When the "murder incident" broke out and grabbed business with vegetable farmers, where would Wang Xing take the US delegation?

A few days ago, the topic of "the cooked take-away member of Meituan was killed by explosion" jumped on the hot search list of Weibo in just a few hours, and the Meituan was immediately shrouded in a cloud of "killing cooked food".

The cause of the incident was that a media reporter V wrote an article entitled "I was cut by a member of the Meituan Group", which revealed that in the process of collecting the delivery fee, the delivery fee of members was higher than that of non-members.

As soon as this article came out, it quickly detonated the whole network and the public opinion escalated. The official of the US Mission had to respond: the high delivery fee has nothing to do with the members, but the positioning cache is biased.

Obviously, netizens did not buy the official response of the US Mission, and they accused the US Mission of "killing cooked food" and eating too ugly. Meituan engaged in industry monopoly in disguise.

Even funnier, a few days ago, Wang Xing, founder and CEO of Meituan, made a clear statement at the anti-monopoly consultation meeting of China Market Supervision Administration: We should cooperate with the regulatory authorities to do a good job in Internet supervision.

Unexpectedly, just a few days before and after, the US Mission broke out a "killing incident" that spread to the whole network.

The day after the killings broke out, Wang Huiwen, vice president of Meituan, Wang Xing's good brother and comrade-in-arms, announced his retirement.

The soul of the US Mission who started his business with Wang Xing in college, his departure is definitely a huge loss for Wang Xing.

In the face of this incident, everyone was waiting for Wang Xing's answer, but this crazy man unexpectedly chose silence.

Wang Xing can be said to be the legend of Internet entrepreneurship. As far as cross-border robbery is concerned, he is a real savage and has no sense of borders.

His greed made meituan successful, but it may also ruin it. The internet is surging, where will he lead the US delegation after lovelorn?

Let's look at Wang Xing first. Who is he?

Wang Xing was gifted since childhood, and Tsinghua walked.

In Tsinghua, Wang Xing and his roommate Wang Huiwen developed a deep friendship, because they are both scum.

Wang Huiwen was tired of being a good boy, wanted to change a lifestyle, and began to play games all night to show his revenge. Wang Xing, on the other hand, plays around. He doesn't attend class every day, and he is bent on starting a business.

Later, influenced by Wang Xing, Wang Huiwen became interested in entrepreneurship, and they often stayed up late to study entrepreneurship.

The difference is that Wang Xing likes to study directional issues, while Wang Huiwen likes to study specific operational issues.

Their enthusiasm for entrepreneurship, coupled with their different concerns in the field of entrepreneurship, contributed to the rapid expansion of Meituan, and also achieved the reputation of Meituan as the "best partner".

After four years in college, Wang Xing has never found his own entrepreneurial direction. After graduating from college, Wang Xing went to the United States to study for a doctorate. Because of his poor grades, he can only go to a Delaware University which ranks 60th in the United States.

While studying in the United States, Wang Xing was not interested in learning and was still thinking about starting a business. At this time, he found that a social networking site called Friendster was very popular in the United States, and immediately decided: stop reading blogs and go back to China to start a business.

He also invited five friends, but only college roommate and high school classmate Lai agreed to start a business with him.

Wang Huiwen first came to make peace with Wang Xing. He gave up the opportunity of graduate school and came to Beijing to start a business with Wang Xing with only 2,000 yuan.

In March, 2004, Wang Xing rented a three-bedroom apartment in Beijing Haifeng Garden Community, thus starting his own business.

Two months later, high school classmate Lai gave up his job as a well-paid programmer and came to Beijing with his luggage.

At that time, Wang Xing's entrepreneurial project had no clue, but he just followed the learning and programming, and Lai's participation undoubtedly improved the technical level of the entire entrepreneurial team.

Wang Xing, who has a clear division of labor and is good at thinking, is responsible for studying the market; Lai Wenqiang is responsible for the front-end code; Wang Huiwen is in charge of the back-end code.

The new division of labor gave Wang Xing enough time to think about strategic issues, which was also the key factor for their later success.

The code words of three people day and night every day. Four months later, the first product "Duoduoyou" was released.

The ideal is full and the reality is skinny.

This website has been neglected since the day it was launched, and it finally failed after two months of persistence.

After Duoduoyou failed, Wang Xing led his brothers to do more than a dozen projects, but they all died for various reasons.

In the second half of 2005, Wang Xing stopped blindly doing projects, but calmed down and thought deeply.

He believes that socialization is the right direction, but the problem is that the target population is not subdivided.

Wang Xing decided to establish a social networking site for college students, so the intranet came into being.

This time, Wang Xing summed up the failure of his last venture. He focused his energy and financial resources on campus promotion:

Spend money to sponsor Tsinghua University Electronic Department Student Festival, and lobby students from Tsinghua, Peking University and National People's Congress to register campus network. Wang Xing feels that students from these top universities have the greatest influence.

