Traditional Culture Encyclopedia - Hotel franchise - What's unique about theme hotels?

What's unique about theme hotels?

Theme hotels take culture as the theme, hotels as the carrier, and guests' experience as the essence. That is, with a specific theme, to reflect the architectural style and decorative arts of the hotel, as well as a specific cultural atmosphere, so that customers can get personalized cultural feelings; At the same time, the service items are integrated into the theme, and the general service is replaced by personalized service, so that customers can get joy, knowledge and excitement. History, culture, cities, nature, fairy tales, etc. can all be the theme of the hotel. Theme hotels design, build, decorate, produce and provide services according to the most influential regional and cultural characteristics of the hotel. Its biggest feature is to give the hotel a certain theme, and to build a hotel atmosphere and management system with all-round differences around this theme, so as to create a unique charm and personality that cannot be imitated and copied, and achieve the purpose of improving the quality and taste of hotel products. Theme hotel is a unique, cultural and experiential hotel.

Being different is the strategic starting point of the hotel and will eventually become the core competitiveness of the hotel. Culture embodies the hotel's pursuit of connotation, culture is the theme, and it is the specific tactics and means implemented by the hotel, and the hotel should gain competitive advantage through culture; Experience is the essence that the hotel pursues, and the ultimate goal of the hotel is to obtain high-return profits by giving customers a unique experience. Difference, culture and experience permeate each other: without difference and culture, there is no experience; Without experience, differences and cultures are divorced from the purpose of theme hotel management-to give customers a unique experience and get high-return profits.