Traditional Culture Encyclopedia - Hotel franchise - What happened to the world's most miserable Disney, from a sea of people to "nobody cares"?
What happened to the world's most miserable Disney, from a sea of people to "nobody cares"?
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It is Disneyland in Paris, France, the largest Disneyland in Europe and the first Disneyland in Europe. In fact, when the amusement park was first built, it was also crowded with people, which also brought many benefits to the government, but it was accidentally extinguished as soon as there were signs of ignition. However, when Disney entered France, conquest was very popular, and it also gave very preferential policies. Even the French government has built a "highway" specially for the park so that tourists can reach it directly. However, I didn't expect this result. Once, Disneyland in Paris, France was crowded with people every day, but now no one cares, and it has already gone to the road of "empty city". According to statistics, Disney lost $900 million in its first year of operation in France. What happened to it?
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In fact, the park was built at the wrong time. It is reported that when Disneyland Paris was completed, it coincided with the economic recession in Europe. Most people will bring their own food to Disney, and everything is very simple, which leads to the inability to sell the goods around the park, causing great losses. Moreover, cultural differences also prevent Europeans from buying Disney's account. In recent years, Disney's turnover is not very good, and it often runs at a loss. Therefore, Disney in Paris has changed from a sea of people to a sea of people. It can be seen that Disney is not popular in every country. Recently, Shanghai Disneyland scenic spots have also attracted much attention, only because of the search behavior in front of the scenic spots.
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Recall that this Disneyland opened in April 1992. It is the fourth Disneyland in the world and once became the largest entertainment venue in Europe. The reason for the constant loss here is not only the bad timing, but also the wrong location of the park. Disneyland is only 35 kilometers away from Paris, so people will only regard it as a small station, as if other attractions in Paris are more attractive, resulting in few people staying, and more people choose to spend the night in romantic Paris, which makes Disney's night empty.
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Secondly, the French president refused to visit Disneyland at the beginning of the construction of the park, which gave full play to the strong national pride of the French people and gave a blow to Disneyland in the United States. Although there are different degrees of improvement in the later period, the effect is not very good. What do you know about this paradise? If you have an idea, you can leave a message for Bian Xiao!
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