The new work of Japanese design genius Dai Sato Naito.

Recently, Nedo Dai Sato released a new book!

Japanese docomo store brand and experience space design.

NTT docomo is the largest mobile operator in Japan. With the popularity of smart phones, its business model has gradually changed from selling smart phones and developing new users to expanding and optimizing users' experience of using existing smart phones.

In response to this major change in service form, docomo decided to replace some store spaces with spaces dedicated to communication and experience, such as smart phone seminars, new content trials and after-sales support. According to these changes, nendo designed two different types of shops for it.

It includes:

Docomo Store (2 kinds) and D Garden (7 kinds)

The first docomo store (2 kinds)

It will improve the basic functions of previous stores and introduce new communication and experience content. In order to create a quiet and peaceful space atmosphere, the interior adopts dark wood tones and warm gray, and is matched with the company's iconic red and warm lighting.

Store-type

Store type 2

D garden of the second kind (7 species)

"D Garden" is designed for a wider range of users. This is a special space for communication and experience, and the function of docomo stores is included in the form of stores in stores. Only one D letter is kept in the name of D Garden, in order to provide services to more smartphone users, not just docomo customers. At the same time, the word "shop" has been changed to "garden", which conveys the concept of not taking sales as the purpose, and at the same time creates a friendly atmosphere that is open to everyone like a park.

Store-type

Store type 2

Store type three

Store type four

Store type five

Store type six

No.7 branch

The design also improved the working environment of employees from the perspective of comfort and functionality, and redesigned the backstage area, locker, lounge and storage space. In order to adapt to the ups and downs of activities in the store, the store has set up a flexible "mixed space", which can be switched between the consulting cubicle and the staff office, further improving the efficiency of the limited space.

In addition,

Nendo also designed brand VI vision for docomo store!

The designs and logos of the two stores are designed with the letter of docomo as the theme. Similar elements and changing colors give docomo a unified and dynamic feeling.

Staff uniforms have also been redesigned, and the style has become more casual and relaxed, in order to leave a more approachable impression on customers.

The original rigid men's and women's suits were replaced by various styles, including T-shirts, cardigans, maternity clothes and trousers, so that employees can match them more freely.

furniture design

Nendo Dai Sato

One of the legendary figures in Japanese design.

Dai Sato is the darling of Japanese design circles. Anyone who has seen the design works of Dai Sato and his "Nendo Design Office", whether you know anything about design or not, will be deeply impressed by him.

"『nendo』" is a Japanese design studio established by Japanese designer Jing Daole Sato in 2002, which has a wide range of design fields and bases in Tokyo and Milan, Italy.

Young Dai Sato's success in Japanese design is inseparable from his diligence and hard work. /kloc-0 was born in Canada in 1977 and returned to Japan at the age of 10. In 2002, he obtained a master's degree in architecture from Waseda University in Japan, and founded a company called Nendo in Tokyo in the same year. After three years of hard work, he opened the Nendo office in Milan.

Dai Sato is not only a young designer with extraordinary creativity and talent, but also a manager and operator with great leadership. He accepts design elites, and his company's services include architecture, interior, products, furniture, packaging and graphic design.

Nendo's works have been exhibited in many international exhibitions, such as Milan International Furniture Salon Exhibition in 2003-08; 2004 Paris Interior Furniture Fair; Stockholm Furniture Fair in 2005 and 2006, etc.

In addition, it also won important design awards such as Milan Special Design Report Award, Jida Designer Competition under 30, JCD Newcomer Award and Excellent Design Award. His representative works are collected by new york Museum of Modern Art, Victoria and Albert Museum and Pompeii Cultural Center.

Since its establishment, it has not only won numerous design awards, but also been rated as one of the "100 most respected Japanese in the world" by Newsweek magazine.

However, Dai Sato was originally from architecture. How do cross-disciplinary architects shine in the field of design? This can be traced back to his indissoluble bond with Milan International Furniture Fair. ......

A trip

Changed Dai Sato's career direction.