Wang Xing is right. After the first batch of students registered to use the intranet, the intranet began to spread quietly in these three schools.

Later, while the iron was hot, Wang Xing rented a bus to send students to the railway station for free. The only condition was that he must register for the campus network.

Meanwhile, Wang Xing and Wang Huiwen personally went to the campus to put up posters everywhere.

Through unremitting efforts, Wang Xing finally dug up a gold mine this time, and the intranet has been widely favored by college students, attracting 1 10,000 users less than a year after listing.

With the sharp increase of users, the campus network urgently needs funds to upgrade servers and broadband.

Because of the lack of financing experience and Wang Xing's indifference and arrogance, Red Yarn Capital originally wanted to invest in the campus network. Later, because of Zhou's words, Red Yarn Capital invested in Wang Xing's competitors, and finally the financing fell through.

If you can't get the funds, you can't upgrade and maintain the website. Wang Xing doesn't want to watch the children he raised die like this.

Finally, under the pressure of Wang Xing, the campus network was sold to Thousand Oaks Group for $2 million. Later, the campus network was renamed Renren.com and listed in the United States with a market value of 7 billion, making it the fourth largest Internet company in China after BAT.

Seeing that the campus network was developed into golden phoenix by others, Wang Xing didn't look at the ocean and sighed, but continued his own entrepreneurial road.

After his success, Wang Xing summed up his entrepreneurial experience and said: In fact, this is a very important stage of his growth. If he doesn't sell, he will expand indefinitely. Failure taught him thinking and restraint.

After the campus network was sold, Wang Xing cooked another meal, and was forced to shut down for policy reasons.

At an annual dinner party at the end of 2009, Wang Xing cried, and so did the team members. That year, the rice was forced to close.

After Fanfan went out of business, Wang Xing founded Hainei again, but Kaixin.com beat Wang Xing out of the water with a game of stealing vegetables.

At this point, Wang Xing once again fell into deep thinking. After analyzing various industries of the Internet, he finally put forward the famous "Wang Xing's theory of four verticals and three horizontals".

After thinking deeply about this theory of "four verticals and three horizontals", Wang Xing decided to imitate Groupon, a popular group buying website in the United States, and do group buying in China, so the famous "Meituan.com" was born.

20 10 March 4th, Meituan. The official launch of com has opened a brand-new era of national consumption.

Wang Xing's entrepreneurship can be described as "nine defeats and one win".

In Wang Xing's view, starting a business is a narrow escape. Entrepreneurship is doing what you believe and love. Even if you fail, you will feel that it is worthwhile to pay for this process.

Shen Nanpeng, founder of Sequoia Capital, said: Wang Xing is an entrepreneur who is particularly good at thinking. He has a clear understanding of the barbaric growth of the Internet pattern in China.

Shen Nanpeng's words really hit the nail on the head. Looking at Wang Xing's entrepreneurial process, at every critical moment, he is in a state of confusion, and his strong and clear speculative power is behind him.

Wang Xing, a successful entrepreneur, like a whale released into the sea, began his unbridled territorial expansion.

There is a saying: capital is greedy, and capitalists who master capital are greedy for a long time.

It is no exaggeration to describe Wang Xing with this sentence.

When Wang Xing led the team to win the "Thousand Regiments War", the US Mission accumulated abundant funds, which also provided a strong foundation for Wang Xing's ambition.

Since then, Wang Xing has been involved in areas ranging from catering, take-away, movies and tourism to automobiles, finance, tourism, economy and new retail.

Strong ambition has always prompted Wang Xing to expand across borders.

2065438+July 2006, Wang Xing put forward the theory that "the second half of the Internet is borderless expansion".

Wang Xing is not only the leader of the take-away industry, but also the next giant of Internet BAT.

Wang Xing's first expansion, Cat's Eye Movie, can not only choose seats online, but also watch movie reviews. In just one year, the transaction volume of buying cat's eyes reached 60 million, and one of every 10 movie tickets came from the US Mission.

Wang Xing, who tasted the sweetness of expansion for the first time, extended the tentacles of the US Mission to the hotel industry. Meituan's hotels are different from the general online hotel industry, mainly in the form of group purchase advance payment, which completely subverts the pay-as-you-go mode of OTA such as Qunar, Ctrip and E Long.

In 20 17, Wang Xing waved a sickle to Cheng Wei, president of Didi Taxi, and Meituan launched Meituan Taxi APP in Nanjing and Shanghai, officially entering the taxi field.

At that time, Cheng Wei asked Wang Xing: Why did you take a taxi?

Wang Xing just said airily, I want to try.

Yes, Wang Xing just wants to try, but the scope of his attempt covers almost every corner of the Internet.

In the field of travel, the US Mission also has big moves. In 20 18, Meituan won mobike at a cost of $2.7 billion.

