What is hotel sales?

Hotel sales is hotel marketing. That is, through various channels, try to collect information about banquets, meetings, receptions or business activities. Then communicate and negotiate with the organizer to inform the other party of the advantages and conditions of their hotel, and finally let the other party come to the hotel for holding or spending.

1. Hotel marketing is a series of business and sales activities to meet the reasonable requirements of customers and make hotels profitable. The core of marketing is to meet the reasonable requirements of customers, and the ultimate goal is to make the hotel profitable. Hotel marketing is a kind of marketing and an important part of hotel business activities. It begins before the hotel provides products and services, mainly studies the needs of guests and the methods to promote the growth of hotel customers, and is committed to developing the potential of the hotel market and improving the hotel's income. Marketing involves products to meet the needs of guests, which runs through all business activities from hotel circulation to guests, and finally enables the hotel to achieve the predetermined business objectives.

2. The social basis of marketing is to meet human consumption demand. Hotels should effectively manage the customers who generate demand, and analyze their characteristics, types, quantities and changing trends. Choose the tourism market that the hotel should vigorously develop to carry out marketing activities. There can be different types of markets and different levels of marketing around the market. The market can be divided into existing market and potential market. Hotels used to squeeze into the existing market for marketing.

3. The fierce competition in the market has intensified, and the benefits of hotels have not increased much, but the needs of customers have not been tapped and cultivated, thus losing the opportunity to enhance market competition. The existing new marketing concept should combine the utilization of the existing market with the cultivation of the potential market. While stabilizing and expanding the existing market, we should actively cultivate the demand of potential markets and seek new economic growth points for hotel development, so as to occupy the market beyond competitive strength and realize the common development of new and old markets.