Is the hotel marketing department a first-line department or a second-line department?

The hotel marketing department belongs to the first-line unit for the following reasons:

First, most of the staff in the marketing department are engaged in investigation or business in the market.

Second, the core work of marketing is to work around the market.

For example, 1, market research. 2. Public relations. 3. Marketing planning. 4. promotion. 5. customer service. 6. Contact customers and sign sales contracts. 7. Disseminate hotel service information to the public (news release, advertisement, soliciting customers' opinions, etc.). 8. Pay a return visit to major customers.

Third, a large amount of information collected comes from the front line and must stand the test and demonstration of the market (it can be called the "pulse" to reach the forefront of the market).

Fourth, marketing decisions need more authentic, accurate and timely evidence from the front line.

The acquisition of these evidences is the credit of front-line marketers.

Answer briefly for your reference.