Traditional Culture Encyclopedia - Hotel franchise - Ctrip's net revenue in the first quarter was 4 1 100 million, and the tourism industry ushered in a recovery.

Ctrip's net revenue in the first quarter was 4 1 100 million, and the tourism industry ushered in a recovery.

Ctrip's net revenue in the first quarter was 4 1 100 million, and the tourism industry ushered in a recovery.

Ctrip's net revenue in the first quarter was 4 1 100 million, and the tourism industry ushered in a recovery. For Ctrip Group, the overall performance in the first quarter showed a trend of high before and low after. Ctrip's net revenue in the first quarter was 4 1 100 million, and the tourism industry ushered in a recovery.

Ctrip's net revenue in the first quarter was 4 1 billion, and the tourism industry ushered in a recovery of 1. On June 28th, Ctrip Group (NASDAQ: TCOM HKEx: 99,665,438+0) announced its unaudited financial results for the first quarter of 2022. The financial report shows that in the first quarter of 2022, Ctrip's net operating income was 4 1 100 million yuan, and the adjusted EBITDA (pre-tax profit, interest, depreciation and amortization) was 9 1 100 million yuan.

Affected by the fluctuation of epidemic situation since the beginning of the year and in the middle and late March, Ctrip Group's domestic business is under serious pressure. In terms of main business, in the first quarter of this year, Ctrip's accommodation booking income was 654.38+05 billion yuan, transportation ticketing income was 654.38+07 billion yuan, tourism and holiday business income was 654.38+02.4 billion yuan, and business travel management business income was 222 million yuan.

In this context, Ctrip Group is still gaining recovery momentum by strengthening multilateral cooperation. In the first quarter of this year, the proportion of Ctrip platform high-star hotel package orders increased by over 30% from the previous month. Under the epidemic situation, Ctrip continued to establish a joint membership system with hotel partners. By the end of the first quarter of 2022, the co-branded members of Ctrip platform had nearly tripled compared with 202 1 in the same period. Intensive promotional activities helped the night volume and transaction volume of cooperative hotels increase by over 1 times year-on-year.

In addition, in terms of tourism and vacation, in the first quarter, Ctrip's domestic air ticket orders showed double-digit growth compared with the same period of 20 19. Ctrip's car rental sales in the first quarter increased by 54% compared with 20 19. By continuously expanding the supply chain coverage of long-tail destinations, the number of partners has achieved double-digit growth. Compared with the same period of 2065438+2009, the order volume of Ctrip and short-distance private groups recovered to near full capacity.

Benefiting from the strong recovery of overseas tourism market, Ctrip Group ushered in a comprehensive recovery in overseas hotels, transportation, tickets, business travel and other businesses. From the perspective of Ctrip's accommodation business, the overall hotel booking volume of the international platform in the first quarter increased by about 25% compared with the same period of 20 19. In terms of international air ticket business, the overall air ticket booking volume of Ctrip International Platform in the first quarter increased by over 270% year on year.

Overseas vacations and business trips also show strong growth momentum. The data shows that the order volume of Ctrip's overseas destination play products has exceeded 20 19 in 202 1, and continued to maintain a three-digit year-on-year growth in the first quarter of this year. With the recovery of international business travel, Ctrip has accelerated the layout of overseas markets. For example, this year Ctrip and Japanese TMC partners formally joined forces to build international regional localization solutions and provide one-stop international travel solutions.

In the first quarter, Ctrip Group continued to deepen the strategy of "tourism marketing hub" based on the user service system and content ecology, and achieved remarkable results. In terms of content ecology, in the first quarter of this year, the average daily user-created content of Ctrip platform increased by 140%, the number of kols increased by 10%, and the average user content browsing volume also increased by about 40% year-on-year.

Ctrip's net revenue in the first quarter was 4 1 100 million, and the tourism industry ushered in a recovery. On June 28th, Ctrip Group (TCOM, 0996 1. HK) Announced the financial report for the first quarter of 2022.

According to the financial report, during the reporting period, the Group achieved a net operating income of 46,543.80 billion yuan (RMB, the same below), a year-on-year increase of 0.02%, which was basically the same as the same period last year. The operating loss was 359 million yuan, but the adjusted EBITDA was 0.9 1 100 million yuan.

In the first quarter of this year, because the domestic tourism market was affected by the epidemic, major tourism enterprises were affected to varying degrees. For Ctrip, the overall performance of the group in the first quarter showed a trend of high before and low after. In this regard, Liang Jianzhang, Chairman of the Board of Directors of Ctrip Group, believes that "in June and February, our domestic hotel reservations were better than the market performance, with a year-on-year increase of more than 20%."

