Explanation of hotel marketing terms

Marketing, called marketing in English, is also called marketing, marketing or marketing. Market belongs to the category of commodity economy, and it is a form of economic contact with commodity exchange as its content. For enterprises, the market is the starting point and destination of marketing activities.

Marketing is not only a function, but also an activity, process and system that an organization creates, communicates, disseminates and delivers customer value for the benefit of itself and stakeholders, and brings economic value to customers, customers, partners and the whole society. Mainly refers to the process of marketing personnel to carry out business activities and sales behavior for the market.

Four strategies of marketing planning:

1, set up the flag.

The so-called good flag is to establish a good marketing purpose. Customers should be made to feel that enterprises are not only for profit, but really want to meet the needs that consumers have not fully met and improve their quality of life.

2. Conduct careful reconnaissance.

The marketing planning research of new products includes:

The distribution, consumption level, consumption consciousness and consumption of consumers are well compiled.

Competitor's products, prices, marketing channels, publicity strategies, etc.