Jingyanggang hotel

In the chapter of "Water Margin", the restaurant that drinks before going up the mountain is called Jingyanggang Hotel, and the wine flag of the hotel says "Three bowls don't pass the post".

"Three bowls without postal service" is a classic advertisement. Although this word has a history of hundreds of years, it has a strong vitality, and people sometimes mention it when drinking. Advertising words that can be circulated for hundreds of years can be said to be unparalleled.

According to the rules, customers are God, and all who come to the hotel to drink are God. Hotels should obey God and provide thoughtful service. The owner of Jingyanggang Hotel, on the other hand, has to fight with God and write the advertisement of the hotel as "three bowls are not enough" and the name of the wine is "pour out". It means you can't drink three bowls of my wine, or you will pour it out when you go out. It is difficult to show it to customers in a provocative way. Think about it, all the alcoholics, Brewmaster, drunkards, alcoholics and all the heroes in the world. After listening to this sentence, whoever is not indignant and who can swallow this evil spirit will gather in Jingyanggang to drink! Drink it! Yi Song drank eighteen bowls in one breath.

"Three bowls are not on duty" gives people the feeling that the goods are hard and the quality of "going out" is good, and it is very harmonious and powerful from the perspective of melody, which can stimulate customers' desire to drink.