Present Situation of Hotel Perfume in China

At present, only some five-star hotels and some four-star hotels are in the forefront in China, and their perfuming scope also stays in the hotel lobby, while rooms and other places are still dominated by scented lights. After all, compared with other perfuming methods, the perfuming method using fragrance delivery system and plant essential oil is more upscale, healthier and safer, but it is also more expensive!

International brand hotels imitate each other in hotel design, hotel standards, hotel supplies, hotel services and marketing methods, and even the phenomenon that hotel brand content and hotel cultural value gradually converge. Similarly, hotels should also have their own unique personality, which is not only an important part of the hotel brand development strategy, but also the core requirement for the continuous shaping and development of hotel culture. While promoting hotel smell marketing, foreign hotel management groups regard hotel smell as an important symbol of their own company and other brands in the same industry. Then, the difference of hotel fragrance type is introduced into the image recognition system of hotel brand, so that a comfortable fragrance type can be selected according to the positioning of the hotel's own brand, which can improve the comfort and satisfaction of guests, and effectively improve the hotel space environment and promote the physical and mental health of guests staying in the hotel through the volatilization of essential oil. So that hotel guests subconsciously remember this fragrance, and they are used to smelling it and thinking about its hotel experience. Of course, the choice of fragrance is to interpret your own hotel brand style, image and culture, and play the role of finishing touch.