What links do you need to go through in the customer relationship maintenance stage?

The links to maintain customer relationship are: 1. Record key customer information in time; 2. Analyze the preferences of key customers; 3. Seize every opportunity to communicate with key customers; 4. Keep in touch with important customers.

First, ordinary customer maintenance

1. Holiday greetings.

2. Communication of promotional activities and self-activities of stores.

3. Select birthday customers for SMS greetings.

4. Call back and customer feedback.

Second, the maintenance of key customers.

1. Same as the above-mentioned ordinary customer maintenance scheme.

2. Give them presents for their birthdays.

3. Provide gifts for such customers on special festivals (Dragon Boat Festival, Mid-Autumn Festival and Lantern Festival).

Big customers can get a beautiful gift during the Spring Festival.

Third, give gifts.

1. Hotel spa experience coupon.

2. Hotel products and special products of branches in other regions are presented in the form of gift packages.

3. Give away local specialties (note: except local customers).

4. Give food and beverage vouchers and housing experience vouchers. Customer relationship maintenance, hotel brand customer experience is the key.

Maintaining customer relationships can reduce customer development costs. There are many ways to maintain customer relationship, but customer experience is the key. Customers form their own brand perception through three stages: sales process, service process and product use process. So from this perspective, the hotel brand is the synthesis of experience. Customers can confirm or correct their cognition of this brand through personal experience, and express their feelings about this brand through attitudes and behaviors such as recommendation or repeated purchase or loss or complaint. Therefore, how to create effective brand customer experience is the key to maintain customer relationship, and the key in this period is to establish brand customer experience and brand customer experience.