In 2002, Dai Sato and his friends organized a graduation trip, during which they visited Milan International Furniture Fair. This exhibition changed the career development direction of Dai Sato 180. "For the first time, we learned that so many architects are also designing furniture and products, and every corner of life is beautiful because of design, which seems to let us see the future of design."

With the hope that one day his works will go to Milan International Furniture Fair, Dai Sato set up Nendo design office immediately after returning to China, and successfully entered the stage of Milan International Furniture Fair the following year. With its unique Japanese style and ingenious design, Nendo Design Office became an instant hit at the exhibition and then entered people's field of vision.

The word Nendo means "clay" in Japanese, which means extremely flexible and plastic. In order to make interesting and practical designs, he tried to dig the stories behind the products and seek some design inspiration from the most ordinary life.

Dai Sato also clearly described his design philosophy-giving people a small "!" In an instant, find those small "amazing" moments that are hidden in daily life and people don't often notice.

Nendo's design is to collect such moments, put them into the design, and then present them to people's eyes to realize a reinterpretation of daily life. "We hope that when people see nendo's design, they can intuitively feel these little moments!"

"I like my simple design, but I don't want them to be indifferent. They need a little sense of humor and friendliness! " Dai Sato said.

He always thought that good design,

Can help people live a better life.

So he dabbled his design in more industries,

And has made great achievements in all walks of life.

From big items like doors and bookshelves,

From pillows to Rubik's cube sticky notes,

It conforms to the public aesthetics and is also very practical.

Nendo designed the Chocolatexture series for the chocolate brand Maison et Objet, and designed chocolate shapes with different textures and styles according to the furniture, giving the taste buds more peculiar touch.

The laser wireless mouse designed by Dai Sato,

It can be said that it is amazing.

The cool "flash" laser mouse, whose appearance is only composed of multiple planes, subverts the design of general curves ... just like the exquisite origami art, it is exquisitely folded into a shape suitable for hand holding; It is also a special appearance with coarse resolution like that taken out of CG pictures. How can you not admire it?

—brand design—

Environmental protection packaging design of carton+pump detergent replenishment container

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Hand sanitizer, shampoo and shower gel, which can be refilled many times, are now very common, but reusing the same container will lead to hygiene problems, and the plastic auxiliary bag itself is not environmentally friendly. In order to solve this problem, nendo designed a detergent replenishment container with replaceable bottle body, which is clean and sanitary and can reduce plastic waste.

First of all, the container body is a small box shaped like a milk package, equipped with an extrusion pump, which can be directly inserted. When in use, the top end of the paper box can face down and be fixed from top to bottom by the extrusion pump and the square cover.

The extrusion pump can be inserted at the bottom of the carton like a drinking straw to ensure that the liquid will not overflow from it when refilling, and because the whole carton will be replaced, the newly loaded detergent will not be mixed with the remaining parts. In addition, the detergent will gather in the center of the "spire" of the box to avoid the situation that it can't be squeezed out before it is completely used up.

The top cover and bottom cover of the box can also disperse the pressure borne by the extrusion pump, so that the carton is not easy to collapse, and at the same time, the box body is prevented from softening due to the humid bathroom environment.

Unlike ordinary plastic bag packaging,

The box-like shape of the paper boxes enables them to be stacked for storage.

Brand and product design of UNIVAS university sports association in Japan

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In order to promote the development of university sports, Japan has established UNIVAS (Japan University Sports Association), which is similar to NCAA (National University Sports Association) in the United States, and plays a supervisory role in major universities and sports activities. From organizing sports events and rewarding athletes to formulating rules, public relations activities, managing sports facilities and training coaches, UNIVAS provides extensive support for students, universities and sports associations.

Association logo is designed to convey all kinds of information.

Blending Japanese and western cultures,

Combination of tradition and youth.

Trophies and medals awarded at the end of each academic year are made by cutting extruded aluminum bars into logo patterns.

