is located in the hilly area, where there are many mountains and game, and all kinds of mushroom and bamboo shoots are very rich. The flower mushrooms in Fangxian County are world-famous. These are the advantages that cannot be ignored in Hubei cuisine.

From the perspective of cooking technology, simmering soup, steamed vegetables, bacon and dried vegetables are all characteristics of Hubei; Wuhan specialty snacks such as duck neck and bean skin are also famous all over the country.

In addition, Hubei cuisine has a rich and long-standing cultural heritage. For example, Huanggang cuisine is also called Dongpo cuisine, and Dongpo meat, Dongpo cake and Dongpo elbow are all cultural signs; Huanggang is the hometown of medicine saint Li Shizhen, and the dishes pay attention to the homology of food and medicine; Xiangyang cuisine has a strong historical flavor. According to legend, salted fish and bacon were invented by Zhuge Liang in the March War, and Xiangfan cuisine is about historical spread. The six major cuisines that make up Hubei cuisine have their own characteristics. These are valuable resources that can make Hubei catering enterprises make a big fuss.