Specifically, in the first quarter of this year, Ctrip's accommodation booking, transportation ticketing, tourism vacation and business travel management business achieved revenues of 654.38+0.5 billion yuan, 654.38+0.7 billion yuan, 654.38+0.24 billion yuan and 222 million yuan respectively.

Among them, the income from accommodation booking, travel and vacation, and business travel management all decreased year-on-year, but the income from transportation ticketing business increased year-on-year.

However, short trips and the popularity of Zhou Bianyou still help the tourism and holiday industry.

In terms of tourism and holiday, in the first quarter of this year, the number of contracted campsites for Ctrip camping business increased by three digits month by month, and the growth trend of order volume and transaction volume continued to this day; Ctrip's domestic ticket orders showed a double-digit growth compared with 20 19, and the VIP ticket production and transaction volume created by Ctrip, a well-known scenic spot in the United Nations, increased by 50% year-on-year.

The quarterly sales of Ctrip car rental increased by 54% compared with 20 19. By continuously expanding the supply chain coverage of long-tail destinations, the number of partners increased by double digits compared with last quarter. Compared with the same period of 2065438+2009, the order volume of Ctrip and short-distance private groups recovered to near full capacity.

It is worth mentioning that since the outbreak of the epidemic in 2020, Ctrip's international business has also been hit, but in the first quarter of this year, some of its international businesses performed better than before the outbreak.

According to the World Tourism Barometer published by the United Nations World Tourism Organization, in the first quarter of 2022, the number of international tourists in global tourist destinations was almost three times that in 20021the same period. Benefiting from the strong recovery of overseas tourism market, Ctrip Group ushered in a recovery in overseas hotels, transportation, tickets, business travel and other businesses.

From the perspective of accommodation business, in the first quarter, the overall hotel booking volume of Ctrip International Platform increased by about 25% compared with the same period of 20 19. Among them, Trip.com overseas market local hotel bookings increased by over 200% compared with 20 19.

In terms of international air ticket business, the overall air ticket booking volume of Ctrip International Platform in the first quarter increased by more than 270% year-on-year, among which Trip.com brand increased by about 400%. In overseas markets, Trip.com brand local air ticket booking increased by over 150% compared with 20 19, exceeding the average level of major markets and industries.

In addition, overseas vacations and business trips have also shown strong growth momentum. The data shows that on the basis of 202 1 and 20 19, the order volume of Ctrip's overseas destination play products continued to maintain a three-digit year-on-year growth in the first quarter of 2022.

"In the international market, we are very happy to see that the tourism demand in many countries is strong, especially in Europe and the Asia-Pacific region, and the global market is recovering from the epidemic. After these countries decided to substantially cancel the travel restrictions, the business performance of our international platform was outstanding. " In response to the recovery of international business, Liang Jianzhang said.

In addition, Ctrip's senior management team released a more positive signal on the international business performance in the second quarter of this year. "The upward trend of the international market continued to strengthen in the second quarter."

It is worth noting that since the outbreak, Ctrip has announced the strategic deepening and transformation plan of "tourism marketing hub". As of June this year, relevant strategic achievements have already appeared.

Ctrip Group said that in terms of member marketing, by the end of June, the group had increased the rights and interests of all members by more than 10, including nearly 40 rights and interests of black diamond members, which stimulated tourism consumption demand; Under the epidemic situation, Ctrip continued to build a joint membership system with hotel partners. By the end of the first quarter of 2022, the co-branded members of Ctrip platform had nearly tripled compared with 202 1 in the same period.

In terms of content marketing, in the first quarter of this year, the average daily user-created content of Ctrip platform increased by 140%, the number of kols increased by 10%, and the average content browsing volume of users also increased by about 40% year-on-year. In the first quarter of this year, Ctrip's official live broadcast transaction volume increased by nearly 20% month-on-month, and the number of Ctrip live broadcast platforms' anchors' increased by nearly 40% month-on-month. In the first quarter of Ctrip Planet flagship store, the number of fans increased by nearly 50% month-on-month, and the marketing transaction volume of merchants increased by over 100% month-on-month.

"Although the domestic market may be relatively weak due to the epidemic in the second quarter, there will still be twists and turns in the tourism industry in the short term. However, with the improvement of the epidemic, users' confidence and willingness to travel will continue to increase. In the past few weeks, Ctrip's domestic hotel bookings have exceeded 20 19 in the same period. With the further cancellation of travel restrictions, it is expected that the China market will show a recovery trend, and tourism will still have great potential in the future. " Liang Jianzhang thinks.