Two sizes of trophies

Peripheral products

Packaging Design of Dessert Package in Tokyo Peak Hotel

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The Peak Hotel was converted from the barracks of the United States Armed Forces in 1953, and opened in Imperial Tea House in Tokyo one year after the conversion. In fact, the hotel has only 35 rooms available, but it is famous for its unique and thoughtful service, and famous writers such as Yasunari Kawabata and Yukio Mishima have lived here. The Peak Hotel decided to redesign the dessert and sell it as a gift box, instead of having a separate packaging design for each product, all the sweets will be packaged according to the loose theme studied by the author.

Each piece of paper around the book has a different number and color, so that when it is displayed on the bookshelf, the contents of the package can be visually distinguished through the spine.

Brand and product design of GLOO series adhesive stationery

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GLOO is a series of adhesive stationery such as glue and tape designed by nendo for Japanese credit companies. The research and development of new products is to solve the small pressure brought by products to users in all aspects, just like "where should I put the cover when it is removed?" Or "Is this shape convenient to hold?"

The main color of the product is matte white, and the font used for information such as product logo is small and the contrast is moderate, so that users can ensure that they will not notice any unnecessary information when they put it on the table.

In addition, different colors will be used to distinguish functions when designing, which is an industry guideline, such as gray = standard products, red = sticky products, and light blue = repeatable paste. These colors are also used in packaging design. The introduction and illustrations on packaging are as simple as possible to avoid over-packaging in the past, but at the same time, they can clearly convey information.

Neyuki dessert packaging design

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Neyuki is a product designed for the packaging and sales brand of Flanders dessert from Kushiro, Hokkaido. Hokkaido, located in northern Japan, is famous for the production of milk and dairy products.

The name "N" of the dessert brand comes from the word "north", and its logo is designed as a simple triangle, indicating that the company specializes in making desserts with local ingredients in Hokkaido. Cheesecake is the first product of this brand. Opening the box, the snow scene in front of you reminds people of the winter in Hokkaido. As the "trees" were pulled up one by one, a small cheesecake emerged from the snowdrift below.

—Space design—

Tokyo Athletia Skin Care Brand Flagship Store Design

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Athletia is a new brand of skin care products under e'quipe, which is famous for RMK and SUQQU series.

Brands bring sustainability into all aspects of products. In addition to natural raw materials cultivated in a sustainable way, more than 90% of perfumes are made of natural plant essential oils, more than 90% of glass containers are made of recyclable glass, and plastic containers are made of bio-polyethylene, a material made of sucrose. Dynamic and static balance, inner beauty and caring for the environment are the three core values of the brand, which are all reflected in the interior design of the store.

Facade and Interior Design of China Resources Times Square in Shanghai

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The project aims to update the Shanghai Times Square building in Pudong. The building consists of two floors underground and nine floors above ground, with a total construction area of about 53,200 square meters, which can accommodate 170 merchants, including fashion shops, daily necessities stores and various restaurants.

The construction team "straightened" the central passage on the first floor and moved the position of the escalator, which made the path to the upstairs smoother, thus improving the consistency of the shopping experience. The rearranged atrium expands the view from the bottom to the top through subtle changes in traffic lines, attracting customers' attention to the top floor.

Interior Design of Abu Al Hasania Cafe in% Arabica Kuwait, Kuwait

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% ARABICA Kuwait Abu Al Hasaniya Cafe, located on the east coast of Kuwait, is a new branch of Kyoto Dongshan Cafe, and its indoor space has been carefully designed.

The indoor space takes refreshing white as the basic tone, and at the same time, it is matched with brass, concrete and other materials to highlight the space elements, thus echoing the design theme of Arabica brand and symbolizing the excellent quality of its high-end products. The white coffee machine blends into the white background of the space, thus highlighting the linen bag with coffee beans behind the counter and the "coffee bean production map" hanging on the wall directly behind the coffee machine.

Design of Masotto marble exhibition hall in Milan

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This project is located in the brera district of Milan, which is the exhibition hall of Marsotto, a marble manufacturer. It makes full use of the space on the ground and in the basement, and shows samples of marble furniture, sundries and processing materials.

