History of Haagen-Dazs

As an American ice cream brand, Haagen-Dazs was successfully developed by Ruben Matts in 192 1 and listed in Bronx, new york in 196 1. It has also established a chain of ice cream shops to sell its brand ice cream all over the world, and has opened more than 700 branches in 54 countries or regions. In addition, in terms of market share, the United States is 6. 1%, Britain is 3.5%, France is 1%, Japan is 4.6%, Singapore is 4%, China is 5%, and South Korea is less than 1%. Products produced by Haagen-Dazs include ice cream, ice cream, sherbet and frozen cheese. Brand Story Haagen-Dazs Ice Cream 192 1 was born in a family in the Bronx, new york. In 1950s, due to the development of freezing technology and technology, many ice cream manufacturers added more air, stabilizers and preservatives to their products, so as to prolong the shelf life of products and reduce operating costs. As a result, the quality of ice cream is not as good as before. At that time, Ruben Martes made a great wish to produce pure natural, high-quality and delicious ice cream products, so that the whole world can enjoy the real delicious high-quality ice cream. The course of Haagen-Dazs is 192 1 year. Ruben Martes, the founder of the brand, developed delicious ice cream, which was very popular.

196 1 year, Ruben Martes officially named this ice cream "Haagen-Dazs", which was officially listed in the United States.

1976, the first Haagen-Dazs dessert house opened in the United States.

From 65438 to 0983, Haagen-Dazs entered Singapore and Hong Kong.

From 65438 to 0984, Haagen-Dazs entered the Japanese market.

1986 introduced "ice cream crispy strips", which was rated as the product of the year by Dairy Food magazine.

1987, Haagen-Dazs made its debut in Europe.

1992, Haagen-Dazs entered Italy, Taiwan Province province of China and Iceland.

1996, Haagen-Dazs landed in Chinese mainland, and the first ice cream dessert house opened in Shanghai, which was all the rage.

From 65438 to 0997, Haagen-Dazs landed in the Philippines and Brazil.

1998, Haagen-Dazs made its grand debut in Beijing, and Shanghai Huaihai Road flagship store shined brilliantly.

1999, Haagen-Dazs landed in West Lake, Hangzhou, and the second branch in Beijing was in Guomao.

In 2000, with the opening of the first branch in Guangzhou, Haagen-Dazs officially entered the South China market.

200 1, Haagen-Dazs became the brand of American General Mills.

In 2004, Haagen-Dazs expanded to Ningbo, Suzhou, Nanjing and other places; Many new stores in Shanghai, Guangzhou and Beijing were unveiled; Haagen-Dazs has more than 40 specialty stores in China, and the sweetness spreads rapidly.

In 2005, Haagen-Dazs stores appeared in Chengdu, Qingdao and Changzhou, and have spread all over more than ten cities.

In 2006, the sweet smell of Haagen-Dazs spread rapidly, sweeping across more than ten cities across the country, giving people a brand-new fashion life experience.

In 2007, the grand creative global flagship store covering four floors settled in the Champs Elysé es in Paris. The Kunming store opened.

In 2008, in the romantic summer, Haagen-Dazs opened a new store in Dalian Century City Plaza, with more than 70 specialty stores all over the country, inviting you to experience and enjoy a perfect life.

Three flavors of ice cream, vanilla, chocolate and coffee, were produced, and the products were mainly provided to some high-end restaurants and shops. The product was officially named "Haagen-Dazs" on 196 1. It was created by Martes according to the Nordic language family. This is because he once tasted the best ice cream in Denmark when he was young, so he used this language family to name the product.

Haagen-Dazs ice cream has many different flavors. Because of its high density, less air mixed in production and high butter fat, it is also called "super brand".

