Factors to be considered in hotel site selection

1, traffic conditions, in the hotel location, traffic is the first factor to consider. The convenience of check-in and check-out is the primary consideration of hotel location. Inconvenient transportation means less passenger flow, which means that it is difficult to be favored by customers. A good surrounding environment will bring rolling tourists to the hotel.

2. Surrounding environment. The so-called surrounding environment is the environment where the hotel integrates nature and humanity. Among them, the city's central business district, business center, exhibition center, transportation center, large shopping center and university town are all relatively good locations. It is also a good choice to be close to railway stations, bus stations, docks, ports and subway stations. In addition, it can also be a tourist attraction or a nearby area. These places have a large passenger flow and are excellent places to be hotels.

Matters needing attention in investing in hotels

1, understand investment risks.

To join the hotel industry, we must first understand the investment risks of the hotel industry.

First, as a part of the service industry, the hotel industry has a low ability to resist risks. Uncontrollable factors such as social unrest, floods, earthquakes, plagues, infectious diseases and financial crisis will have a great impact and impact on the hotel industry that is highly dependent on the environment.

Secondly, the entry threshold for hotel investment is low and the competition is fierce, which is easy to form market surplus and the income is difficult to guarantee. Investors should carefully consider the return on investment and the return period.

Thirdly, hotel investment has another feature-compared with other asset investments, the return period of hotel investment is relatively long. The investment return period of economy and mid-range hotels is generally 2-3 years, while the investment return period of five-star hotels may be as long as 8-9 years to 10 years. As a hotel investor, you should not only have enough patience to run a hotel, but also choose a good brand.

2. Make clear the grade orientation of the hotel.

After understanding the investment risks of the hotel industry, investors should be clear about the positioning of the hotels they invest in. In today's market-oriented, the practice of patting the head to make decisions is out of date. A more scientific approach is to analyze the needs of consumers according to the current market big data and be the hotel that consumers need most.

At present, China is likely to jump from a middle-income country to a high-income country in the next decade, which means that the economic structure will change, and consumption and service industries will dominate China's economy. It is predicted that in the next 10 to 15 years, the consumption growth may double, and the expenditure on tourism and hotels will increase rapidly during the consumption growth.

Economic growth makes the middle class grow stronger and stronger, and the middle class has become the main stratum supporting China's economy, so the mid-range hotel market will better meet their needs. Moreover, compared with the fierce competition between high-end and low-end hotels in the Red Sea, mid-end hotels are still in the blue ocean.

3. Understand the overall planning of the hotel.

When investors determine the location of the hotel, they can analyze its development prospects from the overall planning of the candidate hotels. Here, the overall planning of the hotel is divided into location conditions, hardware facilities, services, concepts and so on.

4. Location conditions

Geographically, we should consider the relative position of hotels with major roads, railways, ports, airports and scenic spots. , as well as the various geographical conditions where the venue is located, whether it meets the market positioning of the hotel and whether there is enough people flow.

In terms of market conditions, we should pay attention to the market situation of the tourism and hotel industry where the hotel is located, including the government's attitude and policy support for the development of the local tourism and hotel industry, the market scale and structure of the local hotel industry, and the market competition, so as to judge the future development prospects of the hotel.

5. Hardware facilities

The hardware facilities of the hotel are composed of the building, decoration, equipment and facilities of the hotel. Hotel buildings should be scientific and reasonable. From the perspective of cost, rectangular structure should be adopted, and special-shaped structure should be carefully considered. The overall feeling of interior decoration is very important, and the main purpose should be a comfortable atmosphere. Facilities are the hardware parts that consumers directly contact. If the hotel facilities are imperfect or inconvenient to use, it will have a very bad impact on the consumer's accommodation experience.

6. Service level

As a service industry, the service level of hotels is a crucial aspect. Good service can leave a good impression on consumers and promote secondary consumption. With long-term customers, we can operate for a long time.

7. Hotel concept

Some people may not understand the importance of the concept of hotel, but in fact, the concept of hotel exists as a guiding ideology. If the guiding ideology is not accurate, the follow-up development will definitely be chaotic. For example, a hotel positions itself as a mid-range hotel, and the decoration, facilities, services and other aspects of the hotel should conform to this positioning. Investors should examine the actual situation of the hotel and judge whether it conforms to their own ideas.

8. Pay attention to hotel management.

There are various forms of hotel management, such as entrustment operation, stock operation, leasing operation, contracting operation, franchise operation and hiring professional managers. With the change of domestic market environment and customer structure, whether to continue to cooperate with management companies or unilaterally hire professional managers can only be judged by the owners according to their own strategic goals.