Traditional Culture Encyclopedia - Hotel franchise - Which brand of long-term rental apartments is better?
Which brand of long-term rental apartments is better?
Currently, my country's long-term rental apartments are in the process of expanding their scale, and long-term rental apartments themselves are a service industry. Therefore, for long-term rental apartments in the early stages of development, it is still difficult to use services to transform the industry. It's a long way to go. There are currently many brands in the long-term rental apartment sector. As competition intensifies in the later period, some will be eliminated, some retained, and some strengthened until the market structure gradually stabilizes.
Currently, long-term rental apartments mainly exist in two states: centralized and decentralized. Generally speaking, representative brands in the field are relatively optimistic. For example, Lehu, Woqu, and you+ in centralized long-term rental apartments, Danke, Shuidi, etc. in decentralized long-term rental apartments, and some long-term rental apartment brands have also become the focus of everyone's attention due to their own halo. , such as Boyu under Vanke, Comma under Home Inn and Guanyu under Longfor.
Lehu Urban Youth Community implements a dual-mode combination of self-ownership and hosting and franchising, focusing on hosting and franchising to further brand, standardize and chain products, deeply explore the community economy, and become a light company in the industry. A model of asset operation model. Woqu Light Community pioneered the franchise model of direct management and hosting in the apartment industry. For the later profits, Woqu only charges management fees in proportion, and most of the profits belong to investors. YOU+ International Youth Community is a long-term rental apartment chain brand that aims to provide young people and entrepreneurs with community services integrating housing, work, entertainment, and leisure. Currently YOU+ has 16 communities in multiple cities across the country, with an occupancy rate of 98 %.
Danke Apartment is a high-end white-collar apartment brand, mainly relying on the "Internet + real estate + finance" development model. It protects the owner's income by only charging 10% of the rent as service fee, and the rest of the income belongs to the owner. Shuidi Apartment mainly uses specific housing resources as a carrier to provide tenants with rental and supporting services, and is committed to providing cost-effective rental solutions for young people.
In addition, Comma Apartment can provide tenants with professional daily management based on its own hotel management experience; Port Apartment is an important strategy for Vanke Group to transform from a traditional real estate company to an urban supporting service operator. The business is currently launched in more than ten cities across the country, and the expansion of the brand is in progress.
In the current increasingly fierce competition in the field of long-term rental apartments, various brands are showing their talents, either relying on financing, issuing asset securities products, or relying on the strong strength of their own parent companies. Whoever wins in the end deserves it. Known as a good brand.
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