Traditional Culture Encyclopedia - Hotel franchise - Can you think of how many car companies have gone bankrupt because of the pain of their own brands?
Can you think of how many car companies have gone bankrupt because of the pain of their own brands?
Aandahl automobile company
199 1 When Chery Automobile was still in the planning stage, Anhui Anqing Overhaul Factory had a whim on New Year's Eve, modeled on Beijing Jeep, and built a mini-car by hand, and boarded the turntable of the first Spring Festival light show in Anqing City, officially opening the "Anqing people's dream of building a car".
From 65438 to 0994, Anqing Overhaul Factory began to collect automobile brand names in newspapers with prizes. The most popular name is "Anda", which means "Arrive safely and Anqing will prosper". However, due to the national industrial and commercial regulations at that time, the registered commodity name could not conflict with the administrative region code at or above the county level, and there was an Anda city in the northeast, so the name "Anda" could not be registered, and finally it was successfully registered as the automobile trademark of "Aandahl" in 1995. At the same time, there are four kinds of automobile products in the national automobile product catalogue.
By 1996, Aandahl Automobile Factory reached its peak, with an annual sales volume of 1 136 units and a total output value of more than 80 million yuan, making it a big profit and tax earner in Anqing. Moreover, in just three years, the output value of this automobile enterprise has increased by nearly 100 times. Although the scale of its automobile enterprises is not very large from now on, it is still a miracle. Later, because Aandahl Automobile Factory was only qualified to produce passenger cars at that time, when the catalogue of 1997 was refined, Aandahl Automobile would not be able to legally produce cars. Coupled with the break of the capital chain in June 2003, Aandahl suffered from Waterloo, which eventually led to bankruptcy and became the memory of a generation.
Huali automobile
Speaking of Huali Automobile, friends who know a little about the automobile industry may know that in 20 18, it exposed a heavy news that it transferred its wholly-owned subsidiary Tianjin FAW Huali Automobile Co., Ltd. 1 00% at a price not less than1yuan. Looking back at the history of Huali Automobile, it is hard to imagine that the old car companies with a history of more than 50 years can reduce their prices to such a low price.
Things have to start from the beginning. 1965, Tianjin automobile factory, the predecessor of huali automobile, was established. 1983, it was officially determined by the state as the first batch of mini-car production bases. At that time, due to the lack of domestic vehicle manufacturing technology, Tianjin Automobile set up an investigation team to conduct market research in Japan. In the end, the delegation set Dafa Automobile, which is good at producing small cars, as the cooperation goal, and successfully introduced Dafa Hijet? 850 micro plane and Dafa Xiali sedan. 1984, Tianjin Automobile officially signed a technology transfer agreement with Dafa Automobile, and at the same time gave Chinese names to the two models. Haijie changed its name to Huali, and Xiali was called Li Xia, which together means Huaxia Deli Shop.
In the late 1990s, China's automobile policy began to focus on supporting automobile production, and Huali Microfilm was gradually replaced by Li Xia Automobile. Huali Microfilm was officially discontinued on 200 1. In 2007, all models of Huali Automobile stopped production, and the following year it was acquired by Tianjin FAW for 300,000 yuan, becoming the only production place of mini passenger cars under FAW Group. However, due to the overall sluggish performance of FAW, Huali Automobile, which has been transformed into a production base, is still at a loss. Forced to enter the list of the Ministry of Industry and Information Technology, Tianjin FAW finally had to sell Huali at a low price of 1 yuan.
Youth Lianhua automobile
This is a legendary brand, founded in 200 1 and 1, with a registered capital of 1 100 million yuan. It was once famous as a "water-hydrogen engine". In order to enter the field of passenger car manufacturing, we cooperated with British Lotus Automobile to build our own young Lotus brand, claiming to be a technical platform from Proton. British Lotus provides technical cooperation such as chassis adjustment, and even some stores directly hang Lotus logo, so that Lotus was forced to change its name to Lotus in China after entering.
In 2008, when China's automobile industry gradually entered a prosperous period, young Lotus cars wearing British Lotus coats entered the automobile market and launched the first Lotus L3 model. However, due to the poor product quality, the first batch of car owners had a lot of product problems in less than three months, which laid a deep foundation for the future decline of young lotus. By 20 12, the cooperation agreement between Youth Auto and Proton expired, Proton withdrew its R&D technicians, and the young Lotus without new products tried to maintain its popularity. However, Yinglian has repeatedly publicly stated its relationship with Youlian, and survival is one of the many objects that the company serves, which makes Youlian's reputation plummet. In addition, Pang Qingnian, a young car legal person, failed to acquire Saab, which completely made the dealers lose confidence. In the end, it was time to come, and Young Lotus entered the stage of bankruptcy liquidation.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.
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