College Students' Smart Home Entrepreneurship Plan

College Students' Smart Home Entrepreneurship Plan

The domestic smart home market is still immature and in its infancy. In the early stage of market entry and development, the target customers are high-income family users, especially white-collar workers in IT, electronics, construction and other industries. The concept of smart home is easily accepted, and they are the primary entry point to enter the market. The following is the business plan of smart home for college students that I shared.

Smart Home Entrepreneurship Plan for College Students 1 1, Project Introduction:

Worry-free Home: Smart Lock Solution Provider

2. Team introduction:

Wang xx, CEO

Huang xx, Sales Director

Lin xx, Chief Technology Officer

3, pain point analysis:

There are loopholes in the anti-theft system:

Traditional mechanical locks are made of ordinary materials and cannot resist strong damage; The production technology is backward and the opening of technical means is hard to stop. Therefore, the security and anti-theft performance of locks commonly used in the market at present is not high.

The key is inconvenient to carry and easy to lose;

Traditional door locks can only be opened with keys. The key to open the door is easy to be copied, lost and rusted, which is very inconvenient to carry.

The trend of intelligent family transformation;

With the development of new diversified space fields (long-term rental and apartments in short rent, new residences and hotels, etc.). ), the demand for Internet smart door locks is expanding rapidly. It has become a trend to intelligently transform living space through hardware and Internet of Things technology.

4. Solution:

Security system:

By assembling MCU, ZigBee, Bluetooth, infrared sensor, fingerprint sensor, advanced security technology, big data processing, human-computer interaction and so on. , not only can realize multiple unlocking functions such as fingerprint, password, credit card and Bluetooth, but also can realize functions such as visual intercom, remote reminder and anti-prying. It can be realized through networking, thus improving the security level and enhancing the user's sense of security.

Simplify the access system:

The lock can be unlocked by mobile phone verification code, mobile phone Bluetooth and mobile phone shake. The door can also be opened by fingerprint, vein, iris, facial recognition and other technologies. At the same time, the unlocking speed is improved, and the unlocking time is advanced from the original 10 second to 0.5 second.

Improve the efficiency of B-end management;

Promote hotels, apartments and homestays without cards, and handle check-in and check-out by mobile phone. Use the password received by the mobile phone to enter and leave the room, and the password will be invalid immediately after check-out.

Optimize the user experience:

Smart door locks accurately transmit the data of opening and closing doors to mobile phones every day, so that consumers can manage the entrance of their own homes. It is not only convenient, but also easy to manage to send a 2-hour aging password to people who come home temporarily or ask hourly workers to clean.

5. Market overview:

According to the data, in 20 16, the output value of lock industry in China reached 80 billion, of which the output value of smart door locks reached 8 billion, and the market shipment exceeded 4 million sets, with an annual growth rate of over 40%. In 20 15, there were only dozens of smart door lock brands on the market, but in 20 16, nearly a thousand brands broke out at once, with an amazing development speed. In 20 17, the smart door lock industry will usher in the first year of the outbreak, and the output value of the industry will exceed 10 billion. It is estimated that the annual increase of the consumer market will reach tens of billions, becoming an important application landing point of smart home.

In recent years, the domestic apartment market has sprung up, involving multiple management procedures, and there is a strong demand for smart door locks. The data shows that there are currently 73 million rented houses in China, with more than 6.5438+million newly added in 2065.438+06, and about 350,000 apartments are equipped with smart locks. In addition, with the real estate industry in China gradually entering the stock age, the old locks are facing the demand of upgrading. The penetration rate of smart door locks in developed countries such as Europe, America, Japan and South Korea exceeds 70%, while the penetration rate of smart door locks in China is less than 5%, which hides a huge market space.

6. Product introduction:

Worry-free smart lock home combines smart lock service center platform, smart lock and users closely to build a brand-new online service model of Internet of Things.

End of TOB:

Time-limited function: there is a real-time clock in the door lock. The dynamic password and door card received by the guest through the mobile phone when checking in at the front desk can only be unlocked during the check-in, and will be automatically invalidated when it expires.

Grade restriction function: different grades of cards can open different door locks in different ranges and States. For example, the emergency card can unlock all the doors, while the guest card can only unlock a certain room door, not unlock it.

