I heard that Xinyi Hotel in Chongqing University Town is a chain hotel. What are its advantages? What's the difference with the surrounding hotels?

General hotel chains are characterized by uniform price, uniform decoration and uniform service. But unlike Xinyi Hotel, Xinyi Hotel has the unified service of general chain hotels, which is different from them. Although it is a chain, it is a hotel with artistic theme as its core style, and the styles of branches in different regions are different, which may be a trend of chain hotels in the future. . .