Haagen-Dazs' name is very European, but it doesn't actually come from Europe. It just consists of two compound words. It doesn't even have any branches in northern Europe. Its founder is a European immigrant from Poland. The brand of Haagen-Dazs is now owned by General Mills. In the United States and Canada, these products belong to the Nestle brand. Haagen-Dazs has become the top ice cream brand in China through its unique marketing strategy. The taste of moon cake ice cream is deeply rooted in people's hearts-even becomes a symbol of life. What petty bourgeoisie doesn't know his name? The high-end consumer class is of course its loyal customers; Low-end consumers are also attracted by it, and once they have spare money, they will be extravagant. Haagen-Dazs has been recognized and welcomed by high-end consumers in the mature ice cream market, and its "luxury" marketing method has become a classic case in the industry.

Today, it is a very popular brand not only in America, but also all over the world. Wherever "Haagen-Dazs" is mentioned, people will think of extremely delicious and attractive ice cream, even in China. It seems more like a symbol of quality life and taste.

Haagen-Dazs advocates the lifestyle of "enjoy to the fullest, perfect" and encourages people to pursue high-quality life enjoyment. While providing ice cream, Haagen-Dazs pays great attention to creating an atmosphere, making tasting Haagen-Dazs ice cream an unforgettable experience. This is also the "Haagen-Dazs moment". Its famous advertising slogan is "If you love her, take her to Haagen-Dazs." Can be said to be a household name.

Haagen-Dazs is made of pure natural materials and does not contain any preservatives, artificial flavors, stabilizers and pigments. The choice of skim milk combines delicacy with health. The New York Times magazine once gave Haagen-Dazs the reputation of "Rolls Royce in ice cream".

Haagen-Dazs products are mainly produced in woodbridge, New Jersey, USA (197 1), Toulere, California (1985) and Alas Town, northern France (1992). The products in the Far East are supplied by American manufacturers, and the Japanese enterprises cooperating with Suntory and Gonaske specialize in the Japanese market.

Brand 1996 has developed rapidly since it entered the Chinese mainland market, and now it has spread all over more than ten cities in China. Founding story

In 1930s, ice cream became popular in the streets of new york, USA. Reuben, a young Polish immigrant? 6? 1 Martas has a good technique of making natural ice cream, and he also makes ice cream for sale in his own workshop. Because of his good production technology, and he never bullies the market and sells fake goods, he gradually became famous.

But a few years later, his sales failed. Because at that time, in order to compete, some ice cream manufacturers began to add stabilizers and preservatives to extend the shelf life of their products, and those products often won the favor of consumers by virtue of the appearance and taste caused by additives. Those production methods seem to have many processes, but in fact they reduce costs. All the workers in Martas workshop advised him to follow the market and add additives to ice cream. Without additives, it will be difficult to continue to participate in market competition, but if additives are added, it means that his ice cream is insulated from "nature" from now on. Do you want to add it or not? He racked his brains for it.

One day, Martas went shopping with some friends in the ice cream industry. It was very hot at that time, and some poor children bought ice cream at the door of the shop. At this time, another well-dressed rich couple passed by the door. The man suggested, "Buy two ice creams!" A look of approval just appeared on the woman's face, but after she looked at the poor children who were eating ice cream with relish, she immediately changed her mind, said "Forget it" and walked on. Many people who saw this scene were very upset. Martas's friend said angrily, "how can there be such a person?" If the poor are eating, should she stop eating? " ? Do you still want someone to produce an ice cream specially for you rich people? "When the speaker was careless and the listener was interested, Martas was immediately inspired: this market lacks an ice cream that symbolizes nobility and fashion!

Martas returned to the workshop and said to the workers: "On the existing basis, we will continue to strive to improve the accuracy and requirements of' nature', whether it is the main materials or auxiliary materials, whether it is raw materials or processing technology!"

"Boss, you can't do this, which means our cost will be higher!" Enthusiastic workers have publicly indicated that they will stop it. "Ice cream is a bargain that everyone can buy. It is not worth spending such a high cost! "

"yes. Therefore, what is lacking in this market at present is an ice cream boutique that not everyone can buy at will! " Martas said firmly.

