Traditional Culture Encyclopedia - Hotel franchise - Shangri-La, a booming foreign hotel group in China.

Shangri-La, a booming foreign hotel group in China.

The hotel group belongs to Guo Group, a Malaysian Chinese businessman. Shangri-La is one of the first foreign hotel groups to enter China. Deeply cultivated in China for many years, it has a large number of members and high-end customers.

Guo Henian, the founder of Shangri-La, was born in Johor Bahru, Fujian, and his ancestral home is Guo Zhai Village, Gaishan Town, Cangshan District, Fuzhou. Guo Group controls more than 100 companies with assets of billions of dollars. His business has penetrated into many parts of the world, mainly from sugarcane planting, sugar refining, flour, feed, oil and mining to finance, hotels, planting, commerce and shipping. 197 1 year, he built the first luxury hotel in Singapore, Shangri-La Hotel, and began to expand in the Asia-Pacific region to build Shangri-La hotel brand.

1984, the first Shangri-La was built in Hangzhou, near the West Lake. At that time, Hangzhou Hotel was renovated and renamed as Shangri-La, Hangzhou, which marked the formal entry of Shangri-La into the China market.

Today, Shangri-La includes Shangri-La Hotel, Shangri-La Resort Hotel, Sheng Mao Hotel, Kerry Hotel and Renren Hotel. There are 52 companies in Chinese mainland. Interested partners can check for themselves.

Personally, hotels are heavy assets, especially high-end hotels. Due to the epidemic, the operating conditions of Shangri-La Group are not very satisfactory. In the latest semi-annual report, Shangri-La Group lost US$ 283 million, and its income decreased significantly, which proved that the number of people staying in hotels decreased significantly.

Shangri-La Group itself operates well. Hotel groups like Shangri-La have solved a large number of domestic employment and consumption, and economic prosperity cannot be separated from such high-end hotels. I hope the epidemic will pass quickly, and Shangri-La Group is getting better and better.