About Mid-Autumn Festival marketing copywriting

About Mid-Autumn Festival marketing copywriting

Regarding Mid-Autumn Festival marketing copywriting, when we need to complete an event, we often cannot lack a good plan. The event plan is to clarify the time and location of the event. , the purpose, expected effects, budget and activity methods, etc. The following is a plan to share the Mid-Autumn Festival marketing copy. About the Mid-Autumn Festival Marketing Copywriting 1

1. Let the fullest moon accompany you and me, and let the bright moon convey my wishes and blessings... I wish you a happy Mid-Autumn Festival, a full moon, and everything goes well.

2. We are happy to meet each other on August 15th, and the breeze brings refreshing joy. The silvery full moon is full of love, happiness and love. I wish you happiness and reunion during the Mid-Autumn Festival!

3. Maple leaves are used as paper, autumn wind is used as pen, blessings are used as ink, point out the stars, trace on the white clouds, and send the moon to those who are reading the text message. You, I wish you a picturesque and happy life!

4. Give the long-brewing creativity to the autumn wind and let it perform the melody of lovesickness; let the hearts longing for reunion leap into space, Retell the eternal theme under the laurel tree in the Moon Palace.

5. Family members are connected by heart and surrounded by a big circle of love. No matter how far away they are, if they have a home in their hearts, they will be reunited.

6. The full moon is waiting for the Mid-Autumn Festival every year. The full moon is the time when we miss lovesickness the most. If I want to ask how deep my lovesickness is, the moon tonight represents my heart.

7. You are the mooncake, and I am the stuffing. We always meet each other; you are the kite, and I am the thread. I chase you and lead you; you are the bright moon, and I It's a spring, full of happiness for ten thousand years!

8. The moon of the Mid-Autumn Festival hangs quietly outside the window. I looked at it blankly, as if it were a bright mirror. You and I were looking at each other, exchanging endless thoughts and blessings: Happy Mid-Autumn Festival, sweetheart!

9. No gifts during the Mid-Autumn Festival, send text messages to express blessings You, health and happiness will always be with you, and good luck will never be separated from you! I wish you happiness every day.

10. You are the moon cake and I am the stuffing, we always meet each other. You are the kite and I am the thread, chasing you to lead you. You are the bright moon and I am the spring, perfect for ten thousand years!

11. The moon said that she will arrange beautiful moonlight on the night of August 15th to send my blessings to your eyes and write them on your heart.

12. People with a full moon reunite, but people with a missing moon part ways. If the moon is ruthless, the moon is full and the moon is waning; if there is love, the moon is waning and the moon is full.

13. Yue'er! Do you know my heart? Yue'er! Do you know my feelings? May Yue'er bring you my sincere wishes: I tell you, I really want to eat you The hidden box of mooncakes!

14. Fold a paper airplane, write down your thoughts, and fly to the sky. It’s not too far there, where the flowers are fragrant and the moon is full! That’s where you are, that’s where you are. The hometown I miss most. Happy Mid-Autumn Festival!

15. People reunite during the Mid-Autumn Festival, and I wish you a happy face forever; the mooncakes are sweet, and I wish you a career at the forefront; I wish you good wine and good health; I wish you good health in another Mid-Autumn year. You have a sweet life. About Mid-Autumn Festival marketing copy 2

Mid-Autumn Festival moon cake marketing plan copy

1. Activity background

The Mid-Autumn Festival on August 15th is a traditional Chinese festival. During the festive season, when we miss our loved ones even more, mooncakes have become a gift for us to give to our relatives and friends to express our blessings.

2. Theme of the activity

During the festive season, we miss our loved ones even more, and the moon cakes convey our love

3. The purpose of the activity

1. The purpose of setting up the rice flag Humanistic image, while promoting sales growth

2. Provide convenience to customers and attract more customers

3. Increase the visibility and reputation of the company 4. Spread the corporate image, Enhance brand image

4. Event time

The eighth day of the eighth lunar month------August 15*** eight days

Five. Promotional venues

Counters in major shopping malls, supermarket windows and specialty stores

6. Activity content

1. Carry out group buying business , group purchase discounts to facilitate the distribution of benefits by various units and institutions. Free delivery (within 5 miles) for any one-time shopping amount of more than 1,000 yuan.

2. Aiming at different groups of people, we have developed a variety of mooncake gift boxes with different price ranges, which are the first choice for gifts to relatives and friends, as well as festive gifts.

3. Get exquisite gifts when you spend over 180 yuan. Gift box, or a 30 yuan voucher, which can be redeemed for any product in the store.

