Zhang Hongfeng's Role Introduction

Zhang Hongfeng, male, was born in 1974, Xiangtan City, Hunan Province. Secretary-General of China Catering Online Network Technical Cooperation Organization, President of Catering Network Marketing Society and President of Jianghu Cuisine Research Association.

Chinese name: Zhang Hongfeng.

Nationality: China.

Ethnic group: Han nationality

Place of Birth: Xiangtan City, Hunan Province

Date of birth: 1974

Occupation: professional manager, catering planning, consultant

Representative works: blue ocean of catering, etc.

brief introduction

Professional manager, catering planner, consultant, successively served as manager, deputy general manager and general manager of catering department of several hotels. He used to be Secretary-General of Puyang Famous Chef Science and Technology Innovation Promotion Association, Deputy General Manager of Zhengzhou Yishunxuan State Banquet, Deputy General Manager of Puyang Lion Building Food Culture Co., Ltd. and General Manager of Futailai Hotel.

hold office

Secretary-General of China Catering Online Network Technical Cooperation Organization

President of catering network marketing society

President of Jianghu Cuisine Research Association

CEO of Red Kitchen Food Network

1 1 1 Chief Operating Officer of Booking Network

111* * Enjoy the chairmanship of online media organizations.

Brand planning of catering culture

Chairman of catering celebrity club

A lot of websites invite catering consultants.

A large number of invited experts from catering think tanks

He has been engaged in hotel management consulting, marketing planning, opening planning and cultural management planning for more than 20 hotels, and operated the cultural scheme of "Eight Immortals Banquet" in Montreal. At the end of 2004, he planned and implemented the overall marketing scheme of Zhengzhou Yishunxuan, built the marketing system of Yishunxuan State Banquet, built the marketing system of Xiyuan Hotel, planned and marketed the overall cultural project of Puyang Guiheyuan Hotel, planned and operated the overall catering cultural project of Futailai Hotel, and designed and marketed the Dafu brand. There are thousands of Tencent QQ chefs and professional managers with the largest number of people in China, the founder of China Catering Online Network Technology Cooperation Organization, the founder of China Catering Network Marketing Society, the author of Blue Ocean of Catering, the Introduction to Catering Network Marketing (in creation), the Theory of Customer Relationship Management, the Strategy of Catering Resource Integration and other books are all in creation; There are more than 22 food project resources, more than 30 cultural project resources and tens of thousands of senior catering managers in China, which have extensive influence and contacts in the industry.

Good at brand building of food culture, hotel management, marketing system construction and customer relationship management. He has his own unique theory and practice in invigorating management, and is familiar with the domestic catering market. He has unique views on hotel market start-up, business planning, project operation, personnel training, technology development and food structure adjustment. , and is good at characteristic management, organizing and utilizing various excellent project resources. A set of mature cost control system, cost accounting system, quality control system, management system and marketing system can provide sufficient support for hotel investment and operators and reduce investment and business risks.