How to write a hotel management plan

1. Business ideas

1. Establish marketing awareness among all employees;

2. Further adjust target market positioning and customer source structure, while stabilizing local customer sources On the basis of the hotel, actively explore the tourism market, especially for teams and individual tourists from Jiange and Zhaohua Scenic Areas;

3. Actively integrate the existing resources of the hotel;

4. Adjust marketing ideas , promote customer quantitative management standards, and introduce professional sales talents to enhance sales force;

5. Improve the added value of products and services, and make a fuss about the product portfolio;

6. According to market changes, combine marketing methods and flexibly use price levers to maximize economic benefits;

7. Ability to expand market share, take various festivals as the main line, and do a good job in holiday and special banquet marketing;

8. Understand competitor information and formulate a targeted marketing plan for the hotel;

9. All types of marketing activities highlight themes and focus on the integrity of marketing activities;

10. Strive to improve the reputation of Fulin Hotel.

2. Management ideas

1. Management is positioned as the "Year of Execution", and the focus of internal management is the construction of execution capabilities;

2. Increase operations and management , service and system innovation;

3. Implement the management policy of "rigor, strictness and seriousness", implement the management principle of effective combination of "ruthless management" and "passionate leadership" to establish the authority and seriousness of management

4. Treat guest satisfaction (externally) and employee satisfaction (internally) as a system;

5. Improve the overall salary level and increase assessment and management efforts, transforming passive management into active management;

6. Increase training efforts to improve the overall service level of employees;

7. Increase human resource development and management, and comprehensively Implement the construction of the talent echelon system;

8. Increase revenue and reduce expenditure, increase expenditures, and tighten various internal management expenses to achieve greater results in energy conservation and consumption reduction from a management and technical perspective.

3. Ideas for corporate culture construction

Adhere to the management core of service experience, further establish and improve the mechanism, improve the connotation, enrich the form of expression, constantly improve the internal entertainment facilities for employees, and give full play to the employees' talents. Consciousness and initiative, innovation and change, keeping pace with the times, and achieving the goal of "unifying thinking, activating life, and promoting business".