Ctrip's net revenue in the first quarter was 4 1 100 million, and the tourism industry ushered in a recovery. On June 28th, 2022, Beijing time, Ctrip Group (NASDAQ: TCOM HKEx: 996 1) announced its unaudited financial results for the first quarter ended March 365,438+0, 2022.

The financial report shows that in the first quarter of 2022, the net operating income of Ctrip Group was 465.438+0 billion yuan, and the adjusted EBITDA was 96.5438+0 million yuan, which was basically the same as the same period last year.

In terms of business segment, in the first quarter of this year, Ctrip's accommodation booking income was 654.38+05 billion yuan, transportation ticketing income was 654.38+07 billion yuan, tourism and holiday business income was 654.38+02.4 billion yuan, and business travel management business income was 222 million yuan.

In terms of tourism and holiday, Ctrip's domestic air ticket orders showed double-digit growth compared with the same period of 20 19, and the VIP ticket production and transaction volume created by Ctrip, a well-known scenic spot in the United Nations, increased by 50% year-on-year. The quarterly sales of Ctrip car rental increased by 54% compared with 20 19. Compared with the same period of 2065438+2009, the order volume of Ctrip and short-distance private groups recovered to near full capacity.

In terms of accommodation business, the proportion of Ctrip platform high-star hotel package orders increased by over 30% from the previous month.

Affected by the domestic epidemic in March, Ctrip's overall performance in the first quarter showed a trend of high before and low after. Liang Jianzhang said in a conference call after the release of the earnings report, "The performance of the China market in the first two months is encouraging. 65438+ 10 and February, our domestic hotel reservations were better than the market performance, with a year-on-year increase of more than 20%. "

Ctrip stressed that after the "dark moment" in the second quarter, domestic local tourism and inter-provincial tourism have recently ushered in a recovery.

Sun Jie introduced that the hotel bookings in South China and West China in the last month have exceeded the level of 20 19 in the same period. With the relief of the epidemic, in the past two weeks, Ctrip's domestic hotel reservations have also exceeded the level of 20 19.

In contrast, Ctrip's performance in overseas markets is more eye-catching. According to the World Tourism Barometer published by the United Nations World Tourism Organization, in the first quarter of 2022, the number of international tourists in global tourist destinations was almost three times that in 20021the same period. Benefiting from the strong recovery of overseas tourism market, Ctrip Group ushered in a comprehensive recovery in overseas hotels, transportation, tickets, business travel and other businesses.

In terms of accommodation, the overall hotel booking of Ctrip International Platform increased by about 25% in the first quarter of this year compared with the same period of 20 19. Among them, the number of local hotel bookings in Trip.com's overseas market increased by more than 200% compared with the same period in 20 19, and the number of hotel bookings in China, China, Hong Kong, South Korea, Singapore, Malaysia, the United States, the United Kingdom and the United Arab Emirates increased even faster.

In terms of international air ticket business, the overall air ticket booking volume of Ctrip International Platform in the first quarter increased by over 270% year-on-year, among which the trip. com brand increased by about 400% year-on-year, and the local air ticket booking volume of Trip.com overseas market increased by over 150% compared with the same period of 20 19, which exceeded the industry average level in all major markets.

In addition, Ctrip's overseas vacation and business travel business also showed a strong growth momentum. The data shows that in 20021year, the order volume of Ctrip's overseas destination play products exceeded 20 19, and it continued to maintain a three-digit year-on-year growth in the first quarter of 2022.

Ctrip said that with the recovery of international business travel, Ctrip has accelerated the layout of overseas markets. For example, this year, Ctrip and Japanese TMC partners jointly built international regional localization solution capabilities and provided one-stop international travel solutions.

In the first quarter of 2022, Ctrip Group continued to deepen the strategy of "tourism marketing hub" and exerted its strength in the user service system and content ecology.

According to the financial report, in the first quarter of this year, the average daily user-created content of Ctrip platform increased by 65,438+040% month-on-month, the number of KOLs increased by 65,438+00% month-on-month, and the average browsing of user content increased by about 40% year-on-year.

Ctrip's official live broadcast transaction volume increased by nearly 20% from the previous month, and the number of anchors on Ctrip's live broadcast platform increased by nearly 40% from the previous month. In the first quarter of Ctrip Planet flagship store, the number of fans increased by nearly 50% month-on-month, and the marketing transaction volume of merchants increased by over 100% month-on-month.