4. Get a beautiful gift with your purchase (candy and other exquisite small gifts)

7. Publicity methods

Post posters and print leaflets at various sales locations , and carry out advertising through radio, television and other media.

8. In-store decoration

The environmental layout of the restaurant and lobby should try to highlight the "peaceful, reunited and festive" Mid-Autumn Festival atmosphere

9. Dining features< /p>

1. On September _, make an extra-large mooncake and display it in the lobby during the day to create a festive atmosphere of reunion.

Set up a large incense table before the official meal, place the mooncakes on the incense table, ask the hotel general manager and celebrity representatives to come up and cut the large mooncakes, and announce the start of the reunion dinner.

2. There is a main table (about 10 people) in the middle of the restaurant for the crew and celebrities attending the reunion dinner.

In principle, each hotel invites one crew.

3. According to the needs of tourists, make a reunion banquet standard of economy, warmth, luxury, etc., and provide menus respectively. The names of the dishes in the menu must have the meaning of "reunion", and the details will be determined by the hotel. implement.

Our company has unified publicity, and the travel agency will contact each hotel for specific meal reservations, while supplies last. About Mid-Autumn Festival marketing copy 3

Mid-Autumn Festival moon cake marketing plan copy

Launched the "Quality Service Month" activity, providing free packaging services for moon cakes, free delivery services for moon cakes (gift baskets), Moon cake (gift basket) telephone ordering service, gift basket gifting service, moon cake (gift basket) mailing service, etc., gain advantages in the competition by strengthening quality inspection and service.

Requirements for mooncake promotion products during the Mid-Autumn Festival

1. Mooncake requirements:

1) The variety of mooncakes should focus on brands that are popular with the local public and have different styles. New varieties developed by flavor and brand mooncake manufacturers, with three price levels: high, medium and low, to meet the consumption needs of customers from different classes;

　2) Require mooncake suppliers to send promotional girls and provide mooncake tasting activities.

3) Complete the mooncake gift basket street before August 25th.

2. Gift basket requirements:

1) This promotion mainly sells gift baskets of your choice. The store sets its own name and item combination in bundled gift basket packaging. And focus on display.

2) Designated gift baskets are available in high-end (more than 1,000 yuan), mid-range (300-800 yuan), and low-end (80-198 yuan). The purchasing department specifies about 8 types of gift baskets.

3) The recommended price of the empty gift basket is 10 yuan. The purchasing department prepares 3 types of packaged empty gift baskets.

4) If the gift basket of your choice is worth more than 200 yuan, you will receive a free gift basket of 10 yuan.

3. Tobacco and alcohol requirements:

1) For the main tobacco and alcohol products, the purchasing department must require the supplier to provide empty boxes (one for each store).

2) The main gifts must be displayed prominently, and can also be displayed in the "mooncakes and gift baskets" street.

3) Tobacco and alcohol promotional products: Great Wall Red, Remy Martin, Hongtashan, 555, Zhonghua, Yuxi, Furong King, Good Day and other brand products.

4. Infusions, health products, and teas

1) Infusions, health products, and teas are also good gifts, and they should also be supported by more special prices and displayed in large quantities. The number of varieties should be no less than 20, and the newsletter should have two pages.

2) Recommended promotional products: Wanji, Kang Fulai, Joy and other brand products.

5. Candy, biscuits, and milk

1) Candy, biscuits, and milk will also have a greater demand during the Mid-Autumn Festival. It is also necessary to select 20 products from this category for promotion.

1) Candy and biscuit promotional products can be purchased from brands such as Garden Candy, Hsu Fuji, Ferrero Rocher Chocolate, Dove Chocolate, Yili Milk, Mengniu Milk etc.

2. Dry goods from the North and the South , choose multiple gift packs and recommend more

3. Cereals and oils, suggestions: Golden Arowana, Golden Elephant Rice, __’s own brand rice.

4. Normal special prices for daily necessities, household miscellaneous goods, and condiments

5. Fruit requirements:

1) Seasonal fruits are sold at special prices, highlighting the sense of volume, such as apples , pears, Sunkist oranges, persimmons, grapes.

2) When promoting fruit gift basket products, choose fruits with more beautiful appearance, mainly oranges, broccoli, green apples, plums, black beauty watermelons, bananas, etc. (The above fruits may not be offered at a special price or may be offered at a small amount)

3) The fresh produce department shall communicate with the suppliers in advance and require the suppliers to provide fruits with the best appearance and quality to ensure that the fruit gifts are Basket packaging quality.

4) Stores should strengthen the acceptance of gift baskets of fruits. The fresh produce department is responsible for preparing fruit gift bags and fruit gift boxes.