Guilin City Tourism Resource Integration Suggestions

Tourism resource integration suggestions

After years of hard work, Guilin Tourism has made certain achievements and has also set a certain example for tourism development across the country. But under the new situation, Guilin tourism teaches you how to reach a new level, which has become a new topic faced by leaders at all levels and Guilin tourism practitioners. Secretary Mo proposed that the development of Guilin's tourism should "integrate resources to support the development of tourism, divide labor and differentiate management, form a joint force for overall growth, and create an international tourism capital", which pointed out the direction for Guilin's tourism development.

Guilin is rich in tourism resources, and its number and density of scenic spots are among the best in the country. However, among the more than 100 scenic spots approved by relevant departments for tourists to visit, there are many similar products and many are smaller in scale. Except for Lijiang River, Xiangshan Scenic Area, Ludi Scenic Area and Qixing Scenic Area, the annual reception volume exceeds one million people. In addition, other scenic spots have tens of thousands to hundreds of thousands of visitors. From a development point of view, only by integrating resources can we build scale and create influential tourism products; can we avoid the vicious competition of small and repetitive tourism products that will cause the loss of the overall interests of Guilin tourism; can we avoid the profit-seeking of scattered small tourism enterprises. Only by reducing the damage to Guilin's tourism image caused by centralized management can we enhance the brand effect of Guilin tourism, achieve the purpose of building a new financing platform, attract new capital investment, and strengthen and expand Guilin's tourism industry. We believe that resource integration can start from four aspects.

1. Integrate the core tourism resources of the urban area

After the urban transformation has been basically completed, the city has formed a three-legged situation of "three mountains and two caves", "two rivers and four lakes" and the urban upper reaches of the city. . Due to the division of resources, the "Two Rivers and Four Lakes" can only carry out a single form of night tour, which can accommodate a limited number of tourists and cannot form a larger scale; the urban water upstream business is actually the "Three Mountains" attractions, and the "Three Mountains" Business conflicts and mutual loss of interests are inevitable. The three originally interrelated products have been artificially divided and competed with each other, making it difficult to form a joint force and scale of operations. Tourists cannot experience the overall beauty of Guilin's landscape, and Guilin's tourism image has been seriously damaged.

To integrate the city’s core tourism resources is to break the current situation of resource and operation separation, and integrate the three products of “three mountains and two caves”, “two rivers and four lakes” and urban water upstream in the form of capital. Organically combine it, include Ronghu Hotel, introduce landscape real estate, form a unified large-scale operating company, and build a new investment platform. After the integration of resources is completed, the "Four Lakes", the Li River and the Taohua River will be truly connected, and it will be possible to coexist with two unique ways of sightseeing: "Three Mountains and Two Caves" by car and "Three Mountains and Two Caves" by boat; Water shuttle buses are used to connect the "three mountains and two caves" with other scenic spots, hotels, shopping and leisure places in the city, truly creating an "Oriental Venice" brand; ?Jingfiao scratches Wei Guan and twists the sword? Comforts the disciple? ?Squatting in the middle of the night to collect the bag, Huan Jun is in love with the emperor's star? Miwei? Return to the sodium and separate the excrement to convex and cause the rice to be flat? Meijiao? Wei Nairong? Weilan's bad milk? ?MIQJingtuo?NeLooking for Xianmei to wash the milk and milk?SPAN lang=EN-USgt;

To integrate the city’s core tourism resources, it is necessary to solve the problem of separation of ownership and management rights of scenic spots; It is necessary to adjust the distribution of income. Only by giving up small vested interests can we complete the big integration and gain big benefits.

2. Comprehensive integration of Lijiang tourism resources

The Lijiang River is an important advantageous tourism resource in our city. The operating level of the Lijiang River reflects the development level of Guilin's tourism industry. However, judging from the current operating conditions, the real resource value of the Lijiang River has not been fully reflected.

