How did Hanting Express Hotel expand rapidly?

In early 2005, Hanting was formally established in China. In August of the same year, 1 store opened, and at the end of 2006, the 34th Hanting hotel chain opened. In July 2007, Hanting set a new record for the first round of financing in China's service industry with 85 million US dollars of equity financing. At the end of 2007, the 74th Hanting hotel chain opened. At the beginning of 2008, Hanting has signed 65,438+080 stores nationwide, completed the layout of major cities in China, formed a dense hotel network focusing on the Yangtze River Delta, Bohai Bay, Pearl River Delta and developed cities in the central and western regions, and became one of the fastest-growing hotel chain brands in China. In April 2008, Hanting has opened more than 65,438+000 hotels, and its occupancy rate and business performance are in the leading position in the industry.

In February 2008, Hanting Hotel Group was formally established, which is the first multi-brand economic hotel chain group in China. Hanting is committed to realizing the ideal of "China service", that is, to build a world-class service brand in China. Hanting's vision is to "become a leading brand group in the world accommodation industry". To this end, we will continue to pursue refined management and implement standardized systems and processes. Promote collectivization development more comprehensively and quickly. At present, Hanting Hotel Group owns three brands: Hanting Express, Hanting All Seasons Hotel and Hanting Haiyou Inn. We will adhere to the advantages of fashion, modernity, convenience, comfort and high cost performance, and build a model of economical hotels in China.