Unlocking record function: the serial number and time of unlocking are recorded every time, and the latest 448 records can be saved, which can be collected by hand-held POS machine.

Reminder function: If a guest fails to close the door correctly for more than 10 seconds, the door lock will automatically beep for about 1 minute, and it can be stopped manually.

Emergency function: When there is an emergency, you can use the emergency card to put the door lock in a normally open state, which is convenient for the evacuation of people and property.

End of directory:

Automatic unlocking function: the user's mobile phone is connected via Bluetooth. When the user brings the smart phone near the gate, the smart lock will be recognized and automatically unlocked by low-power Bluetooth technology. At the same time, it also supports fingerprints, passwords and other ways to open the door.

Recording and alarm function: users can check who has entered and left the house anytime and anywhere. Once a stranger tries to approach, the smart door lock will send a warning notice to the owner's mobile phone at the first time and take corresponding measures.

Home reminder function: set specific events on the APP. For example, children usually go home at 6 pm. If they don't come home after working overtime, the door lock will remind the user of this information.

7. Profit model:

Hardware revenue: Earn revenue by selling smart locks and corresponding supporting hardware.

Saas service fee: an annual fee is charged for providing security system services for enterprises.

8. competitors:

Heart lock: traditional lock manufacturers use hardware to transform intelligent door locks. It has advantages in traditional manufacturing, supply chain and channel links, but it lacks internet genes, ignores user experience and is difficult to market.

Gefeisuo: Top Ten in Traditional Security Industry. Originally, it was a manufacturer of high-security electronic locks for military and other special purposes, with strong technical advantages and good brand effect.

Yale: Founded on 20 15, it is an Internet brand born with the fiery market of intelligent hardware. Its advantage lies in its strong brand marketing ability and the ability to explore "new ways of playing", paying more attention to user experience. The product quality is unstable because no stable supplier has been found.

9, competitive advantage:

Technical advantage: The exclusive research and development of intelligent switch series has obtained CB global certification certificate issued by TUV Rheinland office in Germany.

Product advantages: fully modular design, each independent module has been strictly tested and has strong stability.

Cost advantage: Supply chain advantage: Self-built smart lock manufacturing factory can produce high-quality products at lower cost and ensure the stable supply of products.

10, operation data:

Partner: We have signed cooperation agreements with 83 express hotels in the first half of 20 17, and will expand our business to homestays, short rent apartments and other fields in the future.

Operating income: In the first half of the year, the main business income exceeded 20 million, and the customer renewal rate reached 85%.

Gross profit margin: 25%

1 1. Ownership structure:

CEO60%

Entrepreneurial team 20%

First round investor 10%

Option pool 10%

12, financing plan:

Financing 50 million, transfer 10% shares.

Product research and development: 20 million yuan

Business development: 20 million

Marketing: 10 million yuan

Perfect team:100000

College Students' Smart Home Entrepreneurship Plan 2 I. Overview of the enterprise

1, company nature and main business scope

The legal form of a company is a limited liability company. The nature is mixed economy, and the initial investment (registered capital) of the company is RMB 600,000. Among them, state-owned shares are about 10% and natural person shares are about 90%.

The main business scope is:

Production and sales of wooden furniture (including soft furniture) (including extended products); Manufacturing and creation of handicrafts and artworks and sales of their extended products; Interior decoration design and construction and sales of interior decoration supporting products; Advisory services; Sales of raw materials (including imported raw materials) for manufacturing home-style space-related products.

2. Address selection

Factory address gives priority to renting part of the backbone factories of the original work unit. It covers an area of about 5,000 square meters and has a building area of about 2,500-3,000 square meters. The sales place is selected in Xinyuan unit monopoly commercial building (mature and good sales performance, in Shanghai urban area). The first and second geographical locations of the factory are located in the jurisdiction of Liuxing Town on the second side of Hu Qing Highway.

3. Business philosophy

Do small, do fine, and do well.

Be small: pursue the harmony of 1: 6.5 (mind and trunk), and handle the operation of 2: 8 (1: 4).

Refinement: quality control.

Do a good job: serve two directions, customers and suppliers. Service customers to establish corporate reputation, service providers to improve the overall quality.

4, quality objectives (refers to the final inspection warehousing inspection status)

Premium rate:10%; First-class product rate: 20%; Qualified rate: 100%.

