What is the express hotel for?

Express hotel is a hotel format relative to the traditional full-service hotel. Its biggest feature is that the house price is cheap, and its service mode is "B&; B "(accommodation+breakfast). The United States, which first appeared in the 1950s, is now a quite mature hotel form in Europe and America. The target market of Express Hotel is ordinary business people, working class, ordinary self-funded tourists and students. Express hotels are generally based on franchise chain or franchise mode, and realize economies of scale and improve brand value through chain operation, which is also an obvious feature that distinguishes express hotels from other star-rated hotels and social hotels.

Jinjiang Inn, the earliest hotel brand in China, was founded in 1996, which is regarded as the sign of the hotel landing in China. Since then, the hotel has developed rapidly in China. After nearly 20 years of development, a large number of hotel brands including Jinjiang Inn, Home Inns, 7 Days, Hanting, GreenTree Inn, Shangkeyou [1], Super 8, and City Easy have been born.