Zhangye Colorful Danxia Scenic Area won the provincial cultural tourism development award.

Zhangye Colorful Danxia Scenic Area won the provincial cultural tourism development award.

The colorful Danxia tourist scenic spot in Zhangye, a provincial public travel group, has made great efforts to build supporting infrastructure, build an all-factor industrial chain, comprehensively manage the scenic spot, improve the service quality, successfully create a world geological park and a national 5A-level tourist scenic spot, create a light and shadow interpretation of Alan Lagda's immersive dream valley, and carefully cultivate the brand images of "Rainbow Mountain in China" and "Best Low-altitude Tourism Destination in China". Carefully prepared and held China Zhangye Colorful Danxia Hot Air Balloon Festival, Hot Air Balloon Festival Theme Photography Competition and other cultural and tourist integration festivals, and its popularity and reputation continued to climb.

At the same time, the scenic spots play an active role in demonstrating and leading, and help to develop complex rural tourism products such as eco-agricultural sightseeing, folk customs experience and green industrial manor by means of scenic spot driving, "company+farmers", comprehensive development and whole village promotion, and actively implement the rural tourism revitalization project, which not only broadens the channels for farmers and herdsmen to increase their income, but also enhances the cultural connotation of tourism products.

In the next step, the scenic spots will focus on the creation of world-class tourist attractions, the construction of national scientific research practice and labor education bases, and the digital upgrading of destinations, focus on the development needs of the tourism market, conform to the upgrading trend of consumption structure, improve and build a new pattern of tourism development, and transform the advantages of tourist resources in scenic spots into industrial advantages and economic strength, and continuously improve industrial competitiveness and comprehensive income.