Shenzhen Night Economic Consumption Report was released. What is the relationship between nightlife and economic development in a city?

Chen Yingshan, a reporter from Beijing News, "The brightness of lights in a region at night is directly proportional to its GDP." Big data statistics show that more than 60% of consumption occurs at night, and night economy is becoming the new axis of urban GDP. As a hot city in the south and a vibrant immigrant city, Shenzhen has always had a good foundation and outstanding performance in night consumption.

Southern Metropolis Daily has been paying attention to the development of commercial consumption in Shenzhen for many years, insisting on building a third-party platform for consumer participation and media supervision. What is the night economic development of Shenzhen in 2020? Why does night economy become one of the main driving forces of Shenzhen's economic development? What are the current development problems? What potential can be tapped in the future? Which brands are constantly innovating forms to bring the ultimate experience to consumers? What businesses have failed to assume their due responsibilities, and there are problems with product quality and after-sales service?

65438+At 2pm on February 23rd, Shenzhen Night Economic Development Conference and 2020 Shenzhen Consumer Word of Mouth List Ceremony will be held on the third floor of the Westin Yitian Hotel in Shenzhen. The activity was directed by Southern Newspaper Media Group and Shenzhen Consumer Council, sponsored by Southern Metropolis Daily, and undertaken by Shenzhen Daqianshi New Media Co., Ltd., with Shenzhen Retail Business Association, Shenzhen Quality Consumption Research Institute and Shenzhen Dianniu Company as special support units.

What are the highlights of this event? In addition to the wonderful sharing and roundtable forum brought by heavy guests, the industry in-depth research report "Shenzhen Night Economic Consumption Report" was officially released. In addition, the word-of-mouth ceremony that Shenzhen consumers are familiar with will continue to meet with you.

As an effective means to promote consumption, coupons have spurred the business recovery of small and medium-sized enterprises. In the first two weeks of July, the income and transaction volume of many small shops supporting Alipay coupons in night markets increased significantly compared with that in June. According to the report, Hangzhou Hefang Street, Hangzhou Shenglihe Food Street and Hangzhou Jinjiang Seafood City rank among the top 20 in China with the increase of 13%, 1 1% and1%respectively, while the top three in China are located in Wuhan, Qingdao and Guangzhou respectively.

Give full play to the power of the ecosystem. At the end of April, Ali Retail launched the "Small Store Digital Assistance Plan", including draining small stores through Gaode map, one-click access when hungry, and "zero-yuan purchase" of big data products. So far, the business of small shops participating in the aid program has increased by an average of 30%.