Enterprises will implement ISO900 1 system in the initial stage of operation. After passing the standard for 6 months, apply for multilaterally recognized certification.

Second, products and services

See "Main Business Scope" for product sales and service scope.

Among them, consulting services include:

Provide technical, quality control and enterprise management consultants for small and medium-sized wooden enterprises, and provide product and process design for customers with special needs.

Third, the market and customer base analysis

1, target customer

The target customers of the new enterprise are:

1. 1 single customer-refers to the person who buys goods or services to meet the housing needs and improve the quality of life. It is characterized by personalized small purchases and is our main service target.

1.2 Group customers refer to customers (such as restaurants, hotels, companies, etc. People who buy goods or services to meet business needs and distributors who sell goods or services (including overseas customers). It is characterized by batch purchasing and personalized design of sample finished product production organization.

1.3 customers with special needs refer to customers (individuals or enterprises) who purchase services to meet the needs of production organization and quality control.

At the beginning of the enterprise (from opening to1August), the planned sales amount is: 65× 18 =108,000 yuan. It is predicted that the above three types of customer groups account for 80% (8.64 million yuan) of the total sales of the enterprise respectively; 15% (1.62 million yuan); 5% (540,000 yuan).

2, the satisfaction of customer needs

Meet the actual and potential needs of three customer groups with products and services that meet specific quality standards:

Personalized goods and services meet the needs of individual customers at different levels, and the potential needs of such customers for effectively creating warm rooms and demonstrating cultural taste are met through integrated sales.

Meet the needs of group customers with punctual service.

Meet the actual needs of customers with special needs, and the effect is obvious.

3. Customer group analysis and target market forecast

Among the three customer groups of newly established enterprises, the second group customers and the third group customers with special needs actually operate stably, and their sales have enough room for growth. The reason is that the sponsors of newly established enterprises have this resource.

Start-ups lock in most first-class customers because they are hot spots of competition. Participating in hot competition is the best stage for new enterprises to realize 2: 8 operation and exercise their new product development ability and finished product control ability. Participating in the competition in this target market is the best way to improve the evolution speed of new enterprises to "brain-type" organizations.

The first category (single customer group analysis)

Target market capacity (2.5 billion-3 billion yuan)

In Shanghai alone, about 80-65438+million newlyweds and 250,000 families move into new houses every year, and 9.5 million square meters need to be purchased or replaced. According to the survey, 72% of the residents accept the furniture price of 5,000-8,000 yuan, which can bring furniture consumption in 300 yuan per square meter, and the capacity is calculated as 3 billion yuan. Or according to the number of people who are married and moved, the furniture consumption of two rooms and one living room is 10000 yuan, which is roughly the same. Therefore, the annual purchase demand of individual customers in Shanghai is 2.5-3 billion yuan.

Mobile price (five-piece bedroom furniture is; 6000-7000 yuan/set):

According to a questionnaire survey of Shanghai consumers with a monthly salary of 900- 1.200 yuan 1.000, a five-piece furniture (2 beds, bedside tables, wardrobe and low cabinets) of 6,000-7,000 yuan is the mainstream price of such customers. Among them, 89% customers buy mainstream prices; 7% buy high-grade domestic furniture (including mahogany furniture); 4% buy high-grade imported furniture.

4, market prospects and advantages and disadvantages analysis

4. 1 Market prospect:

Market capacity and mainstream buyers show that the total annual sales of the main price is between 2.2 billion and 2.6 billion yuan. The annual sales of "Shanghai Brand" furniture in this target market is about 40-45 million yuan, and the market share is only about 1.5%. As the only brand with a history of 40 years, Shanghai furniture products have won the title of famous brand products for four consecutive years, which has a broad market share expansion space. The target sales of this enterprise is 6.24 million yuan, accounting for only about 13% of the total sales of this brand, and the market prospect is promising.

4.2 Advantages and disadvantages analysis:

The advantages of the new enterprise are as mentioned above.

Disadvantages are:

First, the gap in liquidity.

B the gap of qualified personnel in production chain connection and quality control.

C. The newly established point of sale lacks the understanding and application of 4PS.

D, CAD-aided design follow-up and design cost follow-up are not fast.

E. The running-in speed and affinity of the operation team are still insufficient.

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