What are the basic types of cover design?

To put it simply, book cover design is 6 words and 5 words.

The six characters are: point, line, surface, black, white, and gray.

① Points, lines, and surfaces are the basic elements that constitute design language. In the eyes of designers, the existence of all spaces is composed of points, lines, and surfaces. They are intertwined, integrated, and set off to form an order and rhythm. For example, a word or a small figure is a point, and a row of neatly arranged words is a line; a figure is a surface, a piece of text is also a surface, and the edges of the surface are lines. Format design is to use points, lines, and surfaces to organize.

②Black, white and gray refer to the relationship between light and dark in design works. Zhonghui Design believes that any visual art, no matter how complex its form or how rich its changes, in the final analysis, reflects the interrelationship between black, white and gray. Done well, it looks comfortable.

③The most basic requirement of format design is to facilitate readers to read. It can be well coordinated with the text content, help to understand the content, and make people feel comfortable when reading; but it is not offside and does not seem to be exists and will not affect people's reading process and emotions.

The trick of layout is to make the technique invisible, rather than independent of the text, allowing readers to feel it prominently. The key to layout design is to use the coordination of points, lines, surfaces and black, white and gray, adjust the proportion of the center of the layout and the surrounding white space, and choose appropriate fonts and line spacing.

Attention should be paid to matching the reader's reading rhythm, and the design of the homepage and chapter titles should be strengthened. The fonts should not be too fancy. Generally, no more than 4 types should be changed in one layout. If there are no special requirements, it is best not to place random patterns in the surrounding blank spaces, because this may look lively on the surface, but in fact it will distract the reader's attention.

5 words, font, graphics, color, composition, style.

① Fonts should be treated as graphics in the cover, so in addition to the accurate meaning of the words, more consideration should be given to its position and font shape, size, density, and style in the overall composition. Designers should be careful with cursive fonts and irregular fonts. It's not that it can't be used, but it's more difficult and not as safe as printing.

② Graphics are divided into two categories: figurative and non-figurative, and should be selected according to the content of the book. If it is documentary, it is better to choose figurative; if it is romantic, it is better to choose non-figurative. Moreover, the selected graphics must match the text, and the composition and main style should be consistent.

③ Color is the first visual language that impresses readers before text and graphics. The main color of each book should conform to the basic mood of the text content and the style of the work. Although everyone has different feelings about colors, they have the same understanding of the symbolic meaning of colors. For example, white represents purity, blue represents romance, purple represents mystery, and green represents life. Designers should determine the main color of the book based on people's general understanding and feeling of color.

④ There are some basic patterns in composition that should be kept in mind so that you can flexibly change based on them. There are three important points about its rules:

Symmetry refers to the even distribution of design elements with the same shape and size along the central axis or center point. Its advantages are stability and solemnity, and it is suitable for serious content. The shortcomings of books are lack of variety and monotony.

Equilibrium, the principle of equilibrium is equal amounts and unequal shapes. It refers to placing design elements at unequal distances, but rather large and small, light and heavy, far and near, giving people a sense of psychological balance. Successful balanced processing is both reasonable and unexpected, making people feel lively, relaxed, lively and interesting.

Contrast refers to placing opposite things of different quality and quantity together to produce visual distinctions and differences, such as size, height, thickness, distance, density, black and white, etc. Traditional and simple, virtual and real, etc. The application of contrast can create changes and a sense of rhythm in the picture, making the primary and secondary clear, making the big one bigger and the small one smaller, making the image more prominent.

⑤Although designers are all using the same artistic rules, the styles presented by their works are very different. Nowadays, book design is more and more inclined to simple, simple, beautiful and elegant style.