How can resort hotels combine with e-commerce to obtain greater economic benefits?

The role of tourism e-commerce in promoting the development of travel agencies

3. 1. Travel agencies have changed from a single consulting service function to a multi-dimensional information exchange.

Traditional tourists can only rely on the information provided by travel agencies to roughly imagine tourist attractions, but the development of tourism e-commerce has solved this problem well. Tourism business websites provide tourists with more and more information about tourist destinations, tourism transportation and so on. Travel agencies can also take the initiative to investigate and study buyers and sellers according to the status of middlemen, and gradually form a tourism supply and demand information database, which can be provided to tourism enterprises for compensation.

3.2 Introduce tourism products that can better meet individual needs.

More and more consumers hope to choose targeted, themed and focused travel modes according to their special interests, and the emergence of fashionable tourism products that vary from person to person is imperative. For example, the "tailor-made" service developed by Xincheng International Co., Ltd. provides a series of supporting services such as visas, air tickets, hotels, transfers and tour guides. According to the customer's requirements and the characteristics of the trip, make use of the global 175 city service network. Although people can book rooms and transportation through the Internet, personalized and complete one-stop service can only be provided by travel agencies.

3.3 Breaking the traditional way of publicity and promotion, online promotion is more extensive and effective.

The traditional propaganda methods of travel agencies are mainly leaflets and TV newspaper advertisements, which are relatively simple in themselves. If the recipient doesn't have the idea of traveling, he generally doesn't care, but if he needs to travel, he can't get the information in time, which brings a lot of inconvenience to consumers. Tourism e-commerce has become a bridge of information communication between travel agencies and tourism consumers, and consumers can query the information they want anytime and anywhere, which is convenient and fast.

3.4 Doing a good job in extending the after-sales service function of travel agencies and attracting customers' after-sales service with better services are the decisive factors to win repeat customers. In order to ensure the quality of travel services, many travelers generally choose their own frequent travel agencies. The competition in the travel agency industry in China is becoming increasingly fierce. Travel agencies must do a good job in after-sales service in order to consolidate and expand their customers. Travel agencies can use computer management to establish customer files, and can also use the network for after-sales tracking service to understand their new needs, so as to promote tourism products that are more in line with customer needs.

3.5 Promote the internal operation reform of travel agencies and improve operational efficiency.

Tourism e-commerce can also improve the internal business operation and management level of travel agencies. Travel agencies can use the Internet to make online purchases and reservations, which not only saves a lot of time, manpower and contact costs, but also has frequent online contacts and is easy to correct. Moreover, travel agencies can also establish their own internal network, which can make the internal management information of travel agencies smooth, increase the transparency of management, and will inevitably improve the management level.

3.6 The transition to a compound enterprise is the inevitable trend of the development of travel agencies in the future.

In the past, there were many tourist websites in China, but most of them only briefly introduced the information of tourist attractions and some tourist routes, and few websites really realized tourism e-commerce. At present, there are three main trends in the development of tourism e-commerce in China: the tourism channel of portal websites; Professional travel websites; Tourism websites established by traditional tourism enterprises such as Huaxia and Guang Zhi have their own advantages and development space, but they also have their own shortcomings. If this compound tourism enterprise is reorganized, it will concentrate the resource advantages of the three enterprises and produce greater competitiveness after integration and complementarity.