Traditional Culture Encyclopedia - Hotel franchise - Why did Crowne Plaza Zibo change its name?

Why did Crowne Plaza Zibo change its name?

Renamed Zibo Golden Crown Hotel Co., Ltd..

According to the information provided by the enterprise search platform, Zibo Golden Crown Hotel Co., Ltd. was established on September 3, 2004, and used to be named Crowne Plaza Zibo Hotel Co., Ltd. (September 2004-2065438+April 2005). The company's experience is catering management services; Tourism supplies, daily necessities, ceramics, handicrafts (excluding cultural relics) sales, etc.

Zibo Jinguan Hotel Co., Ltd. chose to change its name for various reasons, including brand strategy, market adjustment, enterprise reorganization or management decision. The purpose of renaming is to enhance the image, consolidate the market position or adapt to the business environment through the new name and image.