Traditional Culture Encyclopedia - Hotel franchise - Why are hotel reservations cheap?

Why are hotel reservations cheap?

There are several reasons: first, it goes without saying that booking a hotel is convenient for the pre-arrangement and adjustment of the rooms inside the hotel; Second, the information source of hotel reservation-Due to the influence of globalization, in order to pursue low input and high efficiency, major service industries adopt the strategic thinking of resource integration and mutual leverage, and the information collected by hotel reservation is often recommended by third parties for free or with low input. Such as Ctrip. Com, which integrates a large number of hotel and air ticket resources and other media from the Internet, has huge resources and strong credibility, and is one of the main sources of information for people to inquire about hotel reservations. Compared with other media advertising fees, the investment in publicity is very low. If the investment in hotels is reduced, there will be more profit space. However, booking a hotel through Ctrip. Com will be greatly discounted, which is also an aspect of the hotel company's interest feedback to Ctrip. Com, which potentially proves the influence and authority of Ctrip. Achieve a win-win situation through such an interactive mode. Thirdly, for the hotel tourist source system, natural passenger flow is limited after all, and its larger market share comes from repeat customers and media marketing. They often use telephone and internet to consult and book hotels. In order to stimulate and strengthen the turnover rate of these tourists, it is natural to attract tourists in the form of preferential prices.