Martas is determined to produce pure natural ice cream with high quality and excellent flavor and seize the market space of "expensive ice cream". Half a year later, he introduced three kinds of high-grade ice cream, vanilla, chocolate and coffee, which were mainly provided to some high-grade restaurants and shops, and the sales were very good.

Soon after, Martas officially named its ice cream "Haagen-Dazs" and appeared on the market as a top luxury brand. The price of tens or even hundreds of yuan suddenly eclipses ordinary ice cream. His target consumer group is young people who pay attention to the quality of life and pursue fashion at the top of the income pyramid. Although the high price of Haagen-Dazs restricts the consumer groups, it also attracts a large number of believers and advocates who are eager for it. In the propaganda strategy, Martas also strives to create an image of "showing off". Haagen-Dazs hardly advertises for mass television, but occasionally appears in some fashion magazines.

Nowadays, Matas' ice cream shops have been opened all over the United States and even many countries around the world, and Haagen-Dazs has become a "distinguished brand" in the world. Since Haagen-Dazs entered Chinese mainland in 1990s, it has opened 50 specialty stores and 1000 retail stores.

Many years later, Martas' colleagues asked him how he came up with the idea of producing "poor and expensive" ice cream. He replied, "It's actually very simple. At that time, the woman refused to eat the same ice cream as the poor, and she really despised it, even despised it. But you only saw disdain, but I saw the opportunity to create wealth! " Ice cream taste

vanilla

Chocolate (chocolate)

Coffee (coffee)

Strawberry (strawberry)

Matcha (matcha)

Macadamia nut (macadamia nut)

Rum raisin

Milk toffee (Che Le sugar)

Carya cathayensis

Cappuccino truffle (cappuccino)

cookies &； Cream)

cookies &； Chocolate)

Belgian chocolate (Belgian chocolate)

Coconut macaron.

Brandy black cherry

Mango (mango)

Melon (melon)

apricot

Summer berries (berries)

Mango sherbet [1] (mango sherbet)

lemonade

Tiramisu

Dessert is romantic, gentle, perfect for each other, love for me, romantic ecstasy, Aegean boat dream, Eden. ...

Happy time, happy heart, happy heart, beautiful winter. ...

Dream Angel, Rose Peak, Bali Flame, Black Forest, Monte Carlo, Dreaming of Fei Xia ... The story of Haagen-Dazs is the myth of an ice cream brand. In a popular phrase, its birth is purely accidental. Haagen-Dazs's father is a Polish named Ruben Martes. He started by selling fruit ice and accumulated his first bucket of gold. While other ice products manufacturers compete by lowering product prices, such as adding stabilizers, preservatives and increasing air content in ice products, Martas is determined to make the best ice cream and insist on using pure natural raw materials. Marta gave his ice cream a Danish name-Haagen-Dazs. He thinks Scandinavian names can arouse people's pursuit of freshness, nature, health and high quality. The earliest Haagen-Dazs ice cream had only three flavors: vanilla, chocolate and coffee, and strawberry was the fourth. Nowadays, Haagen-Dazs has been regarded as an aristocrat in ice cream brands. Besides, it has become a symbol of secular love between men and women. If you love her, please treat her to Haagen-Dazs.

How expensive is Haagen-Dazs? The unit price of an ice cream ball is marked as 100G35-70 yuan, which is known as the Rolls Royce of ice cream. The boss said that Haagen-Dazs weighs about twice as much as the same volume of ice cream. This kind of ice cream has a high density, in other words, the ingredients are fine. Haagen-Dazs ice cream does not need any ingredients and tastes pure. The use of pure materials is the basis of its success. Among them are vanilla from Madagascar, chocolate from Belgium and coffee from Colombia. In addition to the inherent flavor of Haagen-Dazs, the following are recommended: matcha, mango, macadamia nut, cookie-flavored milk, and this year's new Haagen-Dazs product-cheese pudding. Maybe there will be another saying in the future: if you haven't eaten Haagen-Dazs, you can't call yourself petty bourgeoisie.