First, there are too many and too confusing routes for Li River tours, and their interests cancel each other out, even causing some tourists to not truly appreciate the beauty of the Li River, which has a negative impact on Guilin tourism; second, there are more than 20 companies operating Li River tour businesses. The quality of each house is uneven, but the price is the same. It is difficult to improve the service quality and the fittest will not survive. Third, the current Lijiang business model lacks market operators and cannot mobilize the enthusiasm of operators. No operator is willing to spend money. The manpower and material resources are actively used for marketing and expansion of customer source markets, but they can only wait for customers to come to their doorsteps, causing the number of visitors to the Lijiang River to remain stagnant all year round. Fourth, the development of scenic spots along both sides of the river is scattered and the protection of core tourism resources is worrying.

The integration of Lijiang tourism resources should include the integration of Lijiang Liangyan attractions, the integration of Lijiang cruises and cruise ship companies, and the integration of Lijiang tour methods. In the first stage, the existing cruise ships on the Lijiang River will be acquired and integrated through the form of a joint-stock system to form a market-oriented, corporatized, and joint-stock operation of the Lijiang River. Through the market-oriented operation of the operating company as a market entity, a highly attractive financing platform will be built. platform to introduce new funds. In the second stage, the new capital strength will be used to integrate the scenic spots on both sides of the Li River to form a larger financing platform, thereby developing the Li River from a single waterway tourism brand into a rich and vibrant comprehensive tourist attractions along both sides of the river. It is a major brand that can improve the economic benefits of Lijiang tours and fully reflect the true value of Lijiang River.

To integrate Lijiang tourism resources, we must solve the conceptual problem of the availability and development of Lijiang resources, enhance the awareness of market economy, competition and Lijiang management, and establish the concept of big Lijiang, big brand and big development; It is necessary to focus on the long-term development of Guilin tourism and break the interest pattern that has been formed among various departments and administrative regions within the basin; it is necessary to formulate local regulations on the development and utilization of tourism resources in the Li River basin and strictly implement them.

3. Integrate travel agency resources

Travel agencies are the largest distributors of tourism resources. At present, there are many travel agencies in Guilin, but not many are large-scale and powerful. Due to historical reasons, most international organizations are burdened with debts and heavy burdens.

To integrate travel agency resources, we must thoroughly clean up and solve the problems left over from the history of travel agencies, and travel with ease. It is necessary to encourage the merger and reorganization of travel agencies, especially the reorganization with large-scale brand travel agencies from other places and even overseas, establish marketing networks and customer source markets, promote the development of travel agencies in the direction of scale and specialization, and enable the growth of travel agencies that mainly focus on ground services As a regional tourism agent (wholesale), Guilin has become a regional center for tourism marketing.

To integrate travel agencies, we must resolve to clean up the remaining problems and support the reform of the property rights system of travel agencies; in the environment of liberalization of travel agencies, we must establish effective local management regulations and punish travel agencies that operate in violation of regulations. Investigate and deal with it resolutely.

4. Integrating hotel resources

Our city’s tourist hotels are the earliest developed and most market-oriented industry. The integration of hotels is mainly to strengthen industry management, give full play to the role of industry associations, form alliances, and eliminate vicious competition.

In short, to effectively integrate tourism resources and tourism products and realize the matching of tourism products, we must increase the government's macro-control and supervision, and strictly control the tourism development planning. All tourism products The development of tourism resources must be carried out in strict accordance with the plan, and duplication of development and low-level construction must be resolutely eliminated; for the same type of tourism resources, a relative monopoly must be implemented in the operation, and low-price competition in the fire sale of tourism resources must be established; a sound system must be established and closely related to tourism development. Management systems, such as the market access system for tourist attractions and pricing hearing systems, will further rectify and standardize the economic order of the tourism market and optimize the development environment of the tourism industry.

To form a tourism development situation with scattered division of labor and differentiated management, we must vigorously develop new and differentiated tourism products.

According to the actual situation of our city, we must vigorously develop products such as exhibition tours, leisure tours, and sports and fitness tours, and accelerate the construction of karst landscape parks. In particular, we must focus on convenient transportation, large accommodation, local people can participate, and close integration with tourism. Sports product development and sports facility construction optimize the structure of tourism products by increasing tourism varieties, innovating tourism forms, and expanding tourism scope, and use differentiated products to attract differentiated tourists.

Guilin City’s tourism resource integration suggestions come from Mr. Fan Wen-, it is for learning only. Please indicate the source when reprinting.