What are the criteria for the market segments of Banyan Tree Lijiang?

Consumers' age, income, habits, needs, etc.

According to the different characteristics of consumers, the expected affordable room price is divided into three grades: 150 to 250 USD, 250 to 500 USD and 500 to 1000 USD, and the age is also divided into three grades: under 35 years old, 35 to 45 years old and over 45 years old.

On the basis of market segmentation, Banyan Tree Lijiang will be further positioned as a high-end vacationer with a price of $250 to $500, aged between 35 and 45, pursuing quality of life and privacy.