Diwei Li Min: Enjoy every challenge

From retired soldiers to entrepreneurs, from the first door-to-door wholesaler in Taizhou to the largest local exhibition service provider, from an auto supplies supermarket with an area of ??more than 2,000 square meters to an exhibition hall with an area of ??40,000 square meters, from 0 to On the road to 1, Li Min continued to challenge himself, "experience pain as happiness", and completed one wonderful journey after another.

"I am not a person who likes ease. I am suitable for challenges and tossing."

Switching to entrepreneurship: looking for value

As a well-known automobile exhibition in the industry As a service provider, Diwei has accumulated a large number of domestic and foreign manufacturer customer resources and created many industry miracles. However, as the founder, Li Min seems to be much more low-key.

Before starting his own business, Li Min was a soldier stationed in Hong Kong. As one of the first batch of military personnel stationed in Hong Kong, Li Min's qualities can be imagined, so the position he was assigned when he changed jobs was also excellent. The long-term iron-blooded life made Li Min feel that the comfortable life after changing jobs was extremely boring and boring, and life should not be like this.

Later, he resigned and started to strike out on his own. At first, Li Min started driving with the coach and discovered the new world of cars. In China in 2000, the number of cars was far less than it is now, but the general trend of the number of cars was foreseeable, and the car market became a big undivided cake.

With the development of the market, two years later, the automobile manufacturing industry rose at an alarming rate. Li Min seized the opportunity, devoted himself to it, and started wholesale of auto parts. Although opportunities come to those who are prepared, not all preparations pay off. After operating for a year or two, Li Min discovered that if you want to continue operating in this industry, you must not only rely on hard work, but experience is also very important. After closing the store, Li Min returned to his hometown of Taizhou to dispose of the remaining goods. It happened that when handling the accumulated goods, Li Min discovered that many customers said that the price of his goods was low. It turns out that most goods from Hangzhou and Taizhou come from Guangzhou, and there is a huge price difference in between.

Discovering new business opportunities, Li Min decided to strike out again and started distribution. Information at that time was not as smooth as it is now, and purchasing and selling goods basically relied on telephone contact. Li Min made almost all customer calls every time, whether it was purchasing or selling goods. For customers in need, Li Min will deliver the goods to their doorsteps according to the previously discussed quantity. It must be said that Li Min's door-to-door delivery service has attracted a large number of customers.

Because the price is cheaper than large wholesalers, the service is in place. Li Min's team has developed rapidly in just a few months. The number of delivery vehicles has increased to three, and the business covers more than half of Zhejiang. Subsequently, Li Min naturally opened an auto supplies supermarket with an area of ??more than 2,000 square meters, self-service selection, and opened a new model.

After struggling all the way, Li Min found her own career and continued to work hard for it. There is no overnight success in the world. It's just that some people dare to take risks and supplement it with persistence. Li Min found the value of his career.

Taizhou to Hangzhou: Moving forward bravely

Li Min’s delivery business has become popular, and the new business model has allowed him to quickly establish a foothold in the industry. In five or six years, Diwei has far surpassed its peers. Getting involved in the exhibition industry came from an accidental opportunity.

As wholesalers, many people attend automotive supplies exhibitions every year, whether for purchasing or visiting, several times a year. On the plane going to Beijing to participate in the exhibition, Li Min discovered that almost all the planes were from Taizhou. As a production base for automotive supplies, Taizhou plays an important role in the country. From this point of view, why not hold an exhibition in Taizhou.

In fact, Li Min has no experience in organizing exhibitions, but fortunately he has been doing wholesale for five or six years and has accumulated a lot of manufacturer resources. Coupled with his previous reputation in the industry, so the first automobile Fifty manufacturers participated in the supplies exhibition. From the early planning and publicity to the on-site arrangements for the event, Li Min did not dare to neglect in the slightest. In order to achieve good publicity effects, Li Min constantly communicates with the designers of the promotional pages and participates in the design together. It is common to work with them for five or six hours.

But Li Min enjoys this situation very much. Tens of thousands of people attend an event, and exhibitors can get unimaginable turnover, and this achievement was planned and organized by himself. Such satisfaction is unimaginable.

From the first exhibition, wonderful things started to happen.

Exhibitors see the value of the exhibition and often start booking places for the next exhibition right after the exhibition. Some people start queuing up in the early morning in order to choose a satisfactory booth. The exhibition has been changed from once a year to twice a year. During each exhibition period, the surrounding hotels and restaurants are crowded with people. It must be said that Diwei's exhibitions have played a role in promoting the surrounding economy.

The scale of exhibitions is getting bigger and bigger, and the venues are getting bigger and bigger. In Taizhou, Diwei Exhibition is worthy of being called the industry leader. At this time, Li Min made the decision to expand the exhibition to Hangzhou.

Many people don’t understand and think that Diwei has already become the boss in Taizhou. Wouldn’t it be great to live his own small life like this? Why take big risks. In fact, before arriving in Hangzhou, Li Min had already established branches in Guangzhou and Shanghai. He has always had his own considerations, "The most painful thing is when you have reached the top and can't break through no matter what you do."

Don't be content with the status quo, life is always making breakthroughs.

After the G20, summit venues have become the first choice for hosting exhibitions. Since last year, Li Min has started talking to relevant departments and making reservations for venues. Finally, in March of this year, they signed the contract. Li Min has always wanted to make her career international, but things are not as simple as they appear. Many exhibitors do not have the concept of synchronized internationalization. In order to attract customers from Taizhou, Li Min once suffered from insomnia. After signing up for such a large venue, what kind of loss would it be if the exhibitors did not come. Customers have their own habits and are unwilling to change after staying in one place for a long time, even though Taizhou is only two hours away from Hangzhou.

To this end, Li Min and his team found ways to communicate with customers and provide corresponding discounts. As of now, the booking rate of the venue has reached 90%, and we are waiting for the exhibition in November.

As Li Min himself said, he is not a peaceful person. Decoration, supplies, and modifications, Li Min's business territory is expanding step by step. The automobile aftermarket is huge. In Li Min's plan, he wants to cover the whole market.

"Experience and enjoy pain as happiness, and you will succeed." On the road to entrepreneurship, there are many opportunities and ideas. Only by truly practicing them can you generate value. However, what is even more valuable is that you can always Go beyond the inherent achievements, dare to challenge, and keep making breakthroughs.