Although the facade of the exhibition hall is made of marble, its joints are consistent with the appearance of the existing building, which coordinates and protects the surrounding environment. In addition, because the traffic space opposite the exhibition hall will soon become a small park, some facades are made into temporary street furniture with soft grooves on them, where people can sit and rest.

New york Fashion Brand Theory Ji Yu Gao Ka store design

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Design of BbyB. Ginza chocolate shop

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BbyB's first overseas store is a chocolate shop in Antwerp, which was founded by two-star Michelin chef Bart Desmidt. BbyB's chocolate has a bar-like appearance, which may look the same from the outside, but it has 30 unique flavors, from strawberry, pepper and lemon to passion fruit and basil.

So the packaging is modular: five chocolates are neatly inserted into each sliding box, and five boxes are inserted into a cube together, and the cube becomes a "magic drawer".

—product design—

OPPO folding mobile phone

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In recent years, the design of foldable smart phones with organic light-emitting diode (OLED) display screen has been gradually standardized, and the screen of mobile phones can usually reach 2-3 times the size when folded. The application of folding technology not only gives the smart phone a larger screen, but also integrates functions and improves portability. The folded size of the new mobile phone designed by nendo is only 54 mm x 86 mm, which is only equivalent to the size of a credit card. Three "creases" can fold the mobile phone many times in the same direction.

Mobile phones have multiple links like caterpillars, which can slide and unfold, and users can realize different folding operations with only their thumbs. Slide once, and the 40 mm screen can be unfolded to display time, call records, notifications, music players and other interfaces. Slide again to enlarge the screen to 80 mm and activate the camera that has been moved to the top. In this mode, the screen and the front camera are in the same interface, which is suitable for self-timer and video call. When the phone is fully unfolded, the screen will reach a unique and slim 7-inch ratio.

Zens brand-new furniture series

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Conical cone:

CONE is a series of conical containers suitable for holding small items. This container is only semi-sealed to cover the contents. Gently push the container so that its opening is downward, and the articles can be taken out. After the container is released, it will return to its original position due to its own weight.

Scent:

SCENT is a series of spherical glassware similar to space helmets, which can be used as vases and bowls. The fragrance of flowers and fruits is gently wrapped inside, which can only be detected when you are close. The frosted glass version, in which objects are blocked, emphasizes the attraction of smell to sense of smell. This is also the inspiration for the design of this ship.

Waterfall:

Unlike ordinary tables with legs connected below the desktop, the legs at one end of waterfall series tables pass through the desktop and are connected with desktops of different heights. This design makes the legs of the table, which used to be the supporting structure, seem to be lifted by the desktop instead, thus producing a unique suspension effect. This series is called "Waterfalls" because they remind people of water falling from rocks.

Notch cutting:

CUT is a series of side tables with one corner of the rectangular frame cut off. The designer inserted a piece of flat glass into the groove of the wooden frame with a corner cut off, so that the series of products have a unique appearance and sufficient strength to meet the needs of the side table.

Paper clip:

Paper clips are a series of chairs. The legs of the chair extend outward, so that the seat cushion of the chair can slide freely between the extended part and the armrest and be fixed in place like a paper clip. The magnetic cushion of the chair is movable, and the user can combine the materials and colors of the cushion and cushion at will.

In order to make a good umbrella, Nendo also designed a fork-shaped umbrella handle from the practical function, which can stand on its own without any external force.

Nendo's works designed for YKK, the originator of zipper, are popular all over the world.

Redefine "What is a Zipper"?

The basic concept of zippers is that there is no gap between two pieces of materials to open and close the opening, but they are five new zippers created by thoroughly evaluating each component and further reevaluating it.

Interlaced zipper

Open horizontally and vertically as you like.

Slit zipper

3 d zipper

Zipper capable of endless loop connection

Disc zipper

The works of Dai Sato and Naito show us the design aesthetics of Japanese contemporary design which pursues simplicity and function.

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