Ctrip Japanese and Korean websites launched

Qianlong News Recently, Ctrip.com officially launched the Japanese and Korean versions of its website, mainly targeting Japanese and Korean people in China, providing hotel booking services in China. The release of Ctrip's Japanese and Korean language version website not only represents progress in the breadth of multi-language services, but also represents that product sales will enter another blue ocean market with rapid growth. This is a significant step in Ctrip's development history.

According to data released by the Policy and Regulations Department of the National Tourism Administration, there were 27.11 million foreigners entering China for residence and tourism in 2011, of which 16.65 million were from Asia, of which Japan and South Korea accounted for the largest number. The largest number, accounting for 7.84 million, accounting for 47.09 in Asia. Faced with such a huge market gap, except for Ctrip, there is currently no other Chinese domestic travel agency that has developed travel products targeting this customer group, which will bring huge market development opportunities to Ctrip.

It is reported that the Japanese and Korean versions of the website launched by Ctrip have been running for some time. The URLs are hotels.jp.ctrip.com and hotels.kr.ctrip.com respectively. This is a major milestone after the English version. The currently released Japanese and Korean version of the website mainly provides hotel reservations, covering about 4,000 hotels across the country from hotels to chain budget hotels, and the prices remain Ctrip's consistent "". In addition, the website also provides telephone customer service, email and online chat services.

Tang Lan, senior vice president of Ctrip, said that providing hotel booking services for Japanese and Korean foreigners is the first step. In the future, Ctrip will gradually provide air tickets, For products such as vacations, as long as they meet customer needs and investment benefits, we do not rule out the development of other foreign language versions. At present, Ctrip's Chinese version website not only provides air tickets, hotels, and vacations, but also provides services such as corporate business travel, food ordering, high-speed train enquiries, group buying specials, and destination exploration.