Why Marriott Hotel Group should use points rules and guest rights?

Marriott Hotel Group wants to use points rules and guest rights because of improving customer satisfaction, increasing brand loyalty, promoting sales and revenue growth, and improving operational efficiency.

1. Improve customer satisfaction: Marriott Hotel Group can encourage and attract more customers to stay by offering points and guest rights and interests, thus improving customer satisfaction and loyalty.

2. increase brand loyalty: points rules and guest rights and interests give customers more reasons to choose Marriott hotels, thus enhancing brand loyalty. This will also help Marriott Hotel Group maintain its leading position in the highly competitive hotel market.

3. Promote sales and revenue growth: points and guest rights can encourage customers to spend among different brands and hotels of Marriott Hotel Group, thus promoting sales and revenue growth.

4. Improve operational efficiency: Marriott Hotel Group can collect information on customers' preferences and needs through the points system and guest rights, so as to better understand customers' needs and make corresponding improvements in services and facilities, thus improving operational efficiency.