On 20 18, 1 1, the meituan and the public comment merged, and all the former executives quit. The scene at that time can be described as "tragic".

Really, some people are happy and others are worried. The combination of the US Mission and the public comment may be the most beautiful borderless interpretation made by Wang Xing. The successful merger led to the listing of Meituan in Hong Kong.

Wang Xing, who has suffered from capital loss, knows the importance of capital and how high the rate of return of capital is, so the capital market is also a piece of fat that Wang Xing has always wanted to eat.

As early as 20 15, Wang Xing had the ambition to build a "financial enterprise with hundreds of billions of assets".

In May 2020, Meituan finally launched its own credit payment product, Meituan Monthly Payment, and began a war of words with Alipay.

20 19 Wang Xing also personally invested in Li Xiang's good brother Li. In July 2020, Li went public in the United States, and Wang Xing made a profit of 5.8 billion.

Wang Xing's borderless expansion can be described as "all comers are welcome", and both big fish and small fish eat it.

In addition to investing heavily in the Internet industry, Wang Xing has successively invested in more than ten online celebrity products such as Xicha, which is known as the "online celebrity harvester".

In 2020, Wang Xing also gave priority to the US delegation, community group purchase, and even a few cents of green vegetable business, and Wang Xing never let go.

The preferred listing of Meituan indicates that Wang Xing has begun to March into the new retail field. Under his leadership, the whole network set off a wave of community group buying, and many Internet giants such as Ali and JD.COM also lowered their posture to sell vegetables.

Because of Wang Xing's rapid expansion, he himself was labeled as "People without Borders" on the Internet.

Wang Xing himself is a particularly ambitious person, so he especially likes cross-border competitions. As long as the time is ripe, he will shoot anyone, which is both the essence of business and Wang Xing's character.

Because of the borderless expansion, Wang Xing has also achieved the reputation of "slash youth" on the Internet.

Although Wang Xing's expansion has brought abundant funds and strength to Meituan, it has also attracted strong dissatisfaction from Internet giants because of unrestricted cross-border competition.

At the same time, in order to realize his dream of expanding territory, Wang Xing always says a few words to his competitors from time to time.

At first, Wang Xing gave everyone the impression of being very low-key, but when you open the dinner, you will find that there is a special lover behind this low-key man.

Speaking of people, Wang Xing is on a par with others in the Internet field in China.

Because Ali sold the shares of Meituan and supported Hungry, Wang Xing was very dissatisfied with the father of the former financial boss, so he once challenged Ali in public without a bottom line.

Wang Xing said: "If they have a little more bottom line in all aspects, I will respect them more." At the same time, he also accused Ma Yun of being dishonest.

In order to get a share in the field of travel, Wang Xing also accused Didi of playing with capital, while Meituan insisted on "taking users as the center". He used to be a good brother, but now he has betrayed his enemy.

With the successful listing of Meituan in Hong Kong, Wang Xing's killing power is getting worse and worse. As long as there is any threat to his expanding territory, he will worry about whether rice has become his killing ground.

In July of this year, Wang Xing wrote a speech about the national football team at the dinner table: the 12-minute running of professional football players in China is not as good as that of ordinary boys in Tsinghua University.

This remark immediately aroused dissatisfaction in the football field, and Huang Jianxiang issued a document to refute Wang Xing's ignorance of football.

On August 3rd, Wang Xing released another news about Intel: Real high-tech products are not afraid that a country will not open its market to you, but that a country is afraid that you will not sell it. A typical example is Intel's chips.

Since investing in Li, BMW has also been shot while lying down.

Wang Xing compared the software codes of BMW X5 and Tesla at dinner, mocking the gap between BMW X5 and Tesla as desperate.

With the launch of Meituan Payment, in the face of external doubts about Meituan Payment, Wang Xing directly called Alipay: Why doesn't Taobao support WeChat Payment? The number of active users of WeChat payment is more than that of Alipay, and the handling fee is also lower than that of Alipay.

Regarding the criticism of Wang Xingyi from the outside world, Wang Xing commented as follows: Telling the truth requires a price, and telling lies also requires a price. But silence is the most expensive, especially for everyone.

This sounds particularly tall, but you will find that every time Wang Xingyi tells the truth, it is a critical period for the US Mission to carry out strategic integration.

When Didi, Wang Xing wants to enter the taxi industry; When I was in Ali, Ali supported me to be hungry; At BMW, Li, who was invested by Wang Xing, just went public; Alipay and Wang Xing started the Meituan payment. ...

It seems that Wang Xingyi is selective and purposeful, not because of his personality.

Maybe Wang Xing is not a perfect person, and many thorns on his body will make you feel uncomfortable. However, with the rapid growth of Meituan, you have to admit that Wang Xing is a good serial entrepreneur in the Internet field in China.

. End.

Wen | Chen Three Wastes

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