Traditional Culture Encyclopedia - Hotel franchise - Hotel customer management system
Hotel customer management system
1. Lack of talent specialization leads to lack of internal strength: Due to the low threshold of catering industry, the bosses of most catering enterprises in China have developed from small shops, and most of them have family management, but they have not yet developed to hire professional managers. Many of them still "rule by man" and have no modern enterprise system and supervision and management system, so their concepts, management ideas and management level still need specialization.
2. Poor ability to change, lack of advanced information tools: Now the catering market is hot. Many bosses who used to work in electronics, real estate and other industries have squeezed into the catering market with strong financial strength, vying for scale, grade, dishes, services and prices, which makes the catering market fiercely competitive, but many catering enterprises lack the ability to adapt to the market and sensitive information tools. In today's network economy era, many catering enterprises are still in manual and semi-manual state. Even with the computer, they only realized the POS system (cash register for ordering food), which was used as ordering equipment and calculator, but did not really realize the functions of reforming the process, strengthening management, reducing costs, stopping leakage and reducing expenditure through the computer system.
3. Lack of scientific and standardized management system: After hundreds of years of exploration, famous foreign fast food chain stores have formed standardized workflow and methods. It is difficult to achieve standardized management of Chinese food because of the diversification of dishes and service characteristics, which makes it difficult for Chinese food enterprises to achieve cost control. However, in recent years, some Chinese food enterprises have introduced fast food business characteristics, such as Quanjude Group, Tianjin Jiahe Seafood Big Mac, etc., which pioneered the standardization of Chinese food in terms of processes, services and products.
Of course, different catering formats have different standards due to different factors such as operating characteristics, scale and products. The above-mentioned talent specialization and management system can be realized by introducing management talents, but the management information tools to improve the core competitiveness of catering enterprises have been paid more and more attention by catering bosses, so many companies have introduced catering management systems one after another. However, due to their lack of experience or insufficient understanding of hotel catering industry management, there is no difference between good and bad products on the market. At present, there are three kinds of catering management systems in the market: manual document centralized uploading, PDA ordering and hand-held POS ordering.
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