What is the use of the naughty value on Taobao?

The naughty value is the basis for the classification of Alibaba members in the Alibaba Group. A naughty value of 1,000 is the cut-off point. Those with a naughty value below 1,000 are ordinary members, and those with a score above 1,000 are super members, accounting for only 3.

The benefits enjoyed by each level of membership are different.

APASS members: Needless to say, top VIPs have the best spending power, financial resources, and reputation. They can enjoy privileges such as staying in five-star hotels with less than 50% off, and free shipping for returns once a week. You can directly receive the return guarantee card and more in the member center.

Super members: Not only can they enjoy all the rights of ordinary members, but they can also use lower points to redeem many discounts, such as 6 yuan movie vouchers (88 points), Youku VIP (990 points), Xiami VIP (288 points) Points), etc.

Ordinary members: Mainly for daily entertainment consumption, which requires more points to redeem than super members. Xicaijun thinks it is more useful to apply for credit cards, such as CITIC, Pudong Development, and Guangfa. There are three bank cards. Users reported that applying for a credit card through naughty points can be approved in seconds.

Extended information

The naughty value changes dynamically. Its score is calculated based on the consumption behavior in the last 12 months. The naughty value is updated on the 8th of every month. day.

As an important indicator of national consumption power, naughty value not only depends on purchasing power, but also whether a person loves to evaluate, share, and even has good integrity will all affect the naughty value.

The person in charge of Alibaba’s membership operation center said that in the future, the “one-size-fits-all” inclusive benefit distribution will be broken and personalized rights and services will be provided to different types of members

Reference materials: Baidu Encyclopedia-Naughty Value