Why is draft beer more expensive than ordinary beer?

The price of draft beer is 3-5 times higher than that of the same amount of cooked beer. The reason for this is the following：

First, because it is draft beer, it keeps the good taste and nutrition of beer;

Secondly, in the production process, the requirements for aseptic conditions are strict and the equipment investment is large. Before filling, all microorganisms should be removed by membrane filtration or microporous filtration, and the beer barrel and production environment should be strictly sterile;

Third, the sales method is unique. It is necessary to replenish carbon dioxide by cooling the draft beer vending machine, and transport the beer under pressure by using carbon dioxide to prevent the beer from contacting the air to produce oxidation smell;

Fourth, because the shelf life of draft beer in barrels is not long, dealers bear certain risks. If it cannot be sold in time, it will cause great economic losses;

Fifth, it is a commercial factor. Because draft beer is a new type of commodity, in order to maintain its own value and for its long-term survival, it has raised its value as soon as it comes out.

Finally, because of consumer psychology, hotel restaurants have introduced this product in order to cater to the psychology of some fashion consumers, that is, Zhou Yu hits the yellow cover, and one is willing to fight and one is willing to suffer. Whatever the reason, its unique flavor always makes consumers have a soft spot for it and drink it all at once.