Traditional Culture Encyclopedia - Hotel franchise - The knowledge of telemarketing
The knowledge of telemarketing
As the name suggests, telemarketing means telemarketing, which is also the so-called customer service. On the surface, this is a job of making phone calls, but in fact it is not an easy job, because there is a lot of knowledge in telemarketing! This is a profession that involves dealing with people. When I was not exposed to telemarketing, I thought that as long as I could talk and make phone calls, it would be fine. However, it sounds easy to say, but it is not so easy to practice in practice. p>
Telemarketing requires certain marketing routines, certain speaking skills, and a certain amount of inner toughness, that is, patience and perseverance. Because during the phone call, you will face all kinds of people and all kinds of problems. If telemarketers are not professional enough and have a weak heart, it will be difficult for them to adapt to such a sadistic profession
Because in the process of making phone calls, they will meet all kinds of people. thing. In fact, all kinds of people represent various personalities, and everyone's personality is different. Normally, you cannot meet the customer in telemarketing. You communicate with the customer through their voice. Telemarketing and face-to-face sales are completely different things. It is possible that some people are very professional in telemarketing, but feel nervous when meeting customers, and communication barriers may occur. Some sellers are good at face-to-face marketing communication, but not good at making phone calls
I remember a few years ago, I had never done customer service at that time. But at that time, in my impression, I always thought that making phone calls was a very simple job, just follow the instructions and read it. But after doing telemarketing for several years, I learned from my experience that telemarketing is not a simple matter. When you first start working, you may think it doesn't matter. You get paid at work, go home after get off work, and don't have to worry about anything else. But after doing it for a long time, I realized that telemarketing is actually learning how to be a good person. When people do things well, things are done. If you don't know how to be a good person, you won't be able to accomplish anything
Telemarketing is actually a profession of dealing with people. In the telemarketing industry, most units now need marketing models in this area, as well as marketers in this area. Nowadays, all walks of life need sales, and all walks of life are serving others. So sales is a very important link for all walks of life, and it is the basis for survival
When I first started, I didn’t understand some of the deeper meanings of this industry. On the surface it looks like making a phone call, but in fact it is not a phone call, it is dealing with people. I remember a long time ago, the job I was most afraid of was sales. Because I feel that my personality is introverted, not good at communication, not good at sales, and even shy and nervous to hide when I see people. How did I end up in this field? I think it may be because of survival.
People are sometimes very powerless in the face of reality. They need to face reality and adapt to reality. So at that time, I needed to survive, and also because of curiosity. Because I had never done telemarketing before, I decided to give it a try. Then I did it. After so many years of training, I don’t know how I got here, but looking back now, I feel as if everything had been arranged long ago
Before entering the society, I was still very simple at that time, and I was very naive at that time. I have never known anything about some social phenomena, including some business marketing, but I don’t know that all walks of life are basically to make money. And the way to make money is marketing. Manufacturers who open a factory need to sell their products and have channels, no matter what the factory is. Every store must open its doors for business in order to sell products. Regardless of hotels, hotels, restaurants, etc., they are all serving others, and marketing is fundamental
Including this platform, they are also marketing. The author is also marketing, and self-media needs marketing even more. People who know how to market will prosper, but those who don't know how to market will stop making money. This shows the importance of marketing. I remember that when I was doing telemarketing, it was the most difficult time at the beginning because I didn’t understand anything at that time. I started from scratch. It’s incredible to think about it.
I think maybe God is tempering me! After training, my voice became hoarse and I developed pharyngitis, because I needed to talk a lot and communicate with a lot of different people every day
When I first entered the telemarketing industry, it was It’s miserable, but it’s also the most energetic time. At that time, I liked talking on the phone very much because I could communicate with different people and I liked the novelty. When we first entered the telemarketing industry, the company had certain requirements for our telemarketers: each person must make around 300 calls per day. At that time, an average of 300 numbers were broadcast every day, and a maximum of 400 calls were made a day. Excluding missed calls, I have to talk to at least a hundred people every day. It took three months of practice to talk so much.
Those three months were just practice, not professional training. There were no professional requirements at that time, because I was a newcomer, so I just kept making phone calls every day and reading according to the vocabulary. The vocabulary was very simple, sometimes just one sentence. Sometimes, just after the person hangs up the phone, another person picks up the phone the next second. ? Actually, telemarketing is fun. Sometimes professional marketers can judge the personality and appearance of a person by the voice on the other end of the phone. This requires certain sales skills
There are many benefits of telemarketing. Its advantage is that it can train people's eloquence and cultivate people's psychological quality. Over time, people will be more resistant to pressure and have a strong ability to suffer frustration. It means that ordinary setbacks are nothing in the eyes of marketers, so Have you heard someone say before which industry is the most profitable in the world? Sales are the most profitable, sales are the best way to train people, and sales are the best way to temper people's hearts
Of course, there are certain disadvantages to doing telemarketing for a long time. The reason is that talking on the phone for a long time will be bad for your ears and throat. Over time, it will lead to hearing loss, throat damage, and excessive talking can cause pharyngitis. Moreover, telemarketing is also a profession that is prone to conflicts. Because we often encounter all kinds of tricky, weird, and difficult customers. Someone once joked: Oh, do you do telemarketing? Alas, this is a profession where we quarrel every day, can we bear it? I said: Oh, yes, we often quarrel. However, even so, I still like to do this job because I can get to know different people
Therefore, it is extremely difficult for those who are engaged in telemarketing. This is a profession full of challenges, face-to-face sales , it is a profession full of challenges. Those who are engaged in sales have a very strong psychological quality and it is also very difficult. No matter what kind of sales, it